Between January 20 and January 22, 2026, Christopher Vanderhook, who serves as Chief Operating Officer and Director at Viant Technology Inc (NASDAQ: DSP) and holds a 10% ownership stake, indirectly sold a total of 12,500 shares of Class A Common Stock. The cumulative value of these transactions reached $153,129, with the stock trading at approximately $12.75 per share at this time, corresponding to a market capitalization near $796 million.
The sales were processed at weighted average prices ranging from $11.9403 to $12.8716 per share. Breakdown by date shows that Vanderhook sold 5,000 shares on January 20, 4,926 shares on January 21, and a further 2,574 shares on January 22. These transactions were conducted via Capital V LLC, an entity in which Vanderhook owns a one-third interest, under a 10b5-1 trading plan initially adopted on March 18, 2025, and later amended on September 17, 2025.
On the opening day of this sales period, January 20, 2026, Vanderhook also converted 12,500 Class B Units into an equivalent number of Class A Common Stock shares, resulting in the cancellation of the corresponding Class B shares.
Viant Technology has been catching positive attention lately, following its release of fiscal third-quarter results for 2025 that outperformed market expectations. The company reported earnings per share (EPS) of $0.06, surpassing the consensus estimate of $0.05. Additionally, Viant delivered revenues of $85.58 million, well above the anticipated $52.07 million. This represents a significant revenue surprise margin of approximately 64.36% compared to analyst projections.
In parallel with robust financials, Viant announced a strategic partnership with media conglomerate iHeartMedia aimed at amplifying its capabilities in programmatic advertising textures, specifically across podcasting, streaming, and broadcast radio platforms. This alliance will enable advertisers to deploy addressable campaigns throughout iHeartMedia's expansive audio network, enhancing targeting and reach.
Market analysts have responded to these developments with varying adjustments to their price targets. DA Davidson increased its price target for Viant Technology stock to $15.50 and reaffirmed a Buy rating, whereas Citizens set a slightly higher target of $16.00 but maintained a Market Outperform stance.
Further valuation indicators suggest that Viant Technology's shares are currently trading below some analysts' estimated fair value, with price projections ranging from $15.50 to $22.00 across forecasts. Industry valuations reflect optimism amid the company’s recent financial outperformance and strategic initiatives.