Insider Trading March 23, 2026

UWM CEO Mat Ishbia and SFS Holding Corp. Dispose of 3.0 Million UWMC Shares for About $11 Million

Three transactions executed under a 10b5-1 plan reduce holdings while corporate developments and analyst revisions shape outlook

By Derek Hwang UWMC TWO
UWM CEO Mat Ishbia and SFS Holding Corp. Dispose of 3.0 Million UWMC Shares for About $11 Million
UWMC TWO

Mat Ishbia, chief executive of UWM Holdings Corp (NASDAQ: UWMC), together with SFS Holding Corp., sold a combined 3,001,722 shares of Class A common stock across three trades between March 19 and March 23, 2026. The transactions, conducted under a 10b5-1 trading plan, generated roughly $11 million in proceeds. The sales occur amid a pullback in UWMC shares, recent quarterly revenue that beat estimates, an active takeover-related situation involving Two Harbors, and mixed analyst commentary.

Key Points

  • Mat Ishbia and SFS Holding Corp. sold a combined 3,001,722 Class A shares of UWM between March 19 and March 23, 2026, at prices ranging from $3.60 to $3.72, generating about $11 million.
  • After the transactions, SFS Holding Corp indirectly holds 7,332,727 shares and Mat Ishbia directly holds 408,131 shares; the sales were executed under a 10b5-1 plan adopted on September 16, 2025.
  • The stock traded at $3.75 near a 52-week low and down 41.6% over six months, even as UWM reported Q4 2025 revenue of $945 million and analysts offered mixed guidance and price targets.

Insider sales and execution details

Mat Ishbia, the chief executive officer of UWM Holdings Corp (NASDAQ: UWMC), and SFS Holding Corp., a 10 percent owner, sold a total of 3,001,722 shares of Class A Common Stock in three separate transactions carried out between March 19 and March 23, 2026. The trades were executed at prices between $3.60 and $3.72 per share and generated approximately $11 million in aggregate proceeds.

Transaction specifics are as follows:

  • On March 19, 2026, 1,000,574 shares were sold at a weighted average price of $3.67 per share.
  • On March 20, 2026, another 1,000,574 shares were sold at a weighted average price of $3.60 per share.
  • On March 23, 2026, the final block of 1,000,574 shares was sold at a weighted average price of $3.72 per share.

Post-transaction holdings

Following the sales, SFS Holding Corp. indirectly holds 7,332,727 shares of UWM Holdings Corp. Separately, Mat Ishbia directly retains 408,131 shares.


Market context and valuation notes

At the time of these filings, UWMC shares were trading at $3.75, close to a 52-week low of $3.46 and down 41.6% over the past six months. Despite the recent decline, InvestingPro analysis cited in the filings assigns a Fair Value of $4.15 to UWMC and lists the stock among the platform’s Most Undervalued names. The company is also noted to offer an 11.24% dividend yield.


Regulatory and procedural detail

The insider sales were carried out pursuant to a 10b5-1 trading plan that SFS Corp adopted on September 16, 2025. The use of this type of prearranged plan is a common procedural mechanism for scheduled insider dispositions.


Recent corporate performance and strategic developments

UWM reported fourth-quarter 2025 revenue of $945 million, a result that exceeded a forecasted $754.15 million. The stronger-than-expected top line did not prevent notable pressure on the stock, which experienced a decline following the release.

Separately, Two Harbors Investment Corp received an unsolicited acquisition proposal that values its shares at $10.70 per share. That proposal contemplates covering a $25.4 million termination fee required to exit a prior merger agreement with UWM Holdings. In response to these developments, UWM engaged proxy solicitation firm Okapi Partners to assist in the solicitation of proxies for the proposed acquisition of Two Harbors, and a special stockholder meeting has been rescheduled to provide additional time for voting.


Analyst views and guidance revisions

Analyst reactions described in the filings were mixed. Morgan Stanley reiterated an Equalweight rating on UWM with a $6.00 price target, noting expectations for lower expenses in 2026. Jefferies, by contrast, reduced its price target to $4.40 from $5.00 and cited revised first-quarter revenue guidance of $650 million to $850 million in explaining its view.


Takeaway

The executed sales by the CEO and SFS Holding Corp. were conducted under a preexisting 10b5-1 plan and involved roughly 3.0 million shares, producing near $11 million in proceeds. These moves occur against a backdrop of depressed share prices, a dividend yield in double digits, a fourth-quarter revenue beat, takeover-related maneuvering around Two Harbors, and divergent analyst assessments. Together, those elements create a multifaceted picture for investors assessing UWMC’s near-term outlook.

Risks

  • Share-price volatility and the recent 41.6% decline over six months could increase market risk for equity holders - affects equity investors and broader market sentiment.
  • Ongoing takeover-related activity involving Two Harbors, including an unsolicited proposal and a $25.4 million termination fee, introduces strategic and execution uncertainty - impacts M&A and shareholder voting outcomes.
  • Divergent analyst views and revised first-quarter revenue guidance ($650 million to $850 million) create earnings and guidance uncertainty - influences investor expectations and valuation in the financials sector.

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