Margaret Hayne, who serves as Co-President and Chief Commercial Officer of Urban Outfitters Inc (NASDAQ: URBN), completed two insider stock sales on January 22, 2026 that together totaled $664,221.
The sales are recorded as two separate transactions. In the first, Hayne sold 6,699 shares at a weighted average price of $70.916 per share, with trade prices ranging between $70.52 and $71.51. The second transaction consisted of 2,634 shares sold at a weighted average price of $71.813 per share, with executed prices between $71.52 and $72.19.
Following these dispositions, Hayne continues to hold an indirect interest of 2,076,068 Urban Outfitters shares via a trust.
Valuation snapshot and company metrics
Market data cited in the filing notes Urban Outfitters has a market capitalization of $6.17 billion and the company 99s stock has fallen 10.46% year-to-date. InvestingPro analysis referenced alongside the disclosure describes the stock as trading at a price-to-earnings ratio of 13.1 and a price/earnings-to-growth (PEG) ratio of 0.24, measures that the analysis characterizes as indicative of an undervalued security. The company is also described as having a Piotroski Score of 9, a metric that signals strong financial health under that scoring system.
Operational performance and reporting
Urban Outfitters reported total net sales for the two-month holiday period ending December 31, 2025 rose 9% compared with the same stretch a year earlier. That increase included a 7% gain in net sales for the Retail segment and a 5% improvement in comparable sales, with the company attributing the comparable-sales gain to contributions from both digital channels and physical stores.
The company also filed an earnings report for the third quarter of fiscal 2025; the initial filing did not disclose specific revenue and profit line items in the summary accompanying the insider transaction disclosure.
Analyst positioning and market reaction
UBS is maintaining a Neutral rating on Urban Outfitters with an $80 price target, citing expected strength in the Anthropologie, Free People, and Nuuly brands. Separately, Goldman Sachs initiated coverage with a Neutral rating and set an $83 price target, noting the retailer 99s market position and brand momentum.
Despite the company 99s reported holiday sales gains and analyst commentary, the shares declined following the release of these results and updates.
Context and where to find more
The InvestingPro platform is referenced in the filings for deeper valuation analysis, including a Pro Research Report said to contain additional valuation pointers and ProTips. The referenced analysis underlines the reported P/E and PEG ratios and highlights the Piotroski score.
All transaction details, ownership figures, and reported sales percentages are taken from the company filings and associated analyst notes cited in the company disclosures.