Trupanion Inc (NASDAQ:TRUP) reported an insider sale and updated financial context this week after filing SEC disclosures. On January 28, 2026, Chief Operating Officer John R. Gallagher sold 430 shares of the company's common stock at a price of $31.67 per share, yielding a total transaction value of $13,618.
Following the transaction, Gallagher's direct ownership in Trupanion stands at 31,861 shares. The sale was carried out pursuant to a pre-arranged Rule 10b5-1 trading plan that Gallagher adopted on August 20, 2025.
Company financials and market reaction
In related corporate disclosures, Trupanion reported third-quarter results for 2025 that exceeded analysts' expectations. The company posted earnings per share of $0.13, versus a consensus forecast of $0.08. Revenue for the quarter came in at $366.9 million, above the anticipated $361.58 million.
Despite the upside versus estimates on both the earnings and revenue lines, the stock experienced a slight decline during after-hours trading following the release of the results.
Analyst action and consumer research
Stifel subsequently revised its price target on Trupanion to $42.00 from $45.00 and maintained a Hold rating on the shares. The firm cited consumer research that found roughly 70% of pet owners would spend no more than $70 per month on pet insurance. That respondent-level threshold is below Trupanion's reported average revenue per user of $82.
These developments - an insider sale under a scheduled trading plan, an earnings beat with a muted market reaction, and an analyst price-target adjustment tied to consumer willingness to pay - provide a snapshot of Trupanion's recent financial performance and investor sentiment.
Summary
Trupanion's COO executed a planned sale of 430 shares for $13,618 on January 28, 2026, under a Rule 10b5-1 plan from August 20, 2025. The company posted Q3 2025 EPS of $0.13 and revenue of $366.9 million, both above expectations, while shares dipped slightly after hours. Stifel cut its price target to $42.00 from $45.00 but retained a Hold rating, noting consumer research that suggests most pet owners cap monthly insurance spending below Trupanion's ARPU.