Insider Trading March 23, 2026

Sprouts Farmers SVP Kim Coffin Disposes $26,283 in Stock; Shares Under Pressure After Mixed Signals

Coffin sold 313 shares on March 20, 2026 as Sprouts navigates slowing comps and several analyst target cuts

By Priya Menon SFM
Sprouts Farmers SVP Kim Coffin Disposes $26,283 in Stock; Shares Under Pressure After Mixed Signals
SFM

Kim Coffin, Senior Vice President and Chief Forager at Sprouts Farmers Market, sold 313 shares on March 20, 2026, realizing $26,283. The transaction leaves Coffin with 23,332 Sprouts shares, a mix of common stock and restricted stock units. The move comes amid a roughly 34% decline in Sprouts' share price over six months and mixed post-earnings analyst reactions that included multiple price-target reductions.

Key Points

  • Kim Coffin sold 313 shares at $83.9715 on March 20, 2026, totaling $26,283 and now directly owns 23,332 shares (17,392 common, 5,940 RSUs).
  • Sprouts reported Q4 fiscal 2025 comparable store sales up 1.6% and EPS of $0.92, beating Evercore ISI and consensus estimates.
  • Several analysts lowered price targets after the earnings release - BMO to $70, UBS to $75, Evercore ISI to $83, and Jefferies to $105 - citing affordability, growth and competitive concerns.

Kim Coffin, who serves as Senior Vice President and Chief Forager at Sprouts Farmers Market, Inc. (NASDAQ:SFM), executed a sale of 313 shares of common stock on March 20, 2026, at $83.9715 per share. The trade generated proceeds of $26,283. After the disposition, Coffin retains direct ownership of 23,332 shares of the company, consisting of 17,392 common shares and 5,940 restricted stock units.

Sprouts' share price has been under pressure, declining by roughly 34% over the past six months and trading most recently at $78.91. The company is valued at approximately $7.47 billion and carries a price-to-earnings ratio of 14.85. InvestingPro analysis cited a PEG ratio of 0.34 for Sprouts, a metric that the analysis described as indicating an attractive valuation relative to growth.

Recent operating results released by Sprouts for the fourth quarter of fiscal 2025 showed a 1.6% increase in comparable store sales, a figure that outperformed Evercore ISI’s expectation of a 0.8% increase. The company reported earnings per share of $0.92 for the quarter, ahead of Evercore ISI’s $0.88 estimate and the consensus estimate of $0.89.

Despite those results, several brokerages revised their price targets on Sprouts following the earnings release. BMO Capital reduced its target to $70 from $90 and cited affordability concerns while projecting comparable store sales for 2026 in a range between negative 1% and positive 1%. UBS lowered its target to $75 from $108 and maintained a Neutral rating, pointing to growth concerns. Evercore ISI trimmed its price target to $83 from $130 while keeping an Outperform rating and noting consumer concerns. Jefferies also adjusted its target downward to $105 from $110 but maintained a Buy rating, mentioning increased competition from Amazon’s Whole Foods and moderating food inflation as challenges for Sprouts.

Collectively, the insider sale, a pronounced decline in the company’s share price over six months, and the cluster of analyst target reductions underscore a period of mixed signals for the grocery chain. Investors seeking additional quantitative and qualitative detail can consult Sprouts’ Pro Research Report, which is listed among more than 1,400 US equities covered by the referenced research offering.


Summary: Sprouts SVP Kim Coffin sold 313 shares on March 20, 2026 for $26,283, retaining 23,332 shares overall; the transaction and a steep six-month share-price decline coincide with mixed post-earnings analyst actions including several price-target cuts.

Key points:

  • Coffin sold 313 shares at $83.9715 on March 20, 2026, receiving $26,283 and now directly owns 23,332 shares.
  • Sprouts posted a 1.6% comparable-store-sales gain in Q4 fiscal 2025 and reported EPS of $0.92, above Evercore ISI and consensus estimates.
  • Multiple analysts lowered price targets post-earnings - BMO to $70, UBS to $75, Evercore ISI to $83, and Jefferies to $105 - while offering differing ratings and cited concerns including affordability, consumer trends, competition, and moderating food inflation.

Risks / uncertainties:

  • Analyst target reductions indicate uncertainty about Sprouts’ near-term growth trajectory and consumer demand, affecting retail and grocery sector outlooks.
  • BMO’s projection of comparable-store sales between -1% and +1% for 2026 and cited affordability concerns highlight potential volatility in same-store sales, impacting grocery operators and food retailers.
  • Competitive pressure from larger players such as Amazon’s Whole Foods and moderating food inflation present execution and margin risks for Sprouts in the broader grocery sector.

Risks

  • Analyst price-target cuts reflect uncertainty about Sprouts’ growth prospects and may weigh on investor sentiment in the grocery and retail sectors.
  • BMO’s forecast of comparable-store sales between -1% and +1% for 2026 highlights potential downside risk to sales momentum for grocery operators.
  • Heightened competition from Amazon’s Whole Foods and moderating food inflation may pressure margins and market share for Sprouts and peers.

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