Insider Trading April 2, 2026

Sinclair Director Sells 41,990 Class A Shares in $550k Transaction Block

Director Daniel C. Keith disposes of stake across three trades as company shares trade near $13 and recent quarter shows strong EBITDA and raised price target

By Ajmal Hussain SBGI
Sinclair Director Sells 41,990 Class A Shares in $550k Transaction Block
SBGI

Daniel C. Keith, a director of Sinclair, Inc. (NASDAQ: SBGI), sold 41,990 shares of Class A Common Stock in three transactions from March 31 to April 2, 2026, realizing about $550,323. After the sales, Keith indirectly holds 25,027 Class A shares through a family trust. The trades come while SBGI shares trade around $13.01, and follow a fourth-quarter 2025 performance that beat guidance on revenue and adjusted EBITDA.

Key Points

  • Director Daniel C. Keith sold 41,990 Class A shares of Sinclair between March 31 and April 2, 2026, netting approximately $550,323.
  • After the sales, Keith indirectly owns 25,027 Sinclair Class A shares via The Daniel C. Keith and Jessica P. Keith Trust.
  • Sinclair reported strong fourth-quarter 2025 results - $836 million in revenue and $168 million in adjusted EBITDA - which exceeded the high end of the companys guidance; Benchmark raised its price target from $27 to $30 and kept a Buy rating.

Daniel C. Keith, a director at Sinclair, Inc. (NASDAQ: SBGI), recorded three insider sales totaling 41,990 shares of the company's Class A Common Stock, netting roughly $550,323, according to a Form 4 filed with the Securities and Exchange Commission.

The disposition was executed over a three-day window from March 31 to April 2, 2026. On March 31, Keith sold 17,989 shares at a weighted average price of $13.1037, with individual trade prices spanning from $13.035 down to $12.46. The following day, April 1, he sold 1,398 shares at a weighted average of $13.10, with trade prices between $12.90 and $13.06. The final transaction occurred on April 2, when 22,613 shares were sold at a weighted average price of $13.1025, with execution prices ranging from $12.83 to $13.01.

Following the three transactions, Keith retains indirect ownership of 25,027 shares of Sinclair Class A Common Stock through The Daniel C. Keith and Jessica P. Keith Trust.


Market context provided in the filing notes that SBGI shares were trading near $13.01 at the time, reflecting a decline of 13.5% year-to-date. Analysis from InvestingPro included with the report indicates that the stock appears undervalued at current levels, and InvestingPro Tips emphasize that Sinclair pays a sizable dividend, reported at a yield of 7.69%. The InvestingPro disclosure also notes the availability of four additional ProTips and further financial metrics on its platform.

The insider sales follow Sinclair Broadcast Group's fourth-quarter 2025 financial results, which showed total revenue of $836 million and adjusted EBITDA of $168 million. Those results exceeded the high end of the company's guidance and were described as a sign that the company's strategic initiatives and portfolio optimization have been effective. While Sinclair missed consensus revenue estimates due to weaker political advertising, the company still performed strongly in core revenue, distribution revenue, and EBITDA.

In response to the quarter, Benchmark raised its price target for Sinclair from $27 to $30 while maintaining a Buy rating on the shares. The firm's 2026 guidance for Sinclair is reported to align closely with Street expectations, suggesting a stable outlook as measured by analysts referenced in the filing.

The sequence of insider selling, combined with the companys recent quarterly performance and analyst reaction, provides investors with discrete data points on both insider liquidity decisions and corporate operating results. The Form 4 filing supplies precise execution details for each trade and the remaining indirect holdings through the named family trust.

Risks

  • Sinclair missed consensus revenue estimates for Q4 2025 because of lower political advertising - a revenue concentration risk that affects media and advertising sectors.
  • SBGI shares have fallen 13.5% year-to-date, indicating market volatility that may affect shareholder returns in the media and broadcasting sector.
  • Insider sales may introduce short-term liquidity effects or signal personal portfolio rebalancing, which can influence investor perception in the public markets.

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