Director Chaya Eri of RH (NYSE:RH) completed a sequence of transactions on March 24, 2026 that included the sale of 7,000 shares of common stock for a combined $905,950. The sales were executed at prices ranging from $127.96 to $130.74 per share. Following those sales, the stock traded up to $136.94; however, it remains 32% lower than it was six months ago and is trading 47% below its 52-week high of $257.
On the same day, Eri exercised stock options to acquire an additional 7,000 shares of RH common stock at an exercise price of $39.42, for a total cash cost of $275,940. After settling these moves, Eri holds no RH common stock directly. She retains an indirect position of 23,643 shares through the Chaya-Smith Revocable Trust and has direct ownership of 36,000 shares underlying stock options.
The dispositions were carried out pursuant to a Rule 10b5-1 trading plan that Eri adopted on October 7, 2024. According to InvestingPro analysis cited by the company, RH appears undervalued at current levels. Investors will get another data point when the company reports earnings, with results due April 1.
Analyst coverage of RH has been mixed in recent days. UBS reduced its price target to $160 from $188 while keeping a Neutral rating; the firm expects fourth-quarter sales to increase by 7% to 8% year-over-year and projects EBITDA in a range of $160 million to $170 million. Telsey Advisory Group also cut its price target, lowering it to $165 from $185, and kept a Market Perform rating while trimming its 2026 earnings-per-share estimate to $9.65, citing concerns related to tariffs. By contrast, TD Cowen reiterated a Buy rating and maintained a $265 price target, signaling optimism about product margins even as promotional activity has stepped up.
Operationally, RH has also seen a number of executive departures. Steve Rouman, the company’s Senior Vice President of Real Estate, resigned to join Crate & Barrel. His exit follows other recent departures, including Stefan Duban and Ryan Wagner. These personnel changes, together with shifting analyst expectations and the insider activity, frame the current backdrop for RH stakeholders.
Summary - The director-level sale and simultaneous option exercise alter Chaya Eri’s direct and indirect ownership profile while coinciding with a period of active analyst reassessment and executive turnover at RH. The company’s shares remain materially below their 52-week high and investors have an earnings release on the calendar for April 1 that may provide additional clarity.