Insider Trading January 28, 2026

Revolve Group Co-CEO Disposes of $4.04M in Stock; Converts Class B Shares to Class A

Michael Mente sold 138,908 Class A shares across three days under a 10b5-1 plan while converting Class B holdings; company expands physical retail footprint and draws upgraded analyst targets

By Sofia Navarro RVLV
Revolve Group Co-CEO Disposes of $4.04M in Stock; Converts Class B Shares to Class A
RVLV

Michael Mente, Co-Chief Executive Officer of Revolve Group, Inc. (RVLV), sold 138,908 shares of Class A common stock between January 26 and January 28, 2026, for roughly $4,039,936. The transactions were carried out through MMMK Development, Inc. under a Rule 10b5-1 trading plan adopted May 29, 2025. Concurrently, Mente converted an identical number of Class B shares into Class A shares at a conversion price of $0. Revolve's balance sheet shows more cash than debt per InvestingPro data, and the company recently opened an 8,450-square-foot flagship at The Grove in Los Angeles. Several brokerages updated their targets for the stock, with price targets ranging from $25 to $34.

Key Points

  • Michael Mente sold 138,908 Class A shares between January 26-28, 2026, netting approximately $4,039,936.
  • Sales were executed through MMMK Development, Inc. under a pre-arranged Rule 10b5-1 plan adopted May 29, 2025; identical amounts of Class B shares were converted into Class A shares at a $0 conversion price.
  • Revolve’s market value is $2.03 billion; InvestingPro data shows a cash-heavy balance sheet and a current share price of $28.55 that is slightly below InvestingPro’s Fair Value. Multiple brokerages updated price targets, from $25 to $34.

CERRITOS, Calif. - Michael Mente, who serves as Co-Chief Executive Officer of Revolve Group, Inc. (NYSE: RVLV), completed the sale of 138,908 shares of Class A common stock over a three-day period from January 26 to January 28, 2026, generating proceeds of approximately $4,039,936.

The disposals were executed in three distinct transactions. On January 26, Mente sold 32,709 shares at a weighted average price of $29.76, with trade prices spanning $29.39 to $30.12. On January 27, he sold 56,419 shares at a weighted average price of $29.09, with a trading range between $28.76 and $29.62. The sequence concluded on January 28, when 49,882 shares were sold: 49,680 shares at a weighted average price of $28.57 with prices running from $28.35 to $29.33, and an additional 202 shares at a weighted average price of $29.36, in a range of $29.35 to $29.37.

According to the filing, the share sales were effected indirectly through MMMK Development, Inc., an entity in which Mente has shared voting and dispositive power. The transactions occurred pursuant to a pre-established Rule 10b5-1 trading plan that was adopted on May 29, 2025.

Alongside the sales of Class A common stock, Mente carried out conversions of Class B common stock into Class A shares on the same dates. Specifically, 32,709 Class B shares were converted on January 26; 56,419 were converted on January 27; and 49,882 were converted on January 28. The conversion price for these shares was $0.

Following these transactions, Mente retains direct ownership of 73,000 shares of Class A common stock and 35,331 shares of Class B common stock.

Revolve Group, an online fashion retailer currently valued at $2.03 billion, is characterized in third-party InvestingPro data as having solid financial footing, including a balance sheet with more cash than debt. The company's reported stock price of $28.55 sits slightly below InvestingPro's Fair Value assessment, a gap that the data provider indicates could imply upside potential even though the stock carries a relatively high price-to-earnings ratio of 36.8.

Beyond the insider activity, the company expanded its brick-and-mortar presence with the opening of a new flagship store at The Grove shopping center in Los Angeles. The two-story, 8,450-square-foot location showcases merchandise from both the REVOLVE and FWRD brands, broadening the company’s physical retail footprint.

Several investment firms have adjusted their views on Revolve’s shares in the wake of recent developments. Jefferies increased its price target to $34, citing the company’s AI-driven technology stack as an element contributing to improved performance. Stifel raised its target to $33, noting opportunities for lifestyle brands despite prevailing economic uncertainties. BTIG reiterated a Buy rating with a $30 price target following a meeting with Revolve’s management in which the company provided updates on performance and strategy. KeyBanc kept its $25 price target, observing that while revenue came in slightly below expectations, stronger-than-expected gross margin expansion helped drive earnings above forecasts.

The combination of insider sales, share-class conversions, corporate retail expansion, and mixed-but-updated analyst views provides a snapshot of recent activity at Revolve Group. The company’s financial indicators cited by InvestingPro and the range of analyst price targets underscore differing perspectives on near-term valuation and operational momentum.


Contextual notes

  • All sales described above took place under the Rule 10b5-1 trading plan adopted May 29, 2025.
  • Transactions were executed indirectly through MMMK Development, Inc., where Mente holds shared voting and dispositive power.
  • Conversion of Class B common stock into Class A common stock occurred on January 26, 27 and 28, 2026, at a conversion price of $0.

Risks

  • High valuation - the company’s P/E ratio of 36.8 indicates a relatively elevated multiple that may pose valuation risk to investors - impacts equity and consumer discretionary sectors.
  • Revenue slightly under expectations, as noted by KeyBanc, which could pressure near-term performance and investor sentiment - impacts retail earnings and consumer discretionary reporting.
  • Broader economic uncertainties cited by Stifel underline potential variability in demand for lifestyle brands, affecting retail and consumer discretionary sectors.

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