Insider Trading March 27, 2026

Playboy CFO Sells 104,035 Shares to Satisfy RSU Tax Withholding; Proceeds $172,843

Transaction follows restricted stock settlement; company also reported a fourth-quarter 2025 earnings beat

By Sofia Navarro PLBY
Playboy CFO Sells 104,035 Shares to Satisfy RSU Tax Withholding; Proceeds $172,843
PLBY

Marc Crossman, Playboy, Inc.'s CFO and COO, disposed of 104,035 shares on March 25, 2026 to cover tax obligations tied to the settlement of restricted stock units. The shares were sold between $1.645 and $1.745 per share for total gross proceeds of $172,843. Following the sale, Crossman retains 769,759 shares directly; his wife holds 19,608 shares indirectly. Separately, Playboy reported a fourth-quarter 2025 earnings beat with EPS of $0.03 and revenue of $34.9 million.

Key Points

  • Marc Crossman sold 104,035 Playboy shares on March 25, 2026 to cover tax withholding from a restricted stock unit settlement, generating $172,843.
  • After the sale, Crossman directly holds 769,759 shares; his wife holds 19,608 shares indirectly.
  • Playboy reported a Q4 2025 earnings beat with EPS of $0.03 versus $0.01 expected and revenue of $34.9 million versus $33.42 million expected - relevant to consumer and media sector investors.

Marc Crossman, who serves as chief financial officer and chief operating officer of Playboy, Inc. (NASDAQ: PLBY), executed a sale of 104,035 shares of the company's common stock on March 25, 2026. According to the transaction details, the disposition was carried out to satisfy tax withholding requirements arising from the settlement of restricted stock units.

The sale prices ranged from $1.645 to $1.745 per share, producing aggregate proceeds of $172,843. After the transaction settled, Crossman continued to hold 769,759 shares of Playboy common stock directly. In addition, his spouse is listed as owning 19,608 shares that are held indirectly.

Market-value context provided in the same reporting notes that InvestingPro analysis indicates the stock appears overvalued at current market levels when measured against Fair Value estimates. The analysis also reflects an analyst consensus that the company is expected to return to profitability this year. For investors seeking additional data and company-level insight, comprehensive Pro Research Reports covering PLBY and more than 1,400 other U.S. equities are available.

Separately from the insider transaction, Playboy announced fourth-quarter 2025 results on March 16, 2026 that outperformed analyst expectations. The company reported earnings per share of $0.03, above the $0.01 consensus estimate, and revenue of $34.9 million, compared with a forecast of $33.42 million. Those quarterly results were highlighted as a positive development for observers tracking the company’s financial performance.

The public filings and reporting around the sale do not reference any current merger or acquisition activity involving Playboy. Likewise, there were no recent analyst upgrades or downgrades cited in the material accompanying the transaction. Beyond the items noted here, no additional substantial company news has been reported recently.


Taken together, the insider sale and the reported quarter give investors data points on both management's tax-driven share activity and the company’s near-term operating trajectory. The share sale was explicitly linked to tax withholding from RSU settlement rather than a broader cash-raising or diversification move, and the quarter’s results provide a snapshot of recent revenue and earnings momentum.

Risks

  • InvestingPro analysis indicates the stock appears overvalued relative to Fair Value estimates, presenting valuation risk for equity investors in the consumer/media sector.
  • Although analysts expect the company to return to profitability this year, that projection creates execution risk if targets are not met.
  • No recent analyst upgrades or downgrades and no announced mergers or acquisitions leave near-term catalysts limited, introducing uncertainty for market-moving events.

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