Insider Trading March 30, 2026

Macy’s HR Chief Disposes of $276K in Shares as Company Faces Mixed Analyst Reaction

Danielle L. Kirgan sold 15,415 shares while also receiving a sizeable restricted stock unit grant and zero-value share award in late March

By Jordan Park M
Macy’s HR Chief Disposes of $276K in Shares as Company Faces Mixed Analyst Reaction
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Macy’s Executive Vice President and Chief HR Officer, Danielle L. Kirgan, sold 15,415 shares on March 27, 2026, for about $276,125, at prices between $17.8350 and $18.0500. The transactions follow a March 26 Form 4 showing both a zero-value acquisition of 46,789 shares and the disposition of 2,114 shares to cover taxes. Kirgan was also granted 48,674 restricted stock units that vest over four years. Macy’s recent fourth-quarter results beat expectations, but initial fiscal 2026 guidance trailed Wall Street forecasts and several analysts adjusted price targets.

Key Points

  • Danielle L. Kirgan sold 15,415 Macy’s shares on March 27, 2026, for approximately $276,125 at prices between $17.8350 and $18.0500.
  • Form 4 filings dated March 26, 2026, show Kirgan acquired 46,789 shares valued at $0, disposed of 2,114 shares to cover taxes (total value $39,087 at $18.49), and was granted 48,674 RSUs vesting in four equal installments starting one year after grant.
  • Macy’s reported a fourth-quarter 2025 adjusted diluted EPS of $1.67 and revenue of $7.6 billion, beating analyst forecasts, but initial fiscal 2026 guidance fell short of Wall Street expectations prompting mixed analyst target adjustments.

Macy’s (NYSE:M) Executive Vice President and Chief HR Officer, Danielle L. Kirgan, completed an open-market sale of 15,415 shares of the retailer’s common stock on March 27, 2026, generating approximately $276,125. The sale prices reported ranged from $17.8350 to $18.0500 per share.

The stock sale accompanies a cluster of related filings and awards disclosed in a Form 4 with the Securities and Exchange Commission.

On March 26, 2026, the Form 4 shows Kirgan acquired 46,789 shares of common stock with a stated value of $0. That same day she transferred 2,114 shares to satisfy tax withholding obligations; those 2,114 shares were recorded with a total value of $39,087 and an execution price of $18.49.

Also on March 26, 2026, Kirgan received a grant of 48,674 restricted stock units (RSUs). The RSUs vest in four equal installments beginning on the first anniversary of the grant date, establishing a multi-year schedule for future equity recognition.

At the time of the reported sale, Macy’s shares were trading at $17.58, a level that is down 19% year-to-date and roughly 28% below the company’s 52-week high of $24.41. According to InvestingPro analysis, Macy’s stock movements have shown notable volatility; the platform indicates there are 13 additional ProTips available to subscribers that provide deeper context on the retailer’s investment profile.

These insider actions come in the wake of Macy’s fourth-quarter 2025 financial report, in which the company posted an adjusted diluted earnings per share of $1.67 versus an analyst consensus of $1.56. Revenue for the quarter was $7.6 billion, exceeding projected revenue of $7.46 billion.

Market reactions to those results were mixed and prompted several analyst target adjustments. TD Cowen reduced its price objective to $20 from $21 while maintaining a Hold rating, citing margin concerns. Telsey lowered its target to $20 from $25 and retained a Market Perform rating, noting macro uncertainty. Evercore ISI trimmed its target to $19 from $21, staying with an In Line rating and pointing to valuation issues. Jefferies offered a contrasting view by reaffirming a Buy rating with a $22 price target following the Q4 beat.

Macy’s initial fiscal 2026 guidance came in below Wall Street estimates. The company attributed that guidance gap in part to accounting changes and planned store closures, per the disclosures accompanying its results.


Taken together, the filings show a combination of immediate cash-generating sales, tax-related dispositions, and longer-term equity incentives for a senior executive, occurring alongside an earnings beat, revenue outperformance and cautious forward guidance that has produced mixed analyst responses.

Risks

  • Company guidance for fiscal 2026 came in below Wall Street estimates and was influenced by accounting changes and store closures - this introduces near-term uncertainty for Macy’s financial outlook, affecting the retail and consumer discretionary sectors.
  • The reported insider sale, combined with the company’s share price being down 19% year-to-date and roughly 28% below its 52-week high, may be interpreted by market participants as a signal of volatility in Macy’s stock performance - a risk for equity investors and market liquidity.
  • Analyst target revisions and differing ratings highlight varying assessments of Macy’s margin and valuation prospects, creating uncertainty for investors and potentially increasing short-term price volatility in the retail sector.

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