Mari Steinmetz, Senior Executive Vice President and Chief People Officer at Kohl’s Corporation (NASDAQ: KSS), executed small automatic sales of company stock on March 31 and April 1, 2026, while also receiving a significant award of shares under the retailer’s long-term incentive program.
According to a Form 4 filed with the Securities and Exchange Commission, Steinmetz sold a combined 1,954 shares of Kohl’s common stock on the two dates for an aggregate of approximately $25,383. The sales were recorded at prices ranging from $12.65 to $13.01 per share.
The filing details that on March 31 Steinmetz sold 107 shares at $12.65 per share. The following day, April 1, she sold 1,847 shares at $13.01 per share. Those dispositions were carried out automatically pursuant to a previously disclosed Rule 10b5-1 trading plan that Steinmetz adopted on November 26, 2025.
Concurrently, the filings show Steinmetz received a large grant of company stock. On March 30 and March 31 she was awarded a total of 33,091 shares of Kohl’s common stock. Those shares were delivered as part of the company’s long-term incentive program and included dividend equivalent amounts tied to vested restricted stock units.
Also on March 31 the filings indicate that 3,477 shares were used to satisfy tax withholding obligations arising from the vesting of restricted stock units and corresponding dividend equivalents under Kohl’s Long-Term Compensation Plan. The tax-withholding shares were recorded at a price of $12.20 per share, representing a total value of $42,419.
After accounting for the sales, awards and the shares tendered for tax withholding, Steinmetz directly owns 244,273 shares of Kohl’s common stock, which the filing notes includes 220,294 unvested restricted stock units.
At the time of the filing, Kohl’s shares were trading at $12.88, a price that reflects a 36% decline year-to-date while remaining 62% higher than a year earlier.
Independent analysis cited in the filing notes that Kohl’s appears inexpensive on a basic earnings metric, trading at a price-to-earnings ratio of 5.44 according to InvestingPro analysis. The filing also points readers to a Pro Research Report for additional coverage of KSS and other U.S. equities.
The insider activity and valuation commentary come amid Kohl’s recently reported fourth-quarter 2025 results. The company posted earnings per share of $1.07 for the quarter versus consensus expectations of $0.85, a positive surprise of 25.88%. Revenue for the period came in at $5.00 billion, narrowly missing estimates of $5.02 billion.
Analysts responded to the results with a range of adjustments. BofA Securities lowered its price target to $15 from $18 and maintained an Underperform rating, citing concerns about decelerating comparable sales. UBS raised its price target to $8 from $7 but kept a Sell rating, pointing to a weak sales outlook. Jefferies cut its target to $15 from $22 and retained a Hold rating while noting that EBIT showed growth despite softer sales. BTIG left its Neutral rating in place and projected a modest decline in gross margin for fiscal 2026 even as it expected sequential improvement in comparable-store sales.
The SEC Form 4 filing, the automatic nature of the stock sales under the 10b5-1 plan, the concurrent long-term incentive awards and the array of analyst reactions together present a clear, factual record of recent insider and corporate developments at Kohl’s without suggesting causation or forecasting future moves.
Key points
- Steinmetz sold 1,954 Kohl’s shares on March 31 and April 1, 2026, for about $25,383 under a Rule 10b5-1 plan.
- She was awarded 33,091 shares on March 30 and 31 as part of Kohl’s long-term incentive program and dividend equivalents; 3,477 shares were used to satisfy tax withholding at $12.20 per share for $42,419.
- Kohl’s reported Q4 2025 EPS of $1.07 versus $0.85 expected, with revenue of $5.00 billion versus $5.02 billion expected; several analysts adjusted targets and ratings afterward.
Risks and uncertainties
- Comparable sales deceleration - BofA cited slowing comps as a rationale for lowering its target and maintaining an Underperform rating; the retail sector is directly affected.
- Sales outlook concerns - UBS and Jefferies flagged a weak or soft sales backdrop, which introduces revenue and margin pressure for Kohl’s and the broader consumer discretionary sector.
- Gross margin pressure - BTIG projects a slight decline in gross margin for fiscal 2026, creating margin risk for the company and impacting retail profitability projections.