Transaction details
Mari Steinmetz, Senior Executive Vice President and Chief People Officer at Kohl’s Corp (NASDAQ: KSS), sold 606 shares of the company’s common stock on March 30, 2026, at $12.33 per share, for a total of $7,471. A separate disposition of 201 shares was executed to cover tax obligations at a price of $12.46 per share, amounting to $2,504. The filings record the tax-related disposals as occurring on March 28 and March 29, while the primary sale took place on March 30.
Dividend equivalent receipts and holdings after trades
In addition to the sales and tax-withholding transactions, Steinmetz received dividend equivalent shares tied to vested restricted stock units: 84 shares were recorded on March 28 and 73 shares on March 29. Following the activity reported on the Form 4 filing with the Securities and Exchange Commission, Steinmetz directly holds 216,613 shares of Kohl’s common stock. That total includes 198,069 unvested restricted stock units.
Execution framework
The sale of shares was carried out automatically under a pre-established Rule 10b5-1 trading plan that Steinmetz adopted on November 26, 2025. The filing indicates the transactions were executed under that plan rather than as ad-hoc discretionary sales.
Market setting and valuation context
Kohl’s shares are trading at $12.20 in the context of the reported transactions. The stock is down 39.6% year-to-date at that price point, even as it has gained 54.6% over the prior 12 months. According to InvestingPro analysis cited in the filing, the shares appear undervalued based on a Fair Value assessment, trade at a price-to-earnings ratio of 5.16, and offer a 4.1% dividend yield. The company carries a "GOOD" financial health score in that analysis, and more detailed research is available through the Pro Research Report for KSS and over 1,400 other U.S. equities.
Recent financial results and analyst reactions
Kohl’s reported fourth-quarter 2025 earnings that beat expectations on an EPS basis. The company posted earnings per share of $1.07 versus a consensus forecast of $0.85, representing a positive surprise of 25.88%. Revenue for the quarter came in at $5.0 billion, narrowly missing the anticipated $5.02 billion.
Analyst responses to the results and outlook have been mixed. UBS increased its price target for Kohl’s to $8 from $7 but retained a Sell rating, citing a weak sales outlook and noting a 16th consecutive quarter of declining comparable sales. BofA Securities reduced its price target to $15 from $18 and maintained an Underperform rating, pointing to deceleration in comparable sales. Jefferies lowered its target to $15 from $22 while keeping a Hold rating and noting positive EBIT growth despite softer sales. BTIG held a Neutral rating, forecasting a slight gross margin decline in fiscal 2026 but anticipating sequential improvement in comparable sales and an eventual return to positive comps for the year, with the full-year comparable sales figure remaining roughly flat year-over-year.
What the filings show and what they do not
The Form 4 filing makes clear the timing, prices, and quantities of Steinmetz’s dispositions and the fact that the sales were executed under a pre-arranged trading plan. It also documents dividend-equivalent share receipts and the insider’s total direct holdings, including unvested restricted stock units. The record does not provide additional commentary on strategy beyond the 10b5-1 plan designation nor does it introduce new forecasts for company performance.
Bottom line
The transactions reported for Steinmetz are limited in dollar value relative to her total stake in Kohl’s and were executed under an established Rule 10b5-1 plan. They coincide with a broader company narrative of mixed quarterly results and varied analyst reassessments of price targets and ratings.