Insider Trading March 23, 2026

Heartflow CMO Sells $1.66M in Stock as Shares Rally; Options Exercised Under 10b5-1 Plan

Campbell Rogers disposed of 64,533 shares and exercised options while the company posts stronger-than-expected quarterly results and receives analyst upgrades

By Hana Yamamoto HTFL
Heartflow CMO Sells $1.66M in Stock as Shares Rally; Options Exercised Under 10b5-1 Plan
HTFL

Heartflow, Inc. (HTFL) Chief Medical Officer Campbell Rogers sold 64,533 shares on March 19, 2026, for roughly $1.66 million at a weighted average price of $25.6928. The transactions included option exercises executed under a Rule 10b5-1 trading plan adopted September 12, 2025. The stock has risen 28% over the prior week and the company recently reported a beat on fourth-quarter revenue and EPS, prompting positive analyst reactions.

Key Points

  • Heartflow CMO Campbell Rogers sold 64,533 shares on March 19, 2026, for about $1.66 million at a weighted average price of $25.6928; prices ranged from $25.00 to $28.00.
  • Rogers exercised options to acquire 19,402 and 47,615 shares at $2.22 per share, with corresponding cash amounts of $43,072 and $105,705; transactions were under a Rule 10b5-1 plan adopted September 12, 2025.
  • Heartflow posted stronger-than-expected Q4 results - revenue of $49.1 million (consensus $46.6 million) and EPS of -$0.12 (consensus -$0.15) - and received supportive analyst notes from Piper Sandler and Canaccord.

Heartflow, Inc. (HTFL) said its Chief Medical Officer, Campbell Rogers, sold 64,533 shares of common stock on March 19, 2026. The shares fetched approximately $1.66 million in aggregate, at a weighted average sale price of $25.6928. Individual sale prices reported ranged from $25.00 to $28.00 per share.

The stock sale coincided with a sharp uptick in Heartflow's share price - the company has seen its stock climb 28% over the previous week. At the time of the filing referenced in this report, the shares were trading at $26.80 and the company carried a market capitalization of $2.23 billion.

Information disclosed in a Form 4 filed with the Securities and Exchange Commission shows Rogers also exercised two sets of options to acquire common stock on the same day. He exercised options to purchase 19,402 shares and 47,615 shares of Heartflow common stock at an exercise price of $2.22 per share, resulting in cash outlays recorded as $43,072 and $105,705 for the respective option blocks.

Those option exercises and the subsequent sale of shares were carried out under a pre-arranged Rule 10b5-1 trading plan that Rogers adopted on September 12, 2025. Following these transactions Rogers directly owns 78,518 shares of Heartflow common stock. He also retains indirect holdings through various trusts, as noted in the filing.

On the corporate performance front, Heartflow recently released its fourth-quarter results, which outpaced expectations on several metrics. The company reported revenue of $49.1 million, above the consensus estimate of $46.6 million, representing a 40% increase year-over-year. Reported earnings per share were -$0.12, better than the forecasted -$0.15.

Analyst response to those results has been favorable. Piper Sandler reiterated an Overweight rating and set a $38.00 price target. Canaccord increased its price target to $43 while maintaining a Buy rating, citing the strong quarterly performance and initial 2026 guidance. These analyst notes reflect positive sentiment following the reported quarter.

Separately, InvestingPro assigns Heartflow a financial health score of "GOOD," noting that liquid assets exceed short-term obligations and that the company has a strong current ratio of 5.2. The InvestingPro assessment also indicates that the stock appears overvalued relative to its Fair Value, per their analysis.


The filings and company disclosures present a combination of insider liquidity actions, option exercises under an established trading plan, recent operational outperformance, and mixed valuation signals from data providers and analysts.

Risks

  • Valuation risk - InvestingPro's analysis indicates the stock is currently overvalued relative to its Fair Value, which may affect investor outlook on the healthcare and financial markets.
  • Price volatility - HTFL shares surged 28% over the past week, introducing short-term market volatility risk for investors in the healthcare and medical technology-related equities.

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