Andrea Renee Bortner, who serves as Executive Vice President and Chief Human Resources Officer at Grocery Outlet Holding Corp (NASDAQ: GO), reported the sale of 1,851 shares of common stock on April 1, 2026, according to a Form 4 filing with the Securities and Exchange Commission.
The shares were disposed of at a price of $7.00 per share, producing a transaction total of $12,957. The filing records that the sale was executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on November 10, 2025.
Following the April 1 sale, Bortner is recorded as directly holding 77,287 shares of Grocery Outlet common stock. The filing further indicates she indirectly owns 44,468 shares through the Bortner Family Trust, of which she is a Trustee.
Market context
Grocery Outlet shares have fallen 55% over the past six months and were trading at $7.23 at the time of the filing. The company is scheduled to report its next earnings on May 12, 2026.
One valuation assessment referenced in market commentary identifies the stock as undervalued relative to its Fair Value, placing Grocery Outlet among potentially undervalued names within the retail sector. The report of the insider sale comes against this backdrop of recent price weakness.
Recent financial performance and analyst response
Grocery Outlet’s fourth-quarter financial results showed adjusted earnings per share of $0.19, which was below the $0.21 analyst estimate but represented an increase from $0.15 a year earlier. Net sales rose 11% year-over-year to $1.22 billion, a figure that aligned with consensus expectations.
The company reported adjusted EBITDA of $68.0 million for the quarter, short of the $72.3 million estimate. In the wake of those results, a number of sell-side analysts trimmed their price targets.
- BofA Securities reduced its price target to $10.50 from $13.00 while maintaining a Neutral rating, citing sales weakness.
- DA Davidson lowered its price target to $7.00 from $11.00, noting continued pressure on business trends.
- TD Cowen cut its target to $8.00 from $11.00, attributing the move to weak results driven by errors in product mix.
Corporate governance update
Separately, Grocery Outlet announced appointments to its Board of Directors, naming Frances Allen and Felicia Thornton to the board. The company described the additions as enhancing leadership with retail experience.
Takeaways
The Form 4 filing documents a modest-dollar sale carried out under a predetermined trading plan. It also records the executive’s continuing substantial direct and indirect holdings in the company. The transaction occurs amid notable share-price weakness and after quarterly results that missed some analyst expectations, which prompted several firms to lower price targets. The company has an upcoming earnings date on May 12, 2026.