Director Davis Sally Pope bought 1,800 shares of First Financial Bankshares (NASDAQ: FFIN) common stock in a single transaction on March 6, 2026, at $29.52 per share. The total cost of the purchase was $53,136.
The acquisition raises Davis's direct ownership in the company to 10,371 shares. At the time of the trade, First Financial's share price was trading roughly 5% above its 52-week low of $28.89, a level cited in company trading data. InvestingPro's analysis flagged the stock as appearing undervalued.
Company metrics cited alongside the transaction note a market capitalization of $4.31 billion and a dividend yield of 2.51%. The bank has a record of paying dividends for 34 consecutive years, according to the information provided. For subscribers, InvestingPro advertises eight additional exclusive tips pertaining to FFIN.
The share purchase comes amid recent research coverage and internal changes at First Financial Bankshares. Brean Capital initiated coverage of the company with a Neutral rating and established a price target of $36.00. In its published outlook, analyst John Rodis provided earnings per share estimates of $1.95 for fiscal year 2026 and $2.07 for fiscal year 2027. Those estimates were noted as slightly below the prevailing consensus projections of $1.99 for FY26 and $2.11 for FY27.
Separately, First Financial Bank, a subsidiary of First Financial Bankshares, announced a management promotion. James Alexander has been elevated to Executive Vice President and Head of Commercial Banking - a position previously filled by David Bailey, who is the current President of both the bank and the holding company. Alexander joined First Financial in 2018 after the firm's acquisition of Commercial State Bank in Kingwood, where he served as president.
Taken together, the insider purchase, recent analyst initiation, and internal promotions present a cluster of company-level developments. The details reported here are factual and limited to the transactions, analyst commentary, company metrics, and executive moves disclosed.
Notes: All transaction and company data referenced in this article reflect the information disclosed in the reported filings and coverage on the dates cited. No additional claims or forecasts beyond those provided by the sources have been included.