Insider Trading January 29, 2026

Fairfax Increases Stake in Under Armour with $16.4M Purchase

Two entities identified as 10% owners acquired Class A and C shares across two trading days in late January 2026

By Maya Rios UA
Fairfax Increases Stake in Under Armour with $16.4M Purchase
UA

Fairfax Financial Holdings LTD/CAN and affiliates purchased $16.4 million of Under Armour Class A and Class C shares on January 27-28, 2026. The transactions added to sizeable indirect holdings in both share classes. The move comes amid mixed company signals — a modestly better-than-expected quarterly print, leadership changes, and a S&P Global Ratings CreditWatch placement with negative implications.

Key Points

  • Fairfax Financial LTD/CAN and WATSA V PREM ET AL purchased a combined $16.4 million of Under Armour Class A and Class C shares on January 27-28, 2026.
  • Following the trades, the entities indirectly hold 21,999,128 Class C Common Shares and 43,000,872 Class A Common Shares.
  • Under Armour reported Q2 fiscal 2025 EPS of $0.04 and revenue of $1.33 billion; S&P Global Ratings placed the company on CreditWatch with negative implications due to operational declines and elevated lease-adjusted leverage.

Fairfax Financial Holdings LTD/CAN together with WATSA V PREM ET AL - both named as 10 percent owners - executed a block of purchases in Under Armour, Inc. (NASDAQ:UA) common shares on January 27 and January 28, 2026, totaling $16.4 million across Class A and Class C stock.

On January 27, 2026, the buyers acquired 842,481 Class C Common Shares at a weighted average price of $6.1959 per share, with executed prices ranging from $6.175 to $6.200. At the same time, they purchased 686,505 Class A Common Shares at a weighted average of $6.2974, with transaction prices between $6.280 and $6.300.

The purchasing activity continued into January 28, 2026. That day, the entities added 1,022,333 Class C Common Shares at a weighted average price of $6.1992, with prices spanning $6.185 to $6.200. They also acquired 89,786 Class A Common Shares at a weighted average of $6.2921, with the per-share prices ranging from $6.285 to $6.300.

Taken together, those trades represent a combined outlay of $16.4 million and result in indirect holdings of 21,999,128 Class C Common Shares and 43,000,872 Class A Common Shares by Fairfax Financial Holdings LTD/CAN and WATSA V PREM ET AL.


Recent company results and credit outlook

Under Armour’s second fiscal quarter of 2025 produced a modest upside versus street expectations. The company reported earnings per share of $0.04, compared with a forecast of $0.02, and posted revenue of $1.33 billion against estimated revenue of $1.31 billion.

Despite the beat, S&P Global Ratings has placed Under Armour on CreditWatch with negative implications. The rating agency cited ongoing operational declines and business challenges as the drivers of the placement, and noted that lease-adjusted leverage is now expected to be about 4x for fiscal 2026.


Leadership and partnership changes

Under Armour also disclosed management changes intended to bolster its global merchandising and operations. Kara Trent has been named Chief Merchandising Officer; the company noted she brings 24 years of industry experience to the position.

Separately, Under Armour confirmed that its partnership with athlete Stephen Curry will conclude in 2026, after the release of the Curry 13 basketball shoe.


Other market note

Also mentioned in connection with market rebalances, Carvana is scheduled to join the S&P 500 index effective December 22, 2025.


Collectively, the disclosed insider purchases and corporate developments sketch a concise picture of capital deployment and ongoing operational dynamics at Under Armour during the late-January 2026 period. The transactions increased the stake held indirectly by the named 10 percent owners while the company simultaneously navigates credit scrutiny and leadership shifts.

Risks

  • S&P Global Ratings’ CreditWatch placement highlights credit and leverage risk for Under Armour, potentially affecting access to capital - impacts the corporate finance and retail apparel sectors.
  • Operational declines cited by the rating agency underscore execution risk in Under Armour’s business, which may influence revenue and profitability in the apparel and consumer discretionary sectors.
  • The announced end of the partnership with Stephen Curry could affect brand and merchandising performance, presenting reputational and product demand risk for the athletic apparel sector.

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