Insider Trading March 24, 2026

Best Buy SEVP Jason Bonfig Sells $405,624 in Stock, Also Receives Restricted Grant

Insider disposition follows a restricted stock award; company recent quarter showed mixed top-line and margin-driven profit results

By Maya Rios BBY
Best Buy SEVP Jason Bonfig Sells $405,624 in Stock, Also Receives Restricted Grant
BBY

Jason J. Bonfig, Senior Executive Vice President Cust Offer, Fulfill & Can at Best Buy Co. Inc. (NYSE: BBY), reported a sale of 6,336 shares on March 23 for $64.019 per share, generating proceeds of $405,624. The filing also shows he received 23,886 restricted shares on March 20 that vest in three equal annual installments starting one year after the grant date. After these moves, Bonfig directly holds 79,137 shares and indirectly owns 4,150.4058 shares through a 401(k) plan. The retailer trades at a P/E of 12.22 and yields 6.09% in dividends, per InvestingPro. Best Buy’s latest quarter missed revenue expectations but beat on operating profit and EPS, driven by improved gross margins and expense control, with media and membership contributing to the profit outperformance. Analysts’ views and price targets vary following the results.

Key Points

  • Bonfig sold 6,336 Best Buy shares on March 23 at $64.019 per share, totaling $405,624.
  • On March 20 Bonfig was granted 23,886 restricted shares that vest in three equal annual installments starting one year from the grant date.
  • Following the transactions Bonfig directly owns 79,137 shares and indirectly owns 4,150.4058 shares via a 401(k) plan; Best Buy trades at a P/E of 12.22 and yields 6.09% per InvestingPro.

Jason J. Bonfig, who serves as SEVP Cust Offer, Fulfill & Can at Best Buy Co. Inc. (NYSE: BBY), executed a sale of company stock on March 23, disposing of 6,336 shares at $64.019 per share for total proceeds of $405,624, according to a Form 4 filing with the Securities and Exchange Commission.

The filing also discloses that Bonfig acquired 23,886 shares of Best Buy common stock on March 20. Those shares are restricted and are scheduled to vest in three equal annual installments, with the first vesting date set for one year after the grant date.

Following the March 20 and March 23 transactions, Bonfig’s reported holdings consist of 79,137 shares held directly and an indirect stake of 4,150.4058 shares held through a 401(k) plan.

On valuation and income metrics, InvestingPro reports that Best Buy trades at a price-to-earnings ratio of 12.22 and pays a dividend with a 6.09% yield. The InvestingPro note also references 10 additional exclusive tips for BBY investors.


Recent operating results and analyst responses

Best Buy’s fourth-quarter results were mixed: revenue fell short of expectations while operating profit and earnings per share exceeded forecasts. The company attributed the profit beat to improved gross margins and disciplined expense management, and noted contributions from its media and membership businesses to the outperformance on profit metrics.

Analysts have adjusted their outlooks in response to the quarterly report. Argus reiterated a Hold rating on Best Buy but trimmed its fiscal 2027 earnings estimate, citing slightly lower sales expectations. D.A. Davidson kept a Buy rating, while lowering its price target from $85 to $78 and revising earnings forecasts for fiscal 2026 and 2027 downward. Evercore ISI moved in the opposite direction on price target, raising it to $75 and pointing to margin strength and potential expansion in higher-margin initiatives. Piper Sandler maintained a Neutral rating, cutting its price target to $68 despite the earnings beat and noting a soft sales outlook.

These analyst actions illustrate a range of expectations about Best Buy’s near-term sales trajectory and margin sustainability following the quarter.


Context and next steps

The Form 4 disclosures present a combination of an insider sale and a restricted award to the same executive within a short time frame, while the company’s quarterly results and ensuing analyst moves show divergent views on future performance. The restricted shares’ multi-year vesting schedule indicates a retention element to the grant, while the sale generated immediate liquidity for the executive.

Investors monitoring Best Buy may weigh the insider activity alongside the company’s valuation metrics and the differing analyst assessments as they form views on the stock.

Risks

  • Revenue shortfall risk - Best Buy’s fourth-quarter revenue missed expectations, indicating potential top-line softness that could affect retail sector performance.
  • Analyst uncertainty - Divergent analyst revisions and price targets suggest uncertainty about the sustainability of margin improvements and future sales, impacting investor expectations in the retail and consumer discretionary sectors.
  • Insider transaction interpretation - Concurrent insider sale and restricted grant to the same executive within days may create differing interpretations among investors about management’s near-term liquidity needs versus long-term retention incentives.

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