Economy January 22, 2026

Workday CEO Defends AI's Role, Emphasizes Growth Potential in Software Industry

At Davos, Carl Eschenbach highlights AI as a positive force driving Workday’s enterprise offerings amid sector-wide volatility

By Caleb Monroe
Workday CEO Defends AI's Role, Emphasizes Growth Potential in Software Industry

During a CNBC interview from the World Economic Forum in Davos, Workday CEO Carl Eschenbach dismissed fears that artificial intelligence could undermine traditional software business models. He characterized AI as a growth enabler for Workday, with customers increasingly adopting the company’s AI tools and leveraging its proprietary data to maintain competitive edges. These remarks come at a time when software stocks face downward pressure triggered by concerns over emerging AI technologies disrupting established revenue streams.

Key Points

  • Workday CEO Carl Eschenbach views AI as a catalyst for growth rather than a threat to software business models.
  • Rising demand for AI tools among Workday’s customers is supported by the company’s use of proprietary first-party data to maintain competitive advantages.
  • Software stocks have faced recent declines amid concerns over AI-driven disruption, but Workday’s strategic positioning and customer trust are viewed as strengths.
At the World Economic Forum in Davos, Switzerland, Workday CEO Carl Eschenbach addressed growing apprehension among investors and industry watchers that artificial intelligence (AI) might disrupt the enduring software-as-a-service business model. Speaking on CNBC’s "Squawk Box" Thursday, Eschenbach characterized such worries as exaggerated and reassured stakeholders that AI represents a significant advantage for Workday rather than a threat. He underscored that AI integration serves as a tailwind promoting Workday’s growth, explicitly countering the notion that it is a headwind for the company’s software offerings.

Recent months have witnessed a decline in software equities, fueled in part by anxiety that novel AI-driven applications could upend traditional subscription-based revenue streams that historically generated substantial profits across the sector. Against this backdrop, Eschenbach highlighted that Workday is witnessing increasing demand from its customers for augmented AI functionalities. Central to this is the company’s robust access to first-party data, which it is effectively utilizing to maintain a competitive advantage in the evolving AI ecosystem, shielding it from reliance on third-party data sources.

Furthermore, Eschenbach noted that Workday’s strategic investment in expanding and enhancing its AI capabilities aims to address competitive dynamics intensified by AI advancements. He asserted that Workday holds a unique position in the enterprise software market to emerge as a frontrunner among AI adopters, citing both the company’s incumbent status and the deep trust it has cultivated with customers as key differentiators.

These insights come amid broader industry movements where many software companies are integrating and refining AI tools to bolster their service offerings and safeguard recurring revenue streams against disruptive innovation. Eschenbach’s perspective provides a candid counterpoint to fears that AI might destabilize the software sector, instead framing AI as integral to sustaining and accelerating growth trajectories within enterprise software.

Risks

  • The possibility that AI technologies could nevertheless disrupt traditional recurring revenue models in software if competitive pressures intensify.
  • Market volatility impacting software stocks could continue as investors react to evolving AI capabilities and their implications.
  • Dependence on customer trust and data privacy could become vulnerabilities if AI adoption raises concerns regarding data use or security.

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