Tuniu Corporation Q4 2025 Earnings Call - Returned to profitability and announced up to $50M shareholder return plan
Summary
Tuniu closed 2025 with momentum and a clear message to shareholders. Q4 net revenues rose 20% year-over-year to RMB 123.5 million, led by package tours which jumped 35% to RMB 102.1 million and made up 83% of quarterly revenue. The company delivered both quarterly and full-year profitability, reporting RMB 31.1 million in net income for 2025 and RMB 42.6 million on a non-GAAP basis, while ending the year with about RMB 1.1 billion in cash and equivalents.
Management leaned into differentiated products, supply-chain scale, and new channels. Live streaming grew to account for over 15% of transaction volume, offline stores exceeded 400 locations, and niche long-haul products such as the Caucasus series saw hyper-growth. Tuniu also unveiled a shareholder return program of up to $50 million over three years starting March 2026. Still, margin pressure is visible: full-year gross profit fell 6% year-over-year and operating expenses rose 10% for the year, even as Q4 costs were cut. Guidance for Q1 2026 implies continued revenue growth, though currency reporting and the lack of analyst Q&A leave some questions unanswered.
Key Takeaways
- Tuniu reported Q4 2025 net revenues of RMB 123.5 million, up 20% year-over-year.
- Package tour revenue drove the quarter, rising 35% to RMB 102.1 million and representing 83% of Q4 net revenues.
- Full year 2025 net revenues were RMB 578 million, a 13% increase year-over-year, with package tours at RMB 493.5 million, up 21%.
- The company achieved profitability for both Q4 and full year 2025: GAAP net income attributable to shareholders was RMB 31.1 million for the year; non-GAAP net income was RMB 42.6 million.
- Tuniu announced a long-term shareholder return plan up to $50 million to be executed over three years from March 2026, including dividends and share repurchases.
- Cash, restricted cash, short-term investments, and long-term deposits totaled approximately RMB 1.1 billion at year end, providing a sizeable liquidity buffer.
- Q4 gross profit was RMB 17 million, roughly flat with prior-year quarter, but full-year gross profit fell 6% to RMB 335 million, signaling margin compression.
- Operating expenses fell 16% in Q4 to RMB 69 million, but rose 10% on a full-year basis to RMB 323.7 million, reflecting uneven cost control across periods.
- Sales and marketing remains the largest expense category: full-year S&M was RMB 193.9 million, up 8% year-over-year; Q4 S&M rose 3% to RMB 44.1 million.
- Other revenues declined notably, down 21% in Q4 to RMB 21.5 million and down 20% for the year to RMB 84.5 million, primarily due to weaker merchandise and commission income.
- Live streaming scaled fast, contributing over 15% of total transaction volume in 2025 (versus about 10% in 2024), and achieved channel-level profitability; a 21-day Maldives live campaign generated over RMB 100 million in sales.
- Offline retail remains material, with more than 400 stores by year-end and nearly 20% year-over-year growth in store transaction volume.
- Product strategy sharpened: Niu Tour focused on experience-led, higher-ticket offerings with zero shopping policy; Niu Select expanded cost-effective international options, delivering 10,000+ paid bookings for the Singapore–Malaysia series in summer.
- Niche long-haul and connection strategies paid off in targeted cases, for example Caucasus connecting-flight series recorded over 500% year-over-year growth in transaction volume.
- Technology push is visible but early: Tuniu launched an in-house AI travel assistant, Xiao Niu, and opened booking capability to external AI via MCP; management cites efficiency gains and rising adoption.
- Operational cash flow in Q4 was healthy at RMB 68.8 million, while capital expenditures remained low at RMB 4.4 million for the full year, implying disciplined cash investment.
- Management set Q1 2026 net revenue guidance of $125.7 million to $131.6 million, implying 7%–12% year-over-year growth, though the use of dollars versus RMB in guidance merits investor attention.
- There were no analyst questions during the call, which is unusual for a profitability milestone quarter and leaves street validation and follow-up sparse.
Full Transcript
Mary, Director of Investor Relations, Tuniu Corporation: Welcome to our 2025 fourth quarter and full year earnings conference call. Joining me on the call today are Donald Yu, Tuniu’s founder, chairman, and chief executive officer, and Anqiang Chen, Tuniu’s financial controller. For today’s agenda, management will discuss business updates, operation highlights, and financial information, performance for the fourth quarter and the fiscal year 2025. Before we continue, I refer you to our safe harbor statements in the earnings press release, which applies to this call, as we will make forward-looking statements. This call includes discussions of certain non-GAAP financial measures. Please refer to our earnings release, which contains a reconciliation of non-GAAP measures to the most directly comparable GAAP measures. Please note that unless otherwise stated, all figures mentioned during this conference call are in RMB.
I would now like to turn the call over to our Founder, Chairman, and Chief Executive Officer, Donald Yu.
Donald Yu, Founder, Chairman, and Chief Executive Officer, Tuniu Corporation: Thank you, Mary. Good day, everyone. Welcome to our 4th quarter and full year 2025 earnings conference call. In the 4th quarter, our business continued to maintain solid growth momentum. Net revenues increased by 20% year-over-year, exceeding our previous guidance, while revenues from our core package tour products grew at an even faster pace, rising 35% year-over-year. At the same time, we achieved profitability for both the quarter and the year. This also marks the 3rd consecutive year following the pandemic in which we have delivered a full year non-GAAP profitability. We have announced a long-term shareholder return plan totaling up to $50 million to be carried out during the three-year period from March 2026. We have cash dividends and share repurchase fees.
This plan reflects both our commitment to provide shareholders with sustainable returns and our confidence in the long-term outlook of the travel industry. The travel market continued to grow in a healthy manner in the past year. The extension of national holidays and other favorable policies further stimulated domestic travel demand, while the increasing number of visa-free destinations made it easier for Chinese travelers to explore more destinations overseas. In 2025, we adopted a more proactive product strategy by differentiating our products and product lines. We targeted distinct customer segments and offered a richer, more tailored portfolio based on customer needs. Meanwhile, we leveraged our supply chain strength to enhance price competitiveness and attract more customers. During the year, we continued to pursue an open and collaborative approach, attracting high-quality partners to expand new channels and enhance service quality for our customers.
Contributions from channels such as live streaming, offline stores, and corporate clients continued to increase as a share of Tuniu’s transaction volume. We actively embraced new technologies, leveraging innovation tools to further enhance our product and service and improve operational efficiency. I will walk you through our key achievements in more detail. First, our strong supply chain remains the foundation for delivering high quality and price competitive products. In 2025, we further enhanced our direct and centralized procurement strategy in order to lower purchasing costs. Moreover, based on customer needs and pain points, we consolidated flight resources and introduced several connecting flights for select long-haul travel products to niche destinations.
This approach further expanded our departure city coverage, making it more convenient for travelers from lower-tier cities to travel abroad. It also enabled us to take advantage of airline discounts available in those hubs, allowing us to often offer even more competitive pricing to our customers. Further boosted demand for related destinations. Many hub cities, such as Chengdu and Urumqi, are popular tourist destinations themselves, allowing travelers to combine stopovers with nearer visits. As a result, these products gained strong traction upon launch. For example, our Caucasus series using connecting flights recorded over 500% year-over-year growth in transaction volume in 2025. We will continue to expand these offerings by adding more departure points and destinations. In terms of products, we continued to adopt a differentiated strategy to better serve distinct customer segments.
As the core customers of our Niu Tour products, experienced travelers and repeat customers tend to prioritize the travel experience and typically have greater flexibility in both time and budget. In 2025, Niu Tour introduced a wider range of niche destination products, including the organized tours products to the Caucasus region in April and to South America in October. At the same time, we further enhanced the travel experience of Niu Tour products by implementing a zero shopping policy throughout the trip, and some including curated experiences such as Michelin star dining and helicopter tours. In the second half of 2024, we launched our Niu Select series, offering a wider range of cost-effective products and further expanding to new price tiers. In 2025, we expanded our Niu Select offerings to cover a broader array of international destinations.
With more competitive pricing, the Niu Select products have attracted a wider customer base, enabling travelers to either reduce their travel budgets or explore additional destinations within the same budget. An option that strongly appeals to travel fans, particularly younger ones. The Niu Select Singapore Malaysia tour series, launched in June last year, recorded over 10,000 paid bookings during the summer holiday period. We also observed a continued rise in demand for self-guided tours, particularly in the domestic travel market. Last year, we expanded the supply of our Hotel Plus X products with hotels at the core and supported by dynamic packaging technology. We broadened the coverage to all provinces in China, Chinese mainland, and further penetrated lower tier markets. During the 2025 Labor Day and National Day holidays, transaction volume for our self-drive tour products recorded a triple digit year-over-year growth.
Going forward, we will continue this strategy by expanding the supply and destination coverage of our self-guided tour products. In addition, in 2025, we continued to explore and expand diversified channels. Live streaming is playing an increasingly important role for ourselves. In 2025, both payment and verification volume through our live streaming channel continued to record double digits year-over-year growth, while achieving profitability through a single channel. Live streaming channel contributed over 15% to our total transaction volume in 2025, compared to approximately 10% in 2024. On the product side, first, we expanded the range of live streaming offerings. Beyond the traditional hotel plus scenic spot packages, we added personalized service products such as travel photography, as well as more high ticket items like long-haul outbound travel products, enriching customers’ choices. Second, we fully leverage our supply chain advantages to ensure competitive pricing.
For example, our Niu Select products are highly popular with live stream audiences due to their good value for money. In terms of format, we increased the number of our outdoor live streaming shows, including inviting live streamers to broadcast live from destination sites. In March last year, Tuniu partnered with multiple live streamers to conduct a 21-day on-site live streaming campaign across 10 islands in the Maldives, generating cumulative sales of over RMB 100 million. On the service side, with more than a decade of experience in the travel industry, we provide professional tour guidance and comprehensive travel-related services. In addition, we have a dedicated verification team and a specialized system support in place to deliver a smoother redemption experience for customers. Offline stores remain an essential part of our overall sales and service network.
As of the end of 2025, we operated more than 400 stores nationwide. We expanded our store presence in key cities, including major popular tourist destinations and transportation hubs such as Chengdu and Xi’an. Building scale in local markets to enhance operational efficiency and reduce costs. In 2025, transaction volume from offline stores increased by nearly 20% year-over-year. We also continued to develop channels such as traffic platforms and corporate clients, tailoring our product offerings to the specific needs of each channel. On traffic platforms, sales of standalone products such as air tickets and hotel bookings grow rapidly. For corporate clients, in addition to providing business travel booking service, we leveraged our extensive experience in the leisure segment to offer customized group travel solutions as well as personal and family vacation products for employees.
In the fourth quarter of 2025, transaction value from corporate clients increased by more than 20% year-over-year. In terms of technology, we are exploring the application of AI agents across various business scenarios. Last April, Tuniu officially launched our self-developed travel agent, travel AI agent, AI assistant Xiao Niu. The assistant integrates what you call travel application scenarios with large language models to provide customers with one-stop services, including smart search, automated price comparisons, personalized recommendations, and dynamic packaging. We continued to integrate technological tools into our daily operations. These initiatives have improved efficiency and helped control operating costs. We are encouraged by the growing adoption of our AI tools among both customers and the employees.
In addition, we have adopted an open collaboration approach by gradually providing external AI agents such as OpenAI with the same comprehensive travel booking capabilities available in our app via MCP interface, enabling them to search and place bookings directly. We will continue to embrace new technology to support high quality growth. Over the past year, we’ve made steady progress while managing a range of challenges. Overall, the company continues to move forward on the sustainable development path. In the year ahead, we will remain focused on customer needs, continue refining our products and services, and Diversify the channels to support stable and sustainable growth. I will now turn the call over to Anqiang, our Financial Controller, for the financial highlight.
Anqiang Chen, Financial Controller, Tuniu Corporation: Thank you, Donald. Hello, everyone. Now I’ll walk you through our fourth quarter and the fiscal year 2025 financial results in greater detail. Please note that all monetary amounts are in RMB, unless otherwise stated. You can find the US dollar equivalents of the numbers in our earnings release. For the fourth quarter of 2025, net revenues were RMB 123.5 million, representing a year-over-year increase of 20% from the corresponding period in 2024. Revenues from package tours were up 35% year-over-year to RMB 102.1 million, and accounted for 83% of our total net revenues for the quarter. The increase was primarily due to the growth of organized tours and self-guided tours. Other revenues were down 21% year-over-year to RMB 21.5 million, and accounted for 17% of our total net revenues.
The decrease was primarily due to the decrease of merchandise sales. Gross profit for the fourth quarter of 2025 was RMB 17 million, which was almost in line with gross profit in the fourth quarter of 2024. Operating expenses for the fourth quarter of 2025 were RMB 69 million, down 16% year-over-year. Research and product development expenses for the fourth quarter of 2025 were RMB 12.3 million, down 8% year-over-year. The decrease was primarily due to the decrease in research and product development personnel-related expenses. Sales and marketing expenses for the fourth quarter of 2025 were RMB 44.1 million, up 3% year-over-year. The increase was primarily due to the increase in promotion expenses. General and administrative expenses for the fourth quarter of 2025 were RMB 12.8 million, down 52% year-over-year.
The decrease was primarily due to the impairment of property and equipment net recorded in the fourth quarter of 2024. Net income attributable to ordinary shareholders of Tuniu Corporation was RMB 1.5 million in the fourth quarter of 2025. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB 3.5 million in the fourth quarter of 2025. As of December 31st, 2025, the company had cash and cash equivalents, restricted cash, short-term investments, and long-term deposits of RMB 1.1 billion. Cash flow generated from operations for the fourth quarter of 2025 was RMB 68.8 million. Capital expenditures for the fourth quarter of 2025 was RMB 0.5 million. Now, moving to full year 2025 results.
In 2025, net revenues were RMB 578 million, representing a 13% year-over-year increase. Revenues from package tours were up 21% year-over-year to RMB 493.5 million, accounted for 85% of our total net revenues in 2025. The increase was primarily due to the growth of organized tours and self-guided tours. Other revenues were down 20% year-over-year to RMB 84.5 million, accounted for 15% of our total net revenues in 2025. The decrease was primarily due to the decrease in the commission fees received from other travel-related products. Gross profit was RMB 335 million in 2025, down 6% year-over-year. Operating expenses were RMB 323.7 million in 2025, up 10% year-over-year. Research and product development expenses were RMB 59 million in 2025, up 12% year-over-year.
The increase was primarily due to the increase in research and product development personnel-related expenses. Sales and marketing expenses were RMB 193.9 million in 2025, up 8% year-over-year. The increase was primarily due to the increase in promotion expenses. General and administrative expenses were RMB 71.8 million in 2025, down 18% year-over-year. The decrease was primarily due to the decrease in general and administrative personnel related expenses and impairment of property and equipment net. Net income attributable to ordinary shareholders of Tuniu Corporation was RMB 31.1 million in 2025. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses, amortization of acquired intangible assets, and impairment of property and equipment net was RMB 42.6 million in 2025. Capital expenditures were RMB 4.4 million in 2025.
For the first quarter of 2026, the company expects to generate $125.7 million-$131.6 million of net revenues, which represents a 7%-12% increase year-over-year. Please note that this forecast reflects Tuniu current and preliminary view on the industry and its operations, which is subject to change. Thank you for listening. We are now ready for your questions. Operator?
Operator: We will now begin the question and answer session. To ask a question, you may press star then one on your touch-tone phone. If you are using a speakerphone, please pick up your handset before pressing the key. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time, we will pause momentarily to assemble our roster. Once again, to ask a question, please press star then one to enter the question queue. There are no questions at this time. I will now turn the call over to Tuniu’s Director of Investor Relations, Mary.
Anqiang Chen, Financial Controller, Tuniu Corporation: Once again, thank you for joining us today. Please don’t hesitate to contact us if you have any further questions. Thank you for your continued support, and we look forward to speaking with you in the coming months.
Operator: Thank you for your participation in today’s conference. This concludes the presentation. You may now disconnect. Have a good day.