Sprouts Farmers Market Q1 2026 Earnings Call - Comps Dip as Loyalty Investment Weighs on Margins, But New Store Growth and Innovation Pipeline Offer a Path Forward

Edward Kelly, Analyst, Wells Fargo1: Day. Thank you for standing by. Welcome to the Sprouts Farmers Market 1st quarter 2026 earnings conference call. At this time, all participants are in listen only mode. After the speaker’s presentation, we’ll open up for questions. To ask a question during this session, you will need to press star 11 on your telephone. You’ll hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today’s call is being recorded. I would now like to hand it over to our 1st speaker, Susanna Livingston. Please go ahead.

Edward Kelly, Analyst, Wells Fargo6: Thank you. Good afternoon, everyone. We are pleased you are joining Sprouts on our first quarter 2026 earnings call. Jack Sinclair, Chief Executive Officer, Curtis Valentine, Chief Financial Officer, and Nick Konat, President and Chief Operating Officer, are with me today. The earnings release announcing our first quarter 2026 results, the webcast of this call, and financial slides can be accessed through the investor relations section of our website at investors.sprouts.com. During this call, management may make certain forward-looking statements, including statements regarding our expectations for 2026 and beyond. These statements involve several risks and uncertainties that could cause results to differ materially from those described in the forward-looking statements. For more information, please refer to the risk factors discussed in our SEC filings and the commentary on forward-looking statements at the end of our earnings release.

Our remarks today include references to non-GAAP financial measures. Please see the tables in our earnings release for a reconciliation of our non-GAAP financial measures to the comparable GAAP figures. With that, let me hand it over to Jack.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks, Susannah, good afternoon, everyone. Before I dive in, I want to start by thanking our team for their disciplined execution and continued focus throughout the quarter. The first quarter played out largely as we expected. We continued to work through tough comparisons and a cautious consumer backdrop. Our recent new store openings are performing well, and we continue to be trusted partners for innovative product launches. Progress in our self-distribution of meat has been encouraging and is nearly complete. In addition, we continue to strengthen our talent across the organization. Our purpose is clear. We help people live and eat better.

Our immediate 2026 priorities are to strengthen differentiation through foraging and innovation, to reinforce our great in-store experience, to accelerate customer engagement through loyalty and personalization, to build an advantaged supply chain, to expand access to healthy food through new store growth, and to take targeted actions to strengthen value, all supported by our investment in our talent and technology. This quarter, we executed with discipline, balancing early loyalty investment and targeted value actions with cost control while continuing to advance the capabilities we need to support our long-term growth. I want to thank our team for their focus across the organization. With strong execution and easing comparisons, we’re expecting sequential improvement in our business as we move through 2026. For now, I’ll hand it to Curtis to review our first quarter financial results as well as our updated 2026 outlook. Curtis?

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Thanks, Jack. Good afternoon, everyone. In the first quarter, total sales were $2.3 billion, up $93 million or 4% compared to the same period last year. This growth was driven by strong new store performance, partially offset by a 1.7% decline in comparable store sales. Innovation is a differentiator for Sprouts and continues to drive our sales. e-commerce sales grew 10% and represented approximately 16% of total quarterly sales. Sprouts brand also continued to perform well, growing faster than the rest of the business and representing more than 26% of total sales. During the quarter, we maintained discipline around margins and returns. Our first quarter gross margin was 39.4%, a decrease of 20 basis points compared to the same period last year. This primarily reflects loyalty investment consistent with our plan and unfavorable shrink performance.

These headwinds were partially offset by benefits from self-distribution, which is performing as expected. We’ve taken initial steps to improve affordability for our target customers. We have made selective price adjustments on the most relevant items to our customers’ baskets alongside a more focused promotional plan. We believe our P&L and guidance provide flexibility to support these actions and our customers’ needs. SG&A for the quarter totaled $659 million, an increase of $36 million and 42 basis points of deleverage compared to the same period last year. This was primarily driven by fixed cost deleverage from lower comparable store sales. We remain focused on cost discipline while funding key growth and customer initiatives for the near and longer term. Depreciation and amortization, excluding depreciation included in the cost of sales, was $42 million.

For the first quarter, our earnings before interest and taxes were $215 million. Interest income was approximately $129,000, and our effective tax rate was 24%. Net income was $164 million, and diluted earnings per share were $1.71, a decrease of 6% compared to the same period last year. On unit growth, we opened six new stores, ending the quarter with 483 stores across 25 states, including our entry into N.Y. Our strong and healthy balance sheet continues to provide flexibility. For the first quarter, we generated $235 million in operating cash flow, which enabled self-funding of our investments in capital expenditures of $98 million, net of landlord reimbursement.

We also returned $140 million to our shareholders by repurchasing 1.9 million shares and have $696 million remaining under our $1 billion share repurchase authorization. We ended the first quarter with $252 million in cash and cash equivalents and $22 million of outstanding letters of credit. Turning to our outlook, we continue to lapse on exceptional numbers from last year. We expect year-over-year comparisons to improve in the back half as trends ease. We also believe our initiatives will build as the year progresses. As a reminder, 2026 will be a 53-week year, with the extra week falling at the end of the fourth quarter.

For the full year, on a 52-week basis, we are maintaining our outlook for total sales growth between 4.5%-6.5% and comp sales between -1% to +1%. We still plan to open at least 40 new stores in 2026. EBIT are expected to be between $675 million and $695 million. We expect our corporate tax rate to be approximately 25.5%, and we expect capital expenditures net of landlord reimbursements to be between $280 million and $310 million. We are increasing our earnings per share outlook to be between $5.32 and $5.48, assuming at least $300 million in share repurchases.

For the second quarter, we expect comp sales to be in the range of -2% to 0% and earnings per share to be between $1.32 and $1.36. EBIT margin pressure is expected to be approximately 75 basis points due to fixed cost deleverage from lower comp sales, annualizing our loyalty points investment, and the impact of higher fuel costs. We will continue to manage the business with a balanced approach, investing for the future where we see the best returns while remaining disciplined on execution and cost control for 2026 delivery. With that, I’ll turn it back to Jack.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks, Curtis. As always, we are confident in our strategy and the long-term potential of Sprouts. Our focus is to stay true to our strategy and sharpen execution across our priorities, foraging and innovation, customer experience, supply chain, and new store growth, supported by targeted investments in talent and technology. We strive to make healthy eating accessible and affordable. As health and wellness evolves, delivering differentiated attribute-driven products remains central to how we stand out and meet our customers’ expectations. We’re leaning into foraging, innovation, and discovery to introduce new and distinctive items with clean ingredients. We’ve seen particular success with organics as they remain an important quality standard for our target customer and a meaningful growth driver for Sprouts. In the first quarter, more than 55% of produce sales were organic and over 34% of total sales came from organic products.

We’ve already launched 1,500 new items this year, including brands like Press Coffee, Cold Brew Protein Drink, Pendulum Probiotics for gut health, and Proda, a protein soda. Innovation remains our strength, and we continue to attract a strong and healthy pipeline of emerging health and wellness brands that view Sprouts as the preferred launch partner. Sprouts brand continues to grow, expanding our differentiation across both fresh and non-perishable categories. Several of these innovations are resonating with customers, most notably our regenerative organic certified coffee, seed oil-free hummus, and beef tallow kettle chips. As we innovate, we remain focused on maintaining the right balance of everyday wellness essentials to curated premium wellness items, ensuring relevance, value, and quality for our customers. As we go to market, you’ll see us leaning more into our leadership in the health and wellness space.

This is why customers seek us and continue to shop with us. As a result, we’re sharpening our marketing to more clearly express what makes Sprouts unique, highlighting differentiated brands, founder stories, and product innovation. The store experience remains another core differentiator, and our customers consistently cite it as a key driver for the love of Sprouts. That advantage starts with what we believe is the best store team in the industry. Our team members are essential to delivering our unique assortment and supporting customers with attribute-driven needs, combining expertise with authentic personal service. This year, stores are focused on simple, genuine customer connections that make shopping easy and enjoyable while elevating daily execution, improving in-stocks, freshness, and production efficiency. I want to thank our team for the work they do every day to make our customers feel welcome.

Another theme core to the DNA of Sprouts is making healthy eating accessible and affordable. It always starts with our assortment, and we’re working to bring healthy delicious meal solutions such as Wellness Bowls under $10, $5 Sushi Wednesday, and our $4.99 sandwiches. We will continue to innovate in areas that highlight Sprouts’ healthy attributes in everyday essentials, such as our recently launched two new yogurt parfaits with restaurant quality at a great value. We’re also taking a targeted approach to price and promotion with a clear focus on returns. In the first quarter, we took initial price reductions on a small number of SKUs, such as coffee and a handful of other essential items. As well, we continue to test additional pricing opportunities.

We’re reshaping our promotional plans to be more streamlined and targeted on driving greater value on the categories and items that matter most to our customers. We continue to invest in talent and technology to strengthen our operating model and build the capabilities needed to scale. This year, we’re bringing new training and tools to our team to help them see opportunities in their business, to improve how we drive in stocks and better manage shrink. We believe these investments support consistent execution in stores, enhance customer experience, and position Sprouts for sustainable long-term growth. Our loyalty program continues to scale and is a strategic lever to deepen customer engagement. We’re seeing positive customer response to both broad-based and targeted offers, including loyalty multipliers. As participation grows, we’re gaining richer insights into customer behavior and using these learnings to accelerate personalization.

Building on first quarter insights, we’re adding resources to increase the pace of testing and learning and investing in capabilities and tools needed to turn what works into scalable programs. Vendor participation and demand have been strong, reinforcing our ability to expand these programs over time. From a supply chain standpoint, our focus is on building an advantage distribution channel that allows us to take more control of our fresh inventory. Our plan to open our new Northern California distribution center in the second quarter is on track and will complete our initial meat self-distribution journey. In addition to our structural changes, we’re making targeted enhancements that improve service levels, inventory management, and allow the organization to respond more quickly to shifts in demand. As I noted, new stores are off to a strong start, reinforcing our confidence in our long-term strategy.

Already in 2026, we’ve opened stores in New York, Texas, Florida and Virginia to resounding success. We’re seeing a great reaction as we enter new communities, and we’re sharpening site selection as we scale, expanding access to healthy foods from sea to shining sea. Looking ahead, we have nearly 150 new stores approved and more than 105 executed leases in our pipeline. To wrap up, while the near term backdrop remains challenging, we believe we are well positioned to navigate through it. We’re encouraged by what we can already see in new stores, execution, supply chain, and the team. With easing comparisons, discipline around cost management, and the initiatives we have underway, we’re confident in our strategy and our ability to drive long-term value. Thank you for joining us today.

We look forward to sharing more of this journey with you in the quarters to come. With that, I’d like to turn it over for questions. Operator.

Edward Kelly, Analyst, Wells Fargo1: Thank you. As a reminder, to ask a question, you need to press star 11 on your telephone and wait for a name to be announced. To withdraw your question, please press star 11 again. Please limit yourself to 1 question and 1 follow-up in the interest of time. Please stand by while we compile the Q&A roster. 1 moment for our first question. Our first question will come from line, Rupesh Parikh from Oppenheimer. Your line is open.

Edward Kelly, Analyst, Wells Fargo3: Good afternoon, and thanks for taking my question. Just given some of the macro concerns out there, just curious just overall what you’re seeing in terms of the healthier consumer? As you look at different segments, low, middle, high, just curious if you’re seeing any changes there?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Yeah, clearly there’s a lot going on in the microenvironment, and we’re watching it pretty closely. We’re focusing in on what we can do in terms of making life as good as we can for all of our customers. Certainly, the microenvironment suggests that our loyal customers have stuck very much to us going forward. The less engaged customers are feeling a little bit more pressure, and it could well be to do with the income levels, but I think it’s a kind of general pattern across our customer base. As we look at the marketplace, it’s a little bit uncertain what’s gonna happen going forward, and we’re focusing on doubling down on being good at what we do and, kind of encouraged by certain categories in terms of when we’ve done some price investments or some response to that.

I’m encouraged in some of the work that we’re doing in our deli departments and increasing the options for people to access healthy, cheaper food direct from Sprouts.

Edward Kelly, Analyst, Wells Fargo3: Great. Maybe just going deeper into just some of the price reductions. Just as you look at all your value efforts, how do you say they’re progressing versus your expectations and just confidence in gaining further traction from here?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: We’re doing a number of different tests in different places. Some are working better than others. Some work very directly. That’s what we’re learning. The testing process is both a geographic test, which we’re doing in certain places and specific categories. Tariffs put quite a number of. We referenced coffee in the script. Tariffs put some pressure on the top line prices of a number of categories. That’s kind of eased off a little bit. We’ve certainly been investing a little bit in that coming back the other way. We’re being very selective by category. We’re doing some specific tests across different geographies.

Edward Kelly, Analyst, Wells Fargo3: Great. Thank you. Best of luck.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Thanks.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question will come from the line of Thomas Palmer from JP Morgan. Your line is open.

Edward Kelly, Analyst, Wells Fargo7: Hey, thanks for the question. Maybe I could start off a little bit of a follow-up to Rupesh’s question on affordability. What behavior change are you seeing, I guess, as you run these tests in terms of are you driving more new customers into the store? Is it more about seeing existing customers buying more items? How do you communicate the improved price points to customers? What have you found effective? Thanks.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Go ahead, Nick. I’ll let you take that.

Edward Kelly, Analyst, Wells Fargo0: Hey, Tom, it’s Nick here. Just a couple of things. As Jack mentioned, it starts with the assortment work we’ve done. The two areas I’d call out I think that have been most successful at driving basket, and I think we’re also seeing traffic into these categories, is the work we’ve done in the deli with our Wellness Bowls, our new parfaits, our $5 sandwich, $5 sushi. Those have been really good for us, and we’re seeing both basket and traffic to those areas increase. Sprouts brand are the other area I’d call on the assortment side. If you look at, we’ve got tremendous organic offerings, and that’s driving organic growth. As we push and market those, we’re seeing increased sales and basket in those Sprouts brand items.

On the pricing side, for us, our focus is twofold. It’s to try to put a few more items in the basket and also to get our core customer to come back more often because those everyday essentials are more within reach for them. That’s how we’re looking at the pricing activity and how we measure it.

Edward Kelly, Analyst, Wells Fargo7: Okay. Thanks for the detail, Nick. Then just a follow-up on the commentary about the expected EBIT margin pressure in the second quarter. Any help just on kind of the split between gross margin and SG&A that you foresee and maybe any framing of how much of this 75 basis points might be related to fuel? Thanks.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: This is Curtis. A little bit of extra pressure from fuel in the second quarter. That’s kinda what we’ve embedded for now, and we’ll see how that evolves through the quarter here. The shape of it’ll look pretty similar, I think, to Q1. If you, if you look at our Q1 results, some pressure in gross margin, maybe a touch higher. We’ve got our new NorCal DC rolling out, so there’s some overlap costs there, as well as the fuel you highlighted. Then maybe just a touch better on the SG&A than what we saw in the first quarter. Generally, pretty similar shape to what was experienced here in Q1.

Edward Kelly, Analyst, Wells Fargo7: Got it. Thank you.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question comes from the line of Seth Sigman from Barclays. Your line is open.

Edward Kelly, Analyst, Wells Fargo5: Hey, good afternoon, everyone. I wanted to follow up on the point around affordability and, you know, you’re making some price changes. I know that’s not all you’re doing. There’s other efforts to improve affordability. Can you just remind us how you can manage that all from a margin perspective? Like, what are the offsets we should be thinking about? A related question on the loyalty program, specifically the vendor support. Where are we from that perspective? You know, I know it’s still early, but I know that’s a part of the equation through the year to start to see some stabilization in the margin. Help us think about sort of that opportunity. Thanks so much.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: This is Curtis. I think, yeah, the opportunities we’ve talked about are, you know, inventory management and continuing to improve in that space. You know, specifically within shrink, a little challenging in the first half. That challenge eases, and we get some easier comparisons in the second half just ’cause of the sales volatility we’ve had year-over-year. We should continue to get better at shrink. We should continue to get better at markdowns and how we move product through the ecosystem. Those are the things that we’ve been working on that we can continue to get a little bit better at as we move forward. Certainly, the vendor funding is another piece.

That’s really, as you noted, early days, but we’d expect that to ramp as the year evolves, and build as we continue to build programs around now that we’ve got the loyalty data and how we go to personalize off of that. That’ll be a piece that kicks in and helps as well. Those are the primary drivers. Over the longer term, you know, we’ll think about, you know, self-distribution and other further opportunities there. That should also be a helper down the line.

Edward Kelly, Analyst, Wells Fargo5: Okay, great. That’s super helpful. Then just thinking about sales, you’re guiding to sequential improvements through the year. Comparisons are obviously a factor, but can you talk more specifically about the signals that you’re seeing in the business now that gives you confidence that perhaps trends have stabilized after the slowdown that you’ve seen over the last couple of quarters? I guess in that context, how are you thinking about the Q2 sales guidance? Thank you.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Yeah. You know, it’s played out pretty much as expected. As you know, it’s only been 60 days since last we chatted here, so it’s not a lot has changed. We’re seeing, you know, some slight improvement in traffic, some slight improvement in units as we get into the second quarter here. You know, it’s kind of playing out as we thought. Similarly, we talked, you know, we have better visibility into the customer and a perspective on what that would look like as it relates to the improvement quarter to quarter, and that’s played out as expected. You know, it’s early, it’s 60 days later, but so far, so good. We’ve seen things play out kinda how we were thinking they would.

Beyond that, if I go back to, you know, why do we have confidence, you know, from a broader perspective, it’s, you know, the four-year run we had prior to, you know, the last couple of quarters where we built sequentially over time to that 3% to 4% comp in the algorithm. Then a really strong, obviously, experience with some tailwinds in 2024 and 2025. Obviously the lapping’s a challenge, but we believe we get to the other side of that, you know, we’ll get back into our algorithm later this year.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Yeah. As Curtis says, the lapping’s clearly a part of this dynamic going forward in terms of why we’re feeling better about what’s gonna happen in the second half. There is still continued tailwinds in terms of this health and wellness and clean ingredients. The marketplace is trending towards that. There’s clearly some macroeconomic dynamics that play into it. That underlying trend that’s been with us for a number of years, we think we’re really well-placed to be in taking advantage of that.

To Nick’s point on assortment, in terms of making sure the assortment we’re bringing forward on both the Sprouts brand products and the new products we’re bringing in, playing to that health and wellness and differentiated agenda, we’re feeling really confident about the way that the assortment’s evolving and the team and the response we’re getting from the entrepreneurial spirit that’s so prevalent in this space. They’re bringing a lot of products to us. That’s something that gives a lot of confidence going forward.

Edward Kelly, Analyst, Wells Fargo5: Nice progress. Thanks so much. I appreciate it.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thank you.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Thanks, sir.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question will come from the line of Leah Jordan from Goldman Sachs. Your line is open.

Leah Jordan, Analyst, Goldman Sachs: Thank you. I just wanted to ask a little bit more on the comp trends in the quarter. Just color there, cadence by month, differences by geography. More specifically, how is Q2 to date tracking? Maybe just remind us of the one-time lapse that we still need to be thinking about going forward. I know on the whole the comps get easier, but just the one time, kind of, months we should be mindful of. Thank you.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Hi, Leah. It’s Curtis. Yeah, Q1, we talked a lot about the strike at a competitor in P2 that or February that drove some business our way last year, and that kind of played out as we expected. Feb was our worst month of the quarter. January and March looked pretty similar. As we’ve evolved into April here, we are just slightly ahead of the midpoint of the guidance for the comp for the quarter. From a year-over-year perspective within Q2, we just talked about May and June last year, being a little bit favorable on the produce season, which does look good again for us here in 2026.

Then the cyber incident that impacted the natural organic space last year being a little bit of a tailwind for us in June. Those are the moving parts. Again, things have really played out through February, March, April as we’d initially anticipated.

Leah Jordan, Analyst, Goldman Sachs: Okay, that’s really helpful. Then just for my follow-up, I wanted to go back to the broader affordability discussion. You made some targeted price adjustments around essentials. It sounds like you’re doing some more tests. Maybe in areas like coffee or other things that you’ve done, you know, maybe help give us some detail around where price gaps kind of were and maybe where they are today. Are you seeing any response from peers in the marketplace after doing that? Also, I guess, you know, because some of this comp momentum is still on the come, you know, I guess, what kind of volume response are you seeing in these categories after you make those price adjustments?

I mean, I guess, how are you able to measure like, "Okay, yes, we’ve made enough of a price investment at this point," given it’s still, you know, being tested and in progress?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Well, the context of that conversation is the same today as it’s been all the way through this dialogue in terms of the products that we’re trying to invest in or put better prices in. They’re based on what’s important to our in our customer’s basket, and they’re not relevant to not necessarily relevant in what other people’s basket is. We’re not really looking at direct pricing comparisons. We do in produce, as we’ve talked about. In other categories, we’re looking at specifically our attribute-based products and looking at elasticity. We have in some of those investments that we’ve talked about, when we’ve dropped prices, we’ve seen volumes go up. That, I suppose that’s intuitive. The question is: How far do we go?

At the moment, we’re doing tests in broader-based categories in certain locations, and we’re doing specific category work. But it’s all about elasticity. It’s all about comparing ourselves to our customer and what they do as opposed to comparing our prices to other people. We don’t think about it like a gap you might do in a traditional way of thinking about this. We think about how can we drive volume through price. Nick, maybe you wanna add to that?

Edward Kelly, Analyst, Wells Fargo0: No. Yeah. I think the only thing I’d add, Leah, is I think it’s a combination. I don’t wanna lose touch of its affordability focuses on assortment, it’s our everyday pricing, it’s also on some of our promotion activity. Customers told us as we, as we look at broader category level and subcategory level, category level promotions and being really targeted there, we’ve seen really good uptake in lift, unit lift and sales dollar lift, that we’ve seen good response to. It’s, as Jack said, it’s targeted to our unique customer, what’s most important to them, we’re seeing unit lifts and those things where we’re moving, and we’ll measure that over time and make sure that translates into bigger baskets and more traffic.

Leah Jordan, Analyst, Goldman Sachs: Great. That’s really helpful. Thank you.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question will come from the line of Edward Kelly from Wells Fargo. Your line is open.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Hi. Good afternoon, guys. I wanted to ask, you know, maybe first, Curtis, could we start with the back half gross margin outlook and sort of how you’re thinking about things? Part of that, I’m kind of curious as to-

Edward Kelly, Analyst, Wells Fargo: You know, what you’re assuming for fuel, obviously, it’s a little bit of a moving target. Our math has maybe fuel as a 20 basis point headwind quarterly if it were to continue at this rate for the rest of the year. I’m just kind of curious, is that ballpark and then what’s in the guidance for that, and then how are you thinking about gross margin in the back half? Thanks.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Hey, Ed. Yeah, it’s probably just a touch high, but pretty close, I would say, on the estimate there. Although, again, it’s been pretty bouncy, so it depends a lot on what the price is. Right now, we just factored it into Q2, knowing that it’s right in front of us and that’s where the price point is. We’ll see how that evolves in the second half of the year. Don’t have a lot of that factored into the second half. As we think about the second half, you know, we expect margins to stabilize. Really think about that from an EBIT perspective. There’ll be a little bit of pressure as the comp continues to improve and get back into the algorithm.

Once we’re there, we’d expect that stable margin kind of posture that we talk about. On the growth side specifically, we do get some of those things that are challenging in the first half that do ease in the second half. The loyalty piece will be fully anniversaried as we get into Q3. We do have an easier shrink comparison, particularly in the fourth quarter. Some of those things go away. We’ve got our benefit from self-distribution in meat that’ll be a little bit more clear once we get past the opening of the NorCal DC. Expecting margins to improve and be kind of flat to maybe slightly positive in the second half.

I’d also add that we do have, you know, for what we’re testing right now, assuming that that were to go, as we’re testing, you know, we’ve got a little bit built in for some of the pricing adjustments from an affordability perspective.

Edward Kelly, Analyst, Wells Fargo: Okay. Just a follow-up. You know, taking a step back on comp to leverage and, you know, sort of where this, you know, is evolving for you guys. If you get back to sort of 3%-4% comp here, can you leverage on that moving forward? I’m just curious as to how that leverage point has sort of changed in your thinking at all, if at all.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Yeah. We talked about feeling good from a fours perspective. I think that’s coming down as we continue to. You know, we’re working hard on the cost side of the business, leveraging our scale as we get bigger as a business, to improve our cost base. Working hard on how we can leverage technology to improve our cost base as well. These are the things that we’ve been talking about and investing in the past couple of years that are starting to help on that front. That’s just work that we’ll continue to do, you know, over and over again as we continue to get bigger. It should be less than four.

Then it comes down a little bit to just how much we plan to invest in the business and where we need to make investments in the business. So there’ll be a bit of an ebb and flow on the investment front. We’ve been at that for a couple of years now at a pretty steady clip. If we find a reason and a high return opportunity, we’ll invest a little more. So that’ll be the other factor in that. Certainly should be less than the 4 we’ve talked about historically, and we feel pretty good, you know, late this year if we get back to that algorithm range to bring SG&A, you know, pressure in line and kind of have that moderate as well.

Edward Kelly, Analyst, Wells Fargo: Great. Thank you.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Thanks, Ed.

Edward Kelly, Analyst, Wells Fargo1: Thank you. One moment for our next question. Our next question comes from the line of Mark Carden from UBS. Your line is open.

Mark Carden, Analyst, UBS: Good afternoon. Thanks so much for taking the question, guys. To start on loyalty, how have loyalty program sign-ups trended relative to your expectations? Have you guys seen many shifts in sign-up trajectories or consumer behavior as you’ve settled on the new earn model? Has it had any more or less of an impact on margin than you originally expected?

Edward Kelly, Analyst, Wells Fargo0: Hey, Mark, it’s Nick. You know, when we made the updates and improvements to the program in early 2026, we did a lot of work studying the customer and their response. The customer surveys and sentiment we had actually showed really well. We didn’t see any decline, in fact, a slight uptick in support for the program as we were adjusting it to provide more tangible value through the point multipliers and other efforts, as well as more personalization. We feel pretty good about the customer sentiment with the program changes we made in early 2026. From a behavior standpoint, you know, I think as Jack mentioned, our core customer, our core loyalty customer, you know, we’re seeing be really steady. Good spend and increased spend and happy with what we’re seeing there.

Much like we noted last quarter, new members in the program are joining the program and continuing to spend and spend more. We feel good about that. You know, we have a lot of work to do in the first half to continue to invest, to demonstrate and show how we can drive behavior in this environment and continue to test, learn, and scale. We’re making smart investments and accelerating that capability that help propel us in the back half and beyond.

Mark Carden, Analyst, UBS: That’s great. Then just given some of the pressures on cost of living, including rising fuel prices, are you guys seeing much of a shift in purchasing behavior in categories like meat or seafood? Are you still seeing similar reductions in items per basket? Just any color there would be helpful. Thanks.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: In reverse order there, Mark, on the items per basket, not a material change, still just pressure. Like we talked about on the last call, that last item in the basket is always, you know, when the, you know, there’s a little bit of inflation or maybe fuel prices are up and the customer’s thinking about just basket size and how much they can spend, we always see it in that last item in the basket, and that’s been pretty consistent, you know, in the last couple of months since last we talked.

Edward Kelly, Analyst, Wells Fargo0: I mean, Mark, on the, on the mix or the categories, you know, what I’m pleased with is our health attributes where we really lean in as we talk about organic, grass-fed, protein, and so on. We’re seeing really good growth in those attributes. We kind of look at the business through that lens first. We’re seeing solid growth there. Where things are a little bit more commoditized, as we mentioned, that’s where you might see the item out of the basket, a little bit of pressure in the value channels. We feel strong about where we lean in and where we wanna win, which is that health customer. We feel good about the categories that are winning in that space.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: We take the responsibility for affordability really seriously. There’s a real opportunity for us to help people live and eat better if we focus in on those areas where we can make things just a little bit better for our customers.

Mark Carden, Analyst, UBS: Thanks so much and good luck, guys.

Edward Kelly, Analyst, Wells Fargo0: Thanks, Mark.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question will come from the line of Michael Montani from Evercore ISI. Your line is open.

Michael Montani, Analyst, Evercore ISI: Yes, hi, good afternoon. Thanks for taking the question. I just wanted to ask on the top line side, if you could talk about, you know, the traffic and ticket that you experienced in the quarter. Should we think about food at home inflation kind of low 2s as like a rough proxy? Like, really what’s your outlook there because we were looking at like 150-200 basis points step up potentially through the course of the year due to oil and fertilizers kind of filtering through. Any color you have on that as well as on the traffic side, could you just talk about, you know, the loyalty program, you know, personalization, potentially some of the work in media and marketing you’re doing.

You know, what gives you conviction that you can basically turn, you know, the traffic side to be positive again?

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Hey, Mike, I’ll start. This is Curtis on the kind of shape of the comp. Yeah, from an inflation perspective, you know, similar to where we’ve been, you know, the last couple times. We’re, you know, we’re typically on a like for like SKU basis at or maybe a touch higher than CPI based on our mix. We’ve leaned, you know, lean a little bit premium in the assortment and the things we’ve brought in, that adds a little bit. We’re mixing to organics and things like that. From a mix perspective, we see a little bit higher kind of AUR and inflation. Those things are still the same as they were. We’re seeing, you know, a pretty steady basket when you put all things together.

A positive basket, negative traffic kind of gets us to the Q1 comp. We’ll look. The sequential improvement should really come from the traffic side. We’re not counting on a lot of additional inflation at this point. You know, we’ll see how we manage that and handle that if and when it comes. For now we’re expecting the inflation piece to be fairly steady from what we’ve seen, and we’re expecting a sequential improvement to come in the traffic as the compares ease year-over-year.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Yeah. Nick, I’ll let Nick talk a little bit about the marketing side of things. In terms of the cost and inflation and how it’s playing out, feels a little bit uncertain. As Curtis said a minute ago, it’s up and down. What exactly is going to happen with that, we’ll have to wait and see. Fertilizer, we haven’t really seen that come flowing through into our cost base yet. The good thing is, when you sell a lot of organics, you don’t need as much fertilizer, so there’s a lot of opportunity for us to maybe double down on organics in the world where the fertilizer costs are flowing through into food prices. I’ll let Nick talk about the marketing side of things.

Edward Kelly, Analyst, Wells Fargo0: Yeah. Hey, Mike, real quickly, I think a couple of thoughts on the marketing. One, I’m really happy with what’s going on with new stores and how the marketing is working to bring new customers into those stores. It’s a proof point one of the, of the power of the brand, of our positioning in health and wellness and the power of the marketing and the work the team is doing there. That’s been really strong. In addition, I think we continue to do a great job of launching new products and new items, with a lot of our vendor partners and the marketing work there has been very solid.

I think as I look at traffic in the back half, we’ve got a lot more data than we’ve ever had in how to drive customer behavior or to learn from our customer, and our customer marketing team is using that to help us think about how do we adjust our brand message and media to be more relevant to the customer right now where they’re at in this space. We’ve got some early tests and efforts in place that have shown an ability for us to move the customer, to drive awareness and to move traffic. I’m very happy with the early work the team is doing, and I think you’ll see that impact us in the back half.

Edward Kelly, Analyst, Wells Fargo1: All right. Thank you. One moment for our next question. Our next question will come from the line of Scott Mushkin from Jefferies. Your line is open.

Edward Kelly, Analyst, Wells Fargo4: Hey, good afternoon. Thanks for taking the questions. First thing I wanted to ask about, maybe you already touched on this, but could you help us understand how comps, how performance is trending just across geographies, maybe across more recent vintage stores versus more mature stores, you know, expansion versus existing markets, just any color you can provide on that would be great.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Sure. Hey, Scott. It’s Curtis. On the, it’s been pretty consistent from a geography perspective. As we talked about before, we’re not seeing materials. It’s gone up and moderated here. It’s all across all geographies. Maybe just a little bit of additional pressure in the Southwest and in the Southeast, than the other category or geographies, but not material in that respect. On the vintages, I’ll say it’s, you know, we’re pleased with the new stores as we’ve highlighted in the script, and that’s another good proof point there is there’s still positive comps in the new vintages, or the more recent three or four vintages.

That’s just another encouraging piece that even though there’s an underlying lapping pressure, you know, we’re seeing some good results in those most recent vintages. Again, just gives us some confidence in the overall strategy and where we’re headed and things bouncing back as the compares ease. I think that’s really, you know, those are the kind of little bits that are a bit different as you break it down across either geography or store type.

Edward Kelly, Analyst, Wells Fargo4: Appreciate the thoughts there. Maybe, second one for me. It sounds like you guys had another strong quarter for e-commerce. Wondering if you can share any updates on e-commerce, you know, how you may be adapting your e-com strategy given some of the other changes you’re making on affordability and everything else. Any comments you can share on that would be helpful. Thanks.

Edward Kelly, Analyst, Wells Fargo0: Hey, Scott. It’s Nick. You know, as we mentioned, we saw, you know, double-digit sales growth in e-com, and we’re now roughly about 16% penetrate. I think it starts with it speaks to the power of our assortment that people, you know, want the unique, innovative items that we have, and it lends itself well as a secondary shop to e-commerce. It starts with, I think, the proof point of people are looking for the unique things that we have and make them part of their daily life. Two, I’ve been really happy with the way our partners have worked with us, you know, Instacart and DoorDash in particular, on helping us break into new markets, find new customers on their platforms, and drive growth.

That’s growth through, you know, targeted marketing opportunities, through targeted sponsored price investment and continue to grow the business and basket there. The last thing I’d say is, you know, the good news about e-com for us is it’s an omni-channel customer. You know, when we grow that business and grow that customer base, most of those customers are shopping in store, and those are our most valuable customers. It’s really healthy for us to see that growth on the e-com side.

Edward Kelly, Analyst, Wells Fargo4: Appreciate the thoughts. Will pass it on.

Edward Kelly, Analyst, Wells Fargo0: Thanks, Scott.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question will come from the line of Krisztina Katai from Equity Research Analyst. Your line is open.

Edward Kelly, Analyst, Wells Fargo8: Hi. Good afternoon, and thanks for taking the question. Jack or Nick, you talked about leaning into foraging and the launch of 100 new items so far this year. Just curious, what is the team targeting as a percentage of newness for the balance of the year, and just how that breaks down across opening price points versus more premium price points. Are you seeing competitors move faster on similar attribute-based products? Just thinking around trending areas like protein-forward offerings.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Well, I think everyone’s seen the trends, Krisztina. I think one of the advantages, and I think we talked about in the script a little bit, is that I think we’re being seen as the place to launch these products going forward. When you walk around the Expo West and there’s the whole place is buzzing around, "Can we get into Sprouts or not?" I think we got 65,000 applications to bring SKUs, bring products to our business last year. We’re only able to manage 7,500 of them into the space. We don’t have a specific target in terms of a percentage. What we’ve gotta do is use these innovative and entrepreneurial new brands to continue to excite our customers.

The innovation center that we have is working really well and continues to get better, that’s been one of the features that we’ve brought into the stores over the last couple of few years, it’s getting better in terms of how we manage that. I think we’ve got a great reputation with the vendor base. We don’t have specific targets. We’ve gotta continue to reinvent ourselves, and that’s kind of the role that we have in terms of this space. I think a lot of people would view Sprouts as the right place to launch these products. You know.

Edward Kelly, Analyst, Wells Fargo0: Yeah, no, I think the only thing I would add to Jack’s comment, Krisztina, on yours is, Nick, we don’t necessarily have targets, but I think we are gonna expect to be able to launch as many new items this year as we have in the past. We’ve developed a really great capability and capacity between our foraging teams, our category management teams, to take that massive influx of interest, work with partners, identify the best items to launch. We are gonna continue to do that as we hopefully, you know, serve the customers the most innovative and health-forward retailer in the market. You asked about balance.

The good news, I think that’s a fun focus for us as part of affordability, is how do we innovate across all categories and all price points that everybody can experience the right healthy options for them and based on their preference. Because of the depth of innovation available to us, I think we’ve got a lot of great options that are good for our customer and also remain distinctive from what else is out in the market that, you know, buffers us from competition and price.

Krisztina Katai, Equity Research Analyst: That’s great color. Thank you. If I can just follow up, you’re sharpening your marketing to highlight what makes Sprouts unique. Are you at all planning to change the percentage that you’re allocating to marketing spend in 2026 or any of the key channels, just thinking digital, social, that has worked really well for you? Just, you know, you’re tying that in with the messaging around affordability. Just, you know, sort of how should we think about, you know, what has been achieved on that front versus what is still to do for the balance of the year? Thank you.

Edward Kelly, Analyst, Wells Fargo0: Thanks, Krisztina. I appreciate you noticing. We’re working hard at bringing what makes Sprouts to market and talk about the unique, differentiated items and our store experience that sets us apart. You’ll see us continue to lean into that positioning. I would tell you, I think you’ll expect to see that even stronger in how we go to market and position ourselves against, you know, who we are, which is the best place to help you live and eat better. From an investment standpoint, no, we’re not planning on making any incremental investments in marketing. I don’t think we need to because we have a lot of an opportunity to be more efficient in how we market.

I think we’ve got the tools in place as we build on the brand capabilities to do that. To your point, certainly we’ll continue to look at where in the media funnel we invest and in which geographies that drive new customers that drive the right customer into the store and that balance that awareness and traffic. We’ll continue to do that, and I think there’s more opportunity in the back half of the year for us to get even smarter with our media.

Krisztina Katai, Equity Research Analyst: Great. Best of luck.

Edward Kelly, Analyst, Wells Fargo0: Thank you.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question comes from the line of Robert Ohmes from BofA Securities, Inc.

Edward Kelly, Analyst, Wells Fargo2: Hey, guys. Thanks for taking my questions. The first one, just I think I might have missed it, but did you guys give the exact traffic and ticket comps for the quarter?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Hey, Robbie. Not specifically, but yeah, traffic or basket was positive, low single digits, and traffic was negative in the offset there.

Edward Kelly, Analyst, Wells Fargo2: Thank you. The Long Island store, any color you can give us on how that has come out of the box relative to expectations?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: I was lucky enough to be in there 2 weeks ago. We’ve got a great team in there, and we’re definitely going into new markets where we’re establishing ourselves in a place where people don’t know us. The marketing team, as Nick alluded to earlier on new stores, have been doing a terrific job on it. It started well for us. I’m really pleased with the team. It’ll take a little bit of time. We’re ahead of where we thought we would be. We’ve got a lot more stores coming. One of the things about stores on islands on their own, not just Long Island, but on islands on their own, is how do you bring critical mass by having a few more stores?

Over the course of the next 18 months, we’ve got a number of stores coming in Long Island, which will strengthen our marketing and strengthen our communication and our brand. It’s kind of been really exciting to go to a new market, and we’ve got more of them coming as we look through the next 18 months. It’ll be a similar challenge for us when we go to Chicago, similar challenge when we go to Boston, and we’re learning a lot from what’s happening in Centereach, which is a store in Long Island.

Edward Kelly, Analyst, Wells Fargo2: That’s really helpful. Maybe my last question, just Jack, the foraging team. We obviously, I don’t expect you to give specifics, but are they seeing anything on the horizon that could reignite some momentum for Sprouts?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Well, I think the trends that are applying, and I’ll let Nick comment on it as well, the trends that I that are that we’re chasing after, just like everyone else, is the protein trend’s a big one, the fiber trend’s a big thing. There are some other things coming down the track at us in terms of health and wellness, particularly in the supplements business and in the vitamins business in terms of brain health and those kind of things. There’s a lot of trends happening. Our team, what we think we’ve invested in a really strong team over the last couple of years, and we’ll continue to invest more so that we’re ahead of the trends. It’ll link a little bit.

When celebrities launch products and make a big deal of it, that’s something that can stimulate demand pretty quickly. We’re kind of working pretty closely with a number of kind of interesting people that come to see us. There’s personalities and there’s lots of trends within that. I don’t know what you-

Edward Kelly, Analyst, Wells Fargo0: No, I think that’s well said, Robbie. The only color I just would add is I think the part of this is how do we work with a lot of these new brands, help bring their brand to life and make them even stronger than they are on their own. The other piece of it is I say that we will also miss. We really push hard in finding brands that nobody else has seen, and there’ll be times where they don’t hit, but that’s part of our DNA. I think we’ve got-- because we’re the best place to launch brands, our odds of getting those that really go big and viral are as best as any in the industry because of the way we launch brands and how early we are to do so.

Edward Kelly, Analyst, Wells Fargo2: That sounds great. Thanks.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks, Robbie.

Edward Kelly, Analyst, Wells Fargo0: Thank you.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question comes from the line of Kelly Bania from BMO Capital Markets. Your line is open.

Kelly Bania, Analyst, BMO Capital Markets: Hi. Thanks for taking our question. Wanted to go back and ask just another one on the price adjustments and the more focused promotions. Are you able to quantify the growth impact of what’s the planned investment for 2026? I’m just trying to understand if there’s a shift of any dollars or how much is incremental. Then can you also help us understand the parameters for these tests, meaning is the goal to just get back to a specific level of traffic and then you would back off of these investments, or is this more of something that we should think about evolving in years to come? Without a specific price gap or, you know, level of pricing that you’re targeting, you know, where do you find completion with this initiative?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Hi, Kelly, it’s Curtis. There’s a lot in that. You know, I think, no, probably won’t quantify too specifically other than to say kind of what we said earlier, which is we do, you know, we’ve been investing in the business and a lot of those things have shown up in gross margin favorability. We still have tailwinds from those investments. We’re thinking about it, you know, much more as a shift, so to speak, if you’re gonna use that term that you used, from those things that would have provided a little bit of favorability to now funding some of the affordability actions and helping out the customer. That’s definitely how we see it as we think about the different things we’re testing.

Again, it’s a test, so I don’t wanna get too specific about what that impact may or may not be. Assuming that the majority of that rolls out, that’s kind of how we’re thinking about the back half of the year. We wanna see the response from the customer, you know, at item and category and all the different things we’re trying. You know, we’ll put some things into action in the second half. We feel like we’ve got the funding to do that within the guidance, you know, based on some of the things that are coming in. We talked earlier about things ramping up, like, you know, participation in the loyalty program and some of the offsets that come from that data and from working with the vendors in that space to drive the business together.

So

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: We’ve got a few levers there to help support that effort. That’s kind of what’s baked into the plan for the last part of the year. Then to your longer-term question, that’s how we think about it in the longer term too, right? Continue to make the business better, to continue to mature our processes and how we go to market, you know, watch elasticities, follow our pricing strategy in order to deliver great value and affordability for the customer. That’s how we’ll continue to think about it beyond 2026.

Kelly Bania, Analyst, BMO Capital Markets: Okay. Can I just also follow up on the SG&A growth? Just the 5.6% there. Could you help us understand what is kind of happening at a same-store operating expense level? You know, if you kind of lap this next year, would you need to reinvest any more back into SG&A this year or next year? Sorry.

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Yeah. You know, I think the trends have been good. Like, we’ve started to see some real progress in the cost work that we do, impacts all the stores. We talked a little bit earlier about, you know, bringing down that leverage point from the 4 we talked about historically. It just comes down to investment. If we see great things to invest in the business, typically there’s an upfront there, you know, in, you know, resource or technology to build a capability. We would only do it if we were gonna see benefit on the back end. It’s a little bit TBD as the year evolves for 2027 and what we might be thinking about from an investment perspective.

Certainly, we feel like we can get SG&A kind of back to close to stable as we, as we get to the latter part of the year, and we start to get back into our algorithm. You know, then we’ll start to think about next year and where we need to make investments to continue to drive the business for the long term.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: On a store-by-store basis, we’re getting much more efficient in running each individual store, if that was the question you were asking. We made a load of progress in being more efficient in operating the stores, that’s something that will flow through both in the new stores and the existing stores going forward.

Edward Kelly, Analyst, Wells Fargo1: Thank you. One moment for our next question. Our next question will come from the line of Jacob Aiken-Phillips from Melius Research. Your line is open.

Jacob Aiken-Phillips, Analyst, Melius Research: Hey, good afternoon. I wanted to ask an inflation question just because there’s growing concern that, like, increased fuel costs will flow through to petroleum and fertilizer markets are disrupted, some drought conditions. I know you’re not seeing that yet, but can you talk us through, like, how the business would perform under different inflation net scenarios, like low inflation, like normal, and then an elevated level?

Curtis Valentine, Chief Financial Officer, Sprouts Farmers Market: Jacob, this is Curtis. I mean, you know, again, I think every version of that is a little bit different. I can point back to when the last round of significant inflation in, you know, 2022, 2023, where we saw our business continue to accelerate, and we had a lot of things going on that were moving the business as we reshaped our strategy. You know, I think it’s a lot of, you know, nobody quite knows exactly how that’s going to play out. You know, we’ll manage it when it comes, if and when it comes. You know, I’ll talk to Nick a little bit about how we would manage it if it came through. You know, we’ve seen different versions of that over the years, and the business has been solid throughout.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: I think the important thing in an inflationary environment is that we do what we do well. We’ve got to be serving our customers really well in terms of the health and wellness agenda. But I do think it’s relevant irrespective of inflation, deflation. People that want to eat healthy, want to eat healthy. And one of the dynamics that I think is a little bit of a moat for us is that we’re not as prone to being affected by big inflation or not inflation. Whether that’s gonna happen or not, who knows? I think the fuel things and the fertilizer things are all a little bit uncertain how it’s gonna play out.

We’ll certainly be very conscious of taking care of our customers and making sure we’re giving people access to affordable health and wellness products within the assortment that Nick’s been talking about in the call today. It’s something that we’ll pay a lot of attention to. We take our responsibility of helping people live and eat better seriously, and that applies whether there’s inflation or deflation.

Jacob Aiken-Phillips, Analyst, Melius Research: Great. My second one is, you have had strong growth in attribute-driven categories and some pressure in the more commoditized ones. Can you walk us through how we should think about the mix implications of that for constant margins over time? Then just as a follow-up, are vitamins and supplements considered attribute-driven or more commoditized?

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: You’ve asked a lot of questions there. There’s a lot of good ones as well. Let me just start off with vitamins and supplements is such an important category for us ’cause we’ve got great people who can give you great advice. I’d invite any of you to go and ask our people in the stores about how they can advise you on that. It’s less commoditized because of that. You maybe talk about the other stuff.

Edward Kelly, Analyst, Wells Fargo0: Yeah. I mean, I think overall, you know, the core of what we do is stay differentiated and focused on core attributes. That’s what we’ll always do and focus on. If things do start to become more commoditized, that’s when we then pivot and find different brands, different offerings to stay differentiated. From a margin profile standpoint, the margin mix of our business is pretty consistent. There’s not a massive gap between category or attribute that would have a real meaningful impact, Jacob, on our mix with those shifts. Small things here or there, but nothing’s consequential that you would see significantly flow through.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: We’re unusual for a grocery store, if that’s what we’re described as. We’re unusual in the sense that our margins are pretty consistent across the different categories. We don’t have really low margin, high volume branded goods, so the mix is more consistent. That makes one of the uniquenesses of our business is that margin mix profile.

Jacob Aiken-Phillips, Analyst, Melius Research: Great. Thank you.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks.

Edward Kelly, Analyst, Wells Fargo1: Thank you. Our next question comes from the line of John Heinbockel from Guggenheim. Your line is open.

John Heinbockel, Analyst, Guggenheim: Hey, guys. Sort of an all-encompassing question here, I think last quarter we talked about emerging health enthusiasts as a cohort. How important are they, right, to the business, to the growth? How are they behaving, right? What are they reacting best to in terms of your desire to, you know, help them out affordability-wise?

Edward Kelly, Analyst, Wells Fargo0: Yeah. Hey, John, it’s Nick. I think let me start with, you know, we still feel really strongly about the overall market, right? We’ve talked about our $200 billion health enthusiast market. Whether you’re new in this space or been there, I think that provides a lot of opportunity for growth for us, overall. From an emerging standpoint, I think, you know, we’ve been pretty happy in the past. We’ve seen good acquisition from, you know, younger or call it newer cohorts if that’s what you speak to. You know, we’re seeing things like protein. One of the things we’re seeing is non-alc is a big driver in that space.

We leaned into non-alc early about three years ago, and that continues to drive and grow our business, a lot of the supplement space. You know, the good news is because of the emerging brands we have and how we work with them on social, I think we’re well-positioned to capture that customer. Between that customer and the existing health enthusiasts, I think the market’s in a really good place for us.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Just building on what Nick said earlier on the marketing, how we can get more sharp at communicating with these people as they come into that space. If the market today is 280, whatever we think, it’s going to be bigger in the future. Our challenge is how we can really hone our message around that particular group of customers as they come into this space.

John Heinbockel, Analyst, Guggenheim: Thank you.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks, John.

Edward Kelly, Analyst, Wells Fargo1: Thank you. With that, this concludes the question and answer session. I would now like to turn it back over to Jack Sinclair, CEO, for closing remarks.

Jack Sinclair, Chief Executive Officer, Sprouts Farmers Market: Thanks, everyone, for your attention and your interest in our company. We’re excited about the future going forward and look forward to updating you over the next few quarters. Thanks ever so much and take care.

Edward Kelly, Analyst, Wells Fargo1: Thank you for your participation in today’s conference. This does conclude the program. You may now disconnect. Everyone, have a great day.