Sturm, Ruger & Company Q4 2025 Earnings Call - Product-Led Resilience and Capacity Push Offset by One-Time Charges and Ramp Costs

Miriam, Conference Operator, Sturm, Ruger & Company: Good afternoon. My name is Miriam, and I will be your conference operator today. At this time, I would like to welcome everyone to Sturm, Ruger & Company’s fourth quarter and year-end 2025 earnings conference call. After the speaker’s remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star 1 on your telephone keypad. If you would like to withdraw your question, press star 1 again. Thank you. I will now hand the conference over to Todd Seifert, President and Chief Executive Officer. Mr. Seifert, please go ahead.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Good afternoon, welcome to Sturm, Ruger & Company’s fourth quarter and year-end 2025 earnings conference call. I’m Todd Seifert, President and Chief Executive Officer. Before we get started, I would like to turn it over to Sarah Colbert, our General Counsel, for the caution on forward-looking statements.

Sarah Colbert, General Counsel, Sturm, Ruger & Company: I would like to remind everyone that some of the statements we make today will be forward-looking in nature. These statements reflect our current expectations, but actual results could differ materially due to a number of uncertainties and risks. You can find more information about these factors in our most recent Form 10-K and other filings with the SEC. We do not undertake any obligation to update these forward-looking statements.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Thank you, Sarah. As we close out 2025, it is important to recognize the environment we’ve been operating in. Overall, it was a difficult year for the firearms industry and for consumer durables more broadly. Inflationary pressures, discretionary spending constraints, and a normalization of demand following several historically elevated years have all created headwinds throughout the market. At the same time, 2025 was a year of significant change at Ruger. Exactly 1 year ago, I started as CEO. Since then, I’ve been working with the leadership team to prepare the company for the future. These efforts included a top-to-bottom review of the business, strengthening of our product pipeline, capacity expansion in Hebron, Kentucky, increased CapEx commitments, and inventory rationalization and product repositioning. I’m proud of how our team has finished the year.

Industry-wide data confirms that 2025 was a challenging year for our sector, yet the estimated sell-through of our products through distribution increased 4.5% from 2024, despite a 4.1% decrease in adjusted NICS during the same period. Against that backdrop, we also delivered top-line growth versus 2024, introduced meaningful innovation, and closed the year with strong underlying demand. We believe this speaks directly to the resilience of our business model and the competitive differentiation the Ruger brand provides. With that, I’ll turn the call over to Tom Dineen, our Chief Financial Officer, to walk through our financial results for the year. Tom.

Tom Dineen, Chief Financial Officer, Sturm, Ruger & Company: Thanks, Todd. Net sales for the quarter increased 3.6% to $151 million, compared with $146 million in the prior year period. Diluted earnings were $0.21 per share, compared to $0.62 per share in the corresponding period of 2024. For the full year of 2025, net sales increased 1.9% to $546 million, compared with $536 million in the full year of 2024. The company reported a net loss of $0.27 per share, compared to diluted earnings of $1.77 per share in the prior year. On an adjusted basis, excluding the impact of expenses related to shareholder rights issues and the transition of senior leadership, diluted earnings for the fourth quarter of 2025 were $0.26 per share.

In addition to the aforementioned fourth quarter expenses, in the second quarter of 2025, the company rationalized and price repositioned several product lines, reduced the number of models offered, and implemented an organizational realignment which adversely impacted the results of operations for 2025. On an adjusted basis, excluding the impact of these non-recurring expenses, diluted earnings for 2025 were $0.84 per share. On an adjusted basis, excluding the reduction in force expense of $1.5 million and expenses related to the Chief Executive Officer search and transition, diluted earnings for 2024 were $1.86 per share. On December 31st, 2025, our cash and short-term investments totaled $93 million. Our short-term investments are invested in United States Treasury bills and in a money market fund that invests exclusively in United States Treasury instruments which mature within one year.

Our current ratio is 3.9 to 1, and we have no debt. In the fourth quarter, we generated $16 million of cash from operations. For the full year, we generated $54 million. In 2025, capital expenditures totaled $31 million, including $15 million for the Anderson acquisition in Hebron, Kentucky. In 2025, we returned $36 million to our shareholders through the payment of $10 million of quarterly dividends. $26 million through the repurchase of 733,000 shares of our common stock at an average price of $35.60 per share. The company announced that its board of directors declared a dividend of $0.08 per share for the fourth quarter for shareholders of record as of March 16th, 2026, payable on March 31st, 2026. This dividend equates to 40% of net income.

Now back to you, Todd.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Thanks, Tom. Overall, 2025 was an encouraging year for Ruger, especially in a challenging environment and with tremendous change across the organization. Our top-line growth was due to our product innovation. During the fourth quarter alone, we launched 65 new models, including three entirely new platforms: the Glenfield by Ruger rifle, the Red Label III shotgun, and the Harrier rifle. In addition, we continued to expand the American Rifle Gen Two family and the RXM lineup. These were not simply line extensions. They represent deliberate investments in category leadership and brand expansion. The response from consumers and retailers has been strong, and this level of product activity reflects our ability to outperform the broader market at a time when overall industry demand declined. The strength of our product roadmaps carried us through 2025. Product momentum alone will not create sustainable value.

That is what our 2026 plan is designed to accomplish. First, in what we expect to remain a flat-to-down industry environment, sustaining top-line performance and protecting market share remains a priority. In a contracting market, share matters, and we like our competitive position. We are not managing for short-term volatility. We are managing for growth. Second, we are focused on expanding operating margins through disciplined cost alignment and structural efficiency, one that reflects the business we are building. This is about sustainable profitability, not temporary expense reductions. Third, innovation remains central to our strategy. In addition to innovation in our current product lineup, we plan to launch multiple new firearm platforms designed to strengthen our category leadership and expand our relevance with both core and emerging consumers. These innovations and expansions are not incremental. They represent meaningful steps forward in product performance and market positioning.

At the same time, we are expanding our accessory ecosystem across top platforms. Accessories drive higher margins, deepen customer engagement, and enhance overall value for the consumer. This is a natural extension of our brand and an important lever for profitable expansion. We expect to refresh our accessories offering throughout this year, setting us up for growth in the future. Operationally, we are increasing production capacity and allocating capital to proven product lines where demand is strong. Taken together, these priorities reinforce our commitment to profitable expansion, disciplined capital allocation, and agile responsiveness, the pillars of our Ruger 2030 strategy. With the plan we have in place and the executional discipline we’ve exhibited across the organization, I am confident in our position and our trajectory.

Before we move to questions, I wanted to highlight that last week, Ruger welcomed 3 new members to the board of directors that bring deep operational, manufacturing, capital allocation, and governance expertise, all capabilities that are directly aligned with the priorities we’ve outlined today. As of our annual meeting, the board will comprise 9 directors, 8 of whom are independent and 5 of whom have joined within the past year. This refresh was a result of a several-year process focused on strengthening the board with senior executive leadership experience in comparable businesses and adding complementary perspectives to support oversight of our long-term strategy to maximize shareholder value. We execute our 2026 plan and continue advancing Ruger 2030, it is critical that our board continues to have the experience necessary to oversee operational excellence, disciplined capital allocation, and long-term profitable growth.

Throughout this process, the board engaged directly with a broad cross-section of shareholders, including our largest shareholders. With that said, we are aware of Beretta Holding’s recent proxy proposal regarding board composition at Ruger. Beretta is a significant shareholder, and we respect that shareholders have the right to express their views and participate in our governance process. At the same time, the board has a fiduciary duty to act in the best interest of all shareholders and to ensure that governance decisions support the long-term performance, stability, and independence of a company. We remain confident that our current board composition reflects the right mix of independence, expertise, and strategic alignment to oversee the execution of our plan. In closing, our brand remains strong.

Our top-line performance continues to reflect our competitive strength. We have a clear plan to continue to improve our profitability and secure our success through our 2026 plan. Thank you for your time and your continued support of Ruger. Operator, can we please have the first question?

Miriam, Conference Operator, Sturm, Ruger & Company: We will now begin the question-and-answer session. If you would like to ask a question, simply press star one on your telephone keypad. If you are muted locally, please remember to unmute your device. One moment while we compile the Q&A roster. Your first question comes from Mark Smith of Lake Street. Your line is open. Please go ahead.

Tom Dineen, Chief Financial Officer, Sturm, Ruger & Company: Hi, guys. I wanted to ask a little bit at first here just about kind of your success on sell-through versus mix checks during the year. You know, can you just walk through kind of how much new products had to do with driving that and other things that kind of drove positive sales results?

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Hey, Mark. Yes, absolutely. Listen, I think our Q4, as we track new products as a percent of our sales, which we define as introduced the last 2 years, we came in at 35%. I would tell you absolutely that our focus on new product and new product placement is resonating with our customers and not only our distributors, but the sell-through at retail. We’re very bullish about how we ended the year in terms of those introductions, and we’re seeing good demand as we start the year here in 2026.

Mark Smith, Analyst, Lake Street: Okay. I want to walk through just gross profit margin here. You know, came up kind of sequentially over the last couple of quarters. Just thoughts on kind of where you’re seeing pressure in gross profit margin and things that can be done to kind of try to drive that higher.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: I think, you know, Mark, obviously we continue to look at the footprint, our operations, and the product lines. You know, we’re gonna continue to invest in the lines where we have demand in excess of capacity, and that’s what we’re doing. At the same time, where we see some legacy lines coming down and demand waning, making sure that we have that transition appropriate, and we’re taking those headcounts and aligning them with where we have demand going forward. That’s gonna continue through 2026, making sure that we’re aligning those resources with the lines that have the most opportunity and the most demand at the retail sector. You’re gonna see us continue to focus on the margin side of the business throughout 2026.

The other part of this, Mark, as you know, when you have new product introductions, new product introductions typically mean you’re able to sell at a higher price. The combination of the focus on the business and the costs as well as continued introductions with pricing, those are the two things that we’re focused on for 2026.

Mark Smith, Analyst, Lake Street: Okay. Is there anything within Hebron that can help kind of drive that margin higher?

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Absolutely. I’m glad you asked that, Mark. We’re actually sitting here in Hebron today, management team, focused on what we’ve been doing here. We started shipping products out of Hebron the last week of the year. They’ve been very well-received in the market, and we’re actually in the process of what we came into the year with in terms of what we thought our plan was for production and sales for the year. We’ve already increased that based on the response. We’re in the process of increasing both headcount and output here as we speak in Hebron and look forward to this being a very important part of the business as we move forward.

Mark Smith, Analyst, Lake Street: Perfect. Then the last one from me is fairly broad, but I’m just curious if you can give us your thoughts around kind of consumer demand trends here, early on in 2026. What you’re seeing and how you feel like your products maybe match up with the demand.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: We’re seeing good results. I would tell you that the information that we get from some of our partners shows that we’re having a great start to the year relative to last year. I think a lot of this, as you know, has to do with the new product introductions. We introduced more than 65 over the past few months. They’re resonating with both our distributors and our retailers, but most importantly, they’re resonating with the consumer, and that’s our focus. We’re very excited about the start to the year and look forward to, again, really focusing on investments where we have demand in excess of our capacity.

Mark Smith, Analyst, Lake Street: Excellent. Thank you.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Thank you.

Miriam, Conference Operator, Sturm, Ruger & Company: Your next question comes from the line of Thomas Forte of Maxim Group. Your line is open. Please go ahead.

Thomas Forte, Analyst, Maxim Group: Great. Thanks for taking my questions. I have 3 questions. I’ll go 1 at a time. On the accessories efforts, is it all selling to existing customers, or to what extent, if at all, does it expand your customer base?

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Hey, Thomas. Twofold. It’s a combination. We’re looking at around our major product platforms on the firearms, what are the accessories that make sense for us to be doing ourselves? We’re focusing on that, and that will go through our traditional two-step distribution. What’s a little bit different is we’re actually working with our distributor partners to have a more in-depth conversation with their retail partners to ensure we understand what the opportunities are, what that mix of product looks like that resonates with that consumer at that retailer. We expect to see an increase in doors where Ruger accessories are sold in the coming months.

Thomas Forte, Analyst, Maxim Group: Excellent. For my second question, can you talk about your efforts to rightsize the business, in particular also your ability to ramp production in the event of future increases in demand?

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Yes. We continually are monitoring our facilities, and again, back to our the sum of the work we’ve done the last year on product rationalization, looking at where we have capacity, and where we do not have capacity and aligning those two things together. For instance, we think about some of our major product lines like the Gen Two rifle, like Marlin, like 10/22, like RXM, where we’re seeing increased demand. We’re focusing on both, is it an equipment capacity investment or is it headcount? I will tell you it’s a combination of both. Where we can, we’re adding shifts to increase output, and in some cases, Thomas, we’re adding some capacity through CapEx investments to increase output.

We’re looking at both of those across all four of our gun facilities and making sure that we have the right alignment of those resources at each facility.

Thomas Forte, Analyst, Maxim Group: Wonderful. Last question, thanks for taking my questions. Can you provide your current thoughts on capital allocation, including investing in the business, paying dividends, buying back shares, and strategic M&A?

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Yes. We, we have a very thoughtful capital allocation policy. Because of our balance sheet and our cash situation, number one, we’re gonna look at where we can invest in the business on a day-to-day basis to increase output. That’s first and foremost. Secondly, you know, in this market, we’re gonna be very thoughtful on M&A. We’re gonna be very strategic and very opportunistic, much like the Anderson acquisition. Those things happen all on their own, and so we’re being very thoughtful about what we’re looking at and what we’re seeing. We’re gonna be very, very careful about what we do in terms of M&A and be opportunistic. In terms of share buyback, that comes down to, you know, a conversation of what’s the best use of cash.

I will tell you right now, given our product roadmap, Thomas, I would say the best use of cash is to continue to invest in our new products because they’re resonating with the consumer.

Thomas Forte, Analyst, Maxim Group: Great. Thanks for taking my questions.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Thank you.

Miriam, Conference Operator, Sturm, Ruger & Company: Your final question comes from the line of Rommel Dionisio of Aegis Capital. Your line is open. Please go ahead.

Rommel Dionisio, Analyst, Aegis Capital: Thanks very much. Todd, in response to another question, you talked about new product launches having a higher margin. You know, I definitely understand over the long term that would very much be true. You know, just looking at your new product launches, though, you know, we see this 10/22, this new line of 10/22 rifles and obviously, exciting new line. I would imagine that would be a somewhat lower margin given the value price. How should we think about product mix going into 2026 as perhaps being a negative? I realize the products, you know, like the American Gen Two Scout and so forth that are higher priced. Yeah, how should we think about product mix perhaps being a negative or a positive in 2026? Thank you.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Sure. Thanks, Rommel. Think about it 2 different ways. When we have a new line and we introduce that line like the 10/22 revamp that we did, what you’ll see initially is as we get those products into production and we get to full rate, we tend to have lower margins to start, and we increase those margins over time, and that’s happened for years here at Ruger. We have some of that in the refresh of 10/22, but more importantly, things like Gen Two and Marlin, where we did take price this year, we continue to see strong demand as well as we were able to take some pricing actions on those major lines in 2026. It’ll be a combination.

There’s some short-term ramp-up costs, but more importantly, the longer term on our, on our lines with the most demand, we were able to see some nice pricing that was passed through this year.

Rommel Dionisio, Analyst, Aegis Capital: Okay. While we have you, Todd, can you share some anecdotal feedback from SHOT Show and, you know, the early part of the year with regards to the new products? Thanks.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Yeah, absolutely. SHOT Show was fantastic. We were able to have the products there, not only show them, but shipping them. What we try to do is, you know, Rommel, is to make sure that when we launch a product, we actually have inventory not only at Ruger but at our distributors so that we can immediately get into the retail channel. The feedback was very good. Most of what we heard is, in terms of the amount of new products that we had, Ruger, most of our customers felt we had the broadest selection of new products and the most depth of new products.

You know, even into last week, Rommel, I was over in Europe at the Enforce Tac Show, which is a law enforcement and military show, as well as the IWA Show, which is the international version of SHOT Show. I think the consistent message was we continue to innovate, which then brings share gain, if you will, in those major product categories. Our customers overseas, again, just want us to ensure that they can get more product allocated to them, because they’re seeing the sell-through internationally as well. Not just both here what we do in the U.S., but the feedback is very strong across the globe with our international distributors. We’re very happy about where we sit coming into the year and with what we have already introduced and what’s coming.

Rommel Dionisio, Analyst, Aegis Capital: Great. That’s very helpful. Thank you very much.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Thanks, Rommel.

Miriam, Conference Operator, Sturm, Ruger & Company: There are no further questions at this time. Mr. Seyfert, I turn the call back over to you.

Todd Seifert, President and Chief Executive Officer, Sturm, Ruger & Company: Well, thank you all again for joining us today and for your continued support and confidence in Sturm, Ruger & Company. We look forward to talking to all of you again next quarter.

Miriam, Conference Operator, Sturm, Ruger & Company: This concludes today’s call. You may now disconnect.