Jones Soda Co. Q1 2026 Earnings Call - Fallout Collabs Drive 194% Revenue Surge to $12.4M, First GAAP Profitability Achieved
Summary
Jones Soda delivered a staggering 194% year-over-year revenue jump to $12.4 million in Q1 2026, powered by an unexpected win with the Fallout franchise in club stores and a disciplined push into mainstream retail. The company crossed a critical threshold by posting its first GAAP net income since the new management team took over, marking a structural shift from a struggling legacy brand to a scalable, partnership-driven business. Management validated that the collaboration model is repeatable, not a one-off promotional event, and is using that momentum to secure broader distribution with Walmart and Circle K.
Behind the headline numbers, the balance sheet is being fortified with a $2.5 million private placement priced at a premium and expanded credit facilities, while the core soda business benefits from centralized logistics and inventory discipline. The adult beverage segment (HD9) is being managed down as regulatory headwinds loom, and management is betting on new product launches like Jones Zero and the Crayola collaboration to sustain growth. The takeaway is clear: Jones Soda has found a working engine for profitable growth, but execution risk remains high as they scale partnerships and navigate a shifting regulatory landscape.
Key Takeaways
- Revenue surged 194% year-over-year to $12.4 million in Q1 2026, significantly beating management guidance and driven primarily by Fallout branded products in the club channel.
- The company achieved its first GAAP net income profitability since the new leadership team took over, posting $115,000 in net income compared to an $852,000 loss in the prior year period.
- Adjusted EBITDA turned positive at $0.6 million, marking the second consecutive quarter of profitability and validating the operational improvements implemented over the past year.
- The Fallout collaboration platform is being validated as a repeatable commercialization engine, with strong sell-through in club stores and retailer interest expanding into broader programs.
- Jones Soda expanded its retail footprint with a new 4-pack rollout into 650 high-volume Walmart locations, featuring Root Beer, Cream Soda, and Berry Lemonade flavors.
- A partnership with Folds of Honor was integrated into the Walmart 4-pack launch, supporting military and first responder scholarships while reinforcing the brand's community-driven identity.
- HD9 sales declined sharply from $0.9 million to $0.2 million due to impending regulatory restrictions on hemp-derived products, with management confirming no material HD9 revenue is expected for full-year 2026.
- Gross margin contracted slightly to 31.3% from 32.9% in the prior year, primarily due to the lower-margin shift away from HD9 products, but management expects margin expansion later in 2026 as volumes increase and supplier pricing improves.
- SG&A expenses grew 53% year-over-year but declined as a percentage of revenue to 16.4% from 26.3%, demonstrating improved operating leverage and disciplined cost management.
- Management confirmed a $2.5 million private placement priced at $0.33 per share, which is at a premium to the current market price, with full commitments received and participation from both the CEO and CFO.
- The company reconfirmed full-year 2026 revenue growth expectations of over 60% compared to 2025, citing organic product innovations and additional partnerships as potential upside catalysts.
- Jones Zero, a new product offering, is scheduled for a summer launch in a specific channel with existing commitments, aimed at recapturing former consumers and serving as a growth catalyst.
- A new Fallout variety pack featuring Nuka-Cola Victory, Nuka Cherry, and Nuka Orange is launching in Canada and will expand to U.S. club stores in the coming weeks, continuing the successful branded collaboration strategy.
Full Transcript
David, Moderator/Operator, Jones Soda Co.: Good afternoon, everyone. Thank you for participating in today’s conference call to discuss Jones Soda’s financial results for the 1st quarter ended March 31st, 2026. Before we begin, let me remind everyone of the company’s Safe Harbor disclaimer. Certain portions of our comments today will concern future expectations, plans, and prospects of the company that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements containing verbs such as aims, anticipates, estimates, expects, believes, intends, plans, predicts, will, may, continue, projects or targets, and negatives of these words and similar words or expressions. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated by the forward-looking statements.
Factors that could affect our actual results include, among others, those that are discussed under the heading Risk Factors in our most recently filed reports with the SEC, including our annual report on Form 10-K, our quarterly reports on Form 10-Q, and our current reports on Form 8-K. In addition, this call includes discussions of certain non-GAAP financial measures, including Adjusted EBITDA. The most directly comparable GAAP measures and reconciliations for non-GAAP measures are available in the earnings release and other documents posted on the company’s website under Investor Relations. Telephone replay will be available after the call through May 14, 2026, and a webcast replay of today’s webinar will also be available for one year via the link provided in today’s press release, as well as on the company’s website. Now, I would like to turn the call over to Jones Soda CEO, Scott Harvey.
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Thank you, David. Good afternoon, and thank you for joining our first quarter 2026 earnings call. The momentum we established exiting 2025 continued into the first quarter as we delivered first quarter revenue of $12.4 million, up 194% and exceeding our guidance, and achieved net income profitability on a GAAP basis. This marks at a meaningful inflection point for Jones Soda and reflects the strength of the operational and strategic foundation that we have built over the past year. Our first quarter’s performance was primarily driven by the continued success of our partnership and branded collaboration platform, along with strong execution within the club channel. Consumer demand for the Fallout branded offerings significantly exceeded expectations and reinforced the power of combining culturally relevant partnerships with broad retail distribution.
Since launching the Vault-Tec packs into club stores across North America, we’ve seen a strong sell-through and continued retailer in interest in future branded collaborations and expanded programs. Beyond Fallout, our broader partnership and branded collaboration platform continues to create meaningful awareness and engagements for the Jones brand. Through collaborations including Fallout, Crayola, Folds of Honor, we’re able to connect with consumers across multiple demographics, occasions, and retail channels while generating incremental sales opportunities and strengthening retailer relationships. Importantly, we believe the performance we are seeing validates that this is not a one-time promotional event, but rather a repeatable commercialization platform capable of driving future retailer programs, consumer engagement, and incremental growth opportunities. The continued expansion with key retail partners reflects increasing confidence in Jones platform and in our ability to execute at a larger scale.
Operationally, the improvements we implemented throughout 2025 continue to benefit the business during the quarter. Our centralized logistics model, enhanced forecasting capabilities, and disciplined inventory management enable us to support significantly higher sales volume while maintaining operational efficiencies. At the same time, we continue to leverage our existing infrastructure more effectively, which contributed to improved operating leverage and profitability. Within our core soda business, we continue to expand distribution and deepen relationships with key retail partners. Subsequent to the quarter end, we significantly expanded our retail program with the introduction of new Jones Soda 4-packs in 650 top volume Walmart locations across the U.S. Building our existing presence with the retailer, these convenience multi-packs feature 3 established Jones Soda flavors, Root Beer, Cream Soda, and Berry Lemonade, and substantially increase the accessibility and visibility of the Jones brand with mainstream consumers.
In conjunction with this rollout, we also expanded our partnerships with Folds of Honor as part of the nationwide America 250 celebration. Beginning this month, the Walmart 4-packs began featuring special Folds of Honor packaging, while individual bottles inside the pack showcase photographs of military service members and first responders, continuing the Jones’ longstanding tradition of highlighting real people on our labels. As part of this initiative, Jones Soda will fund educational scholarships for Folds of Honor recipients. We believe programs like this not only strengthen our relationship with key retail partners, but also reinforce the authenticity of the community-driven identity that has always been differentiated the Jones brand. Within our modern soda category, Jones continues to expand consumer awareness and retail presence as demand for functional better for you beverages remain strong.
While the category remains highly competitive, we are continuing to optimize our retail activation strategy with increased focus on improving velocities, refining retail placement, and driving stronger account productivity. We remain encouraged by consumer response and believe category continues to represent a meaningful long-term opportunity for the company. Within adult beverage, HD9 sales declined during the quarter as we continue to navigate regulatory uncertainty surrounding the hemp-derived products. While we expect the category to remain challenged near term, we have adjusted our expectations accordingly and continue to manage the business prudently while supporting key distribution relationships. At the same time, we continue to evaluate longer-term adult beverage opportunities that align with evolving consumer preferences and regulatory frameworks while leveraging relationships, infrastructure, and category expertise we have already established within the space.
Looking ahead, we remain highly encouraged by the momentum in the business and continue to expect strong reg-revenue growth for the full year 2026, even though quarterly performance may fluctuate based on timing of customer orders and promotional activities. Our focus remains on scaling the areas of the business where we see the greatest opportunity to generate sustainable profit growth. With that as a background, I’ll turn the call over to Brian, our CFO, to review our first quarter financial results in more details. Brian? One moment. Brian has disconnected. Standby. Ladies and gentlemen, please stand by as we reconnect our speaker. Ladies and gentlemen, thank you for standing by. Joining Brian Meadows.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: Thank you, Scott. Good afternoon, everyone. Sorry about that. Technical difficulties. Talking about the Q1 results. For the quarter ended March 31st, 2026, revenue increased by approximately $8.2 million or 194% to approximately $12.4 million, compared to approximately $4.2 million for the quarter ended March 31, 2025. The increase in sales revenue is primarily the result of Fallout branded products sold through our club channel. HD9 sales declined during the same period from $0.9 million to $0.2 million in 2026. HD9 sales decline was expected as per our previous disclosure that regulations that will come in effect in November of this year prohibit the sale of HD9 products containing in excess of 1 milligram of THC. Our net revenue guidance for 2026 does not contain any material expectation from HD9 revenues.
For the quarter ended March 31st, 2026, trade spend and promotional allowances, which reduces the amount of revenue from the sales of our products, totaled $1.4 million, an increase of $0.6 million or 97% compared to $0.7 million for the quarter ending March 31st, 2025. This is primarily driven by an increase in sales. While total trade spend increased, the percentage of gross revenue declined from 13.5% to 9.5% in the first quarter of 2026. For the quarter ended March 31, 2026, gross profit increased by approximately $2.5 million or 179% to approximately $3.9 million, compared to approximately $1.3 million for the prior quarter. This is a result of higher sales revenue in the current quarter.
For the quarter ended March 31, 2026, gross margin decreased slightly to 31.3% versus 32.9% in the quarter ended 2025. The 1.6 percentage point decrease in gross profit was primarily driven by a decline in sales revenue from our HD9 products, which generally has had higher margins than our other products. We do believe there are additional opportunities to reduce our product COGS in 2026 based on our increased volumes. Scott and I have held discussions with all our major suppliers to work on better pricing given our significantly higher volumes in 2026. We continue to make progress in this area and do expect to see increased gross profit margins later in 2026. We also see further opportunities to reduce warehousing costs in 2026.
We’ve worked with our ops team to identify opportunities to reduce ongoing monthly storage charges. We expect to see those reductions starting in the second quarter. We have instilled a real discipline in inventory management since we joined Jones. This includes weekly purchase order reviews to ensure no over-ordering or, in some cases, under-ordering of product. We have monthly inventory reviews to identify early any slow-moving goods so we can take actions before they expire. Additionally, we have real pricing discipline where P&L reviews are done on any new products and promotional campaigns to ensure we are generating sufficient margins. In some cases, the market pricing dictates what we need to sell for, and then we attack the product cost holistically from bottles, cans, to packaging, to co-man fees.
The one area of challenge that I will highlight is with freight expenses. We do expect higher freight surcharges in the latter part of 2026 due to the negative impact of higher oil prices compared to last year. Turning to SG&A, it increased in the first quarter by $1.2 million or 53% compared to the first quarter of last year. This increase is primarily attributed to higher broker and royalty payments related to the higher sales. As a percentage of revenue, however, SG&A decreased to 16.4% compared to 26.3% in the prior year. This is solid progress on improving this KPI to a level Scott and I are targeting. We continue to look for clear return on investments from our sales, selling and marketing expenses to drive profitable sales.
Moving to net income, we’re pleased to say we’re talking about net income this quarter. Net income was positive. Improving by $1 million to $115,000, or $0.00 per share, from a net loss of $852,000 the prior year, which does include $240,000 of income from discontinued operations. This is a major milestone for Scott and I since we joined Jones in the first quarter of 2025. In terms of profitability, we also report Adjusted EBITDA, a non-GAAP measure that we believe provides a better view into the ongoing performance of the business and cash generation or loss from continuing operations.
For the quarter ended March 31st, 2026, Adjusted EBITDA was $0.6 million compared to an Adjusted EBITDA loss in the prior period of $1.1 million, or an improvement of $1.6 million. This also marks the second sequential quarter of positive Adjusted EBITDA. As I previously stated, our break-even Adjusted EBITDA level is based on $10 million of net sales per quarter. Turning to the balance sheet. We entered 2026 from a significantly stronger financial position. As of March 31, 2026, we had cash and cash equivalents of $4.4 million, up from $3.6 million at year-end 2025. Subsequent to quarter end, we announced a $2.5 million private placement priced at $0.33 per share.
I’m pleased to update everybody today that we have had tremendous interest in this private placement. As of today, we have firm commitments for the $2.5 million on offer. I would note that this is priced at a premium to market close today. Additionally, there is interest over and above the $2.5 million. We expect this private placement will be completed by the end of May as we complete the paperwork. We’ll announce the final closing amounts at that time. Also of note, Scott and I will both be participating in this private placement. These funds further enhance our liquidity and financial flexibility. Combined with our expanded $10 million credit facilities with Two Shores Capital, we believe we are well-positioned to support anticipated growth throughout 2026 and invest in key strategic growth and operational initiatives.
Jones also plans to focus on an up-list during the second quarter. A portion of the funds will support our up-list project. Turning to our guidance for full year 2026, the following forward-looking statements reflect the company’s expectations as of March 14, 2026. They are subject to substantial uncertainty and may be materially affected by many factors, many of which are outside the company’s control. Today, we reconfirm that we expect the growth rate on our 2025 full year revenues to exceed 60% for fiscal 2026. What we’d like to add a little more color to that is, yes, there is potential upsides from that number. There are a number of organic product innovations we are looking at, other partnerships that could land in 2026 and help us improve beating that 60%.
With that, I will turn it back to Scott.
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Thank you, Brian. As we move through the remainder of 2026, we’re encouraged by the momentum we continue to see across the business and expanding reach of Jones brand throughout North America. Importantly, the performance we delivered during the quarter further validates that the changes implemented across the business are translating into scalable and profitable growth. The continued success of our partnership and brand and collaboration platforms, combined with expanding retailer support, reinforces our confidence in the scalability of the Jones platform and our ability to execute repeatable growth initiatives. During the quarter and subsequent to the quarter end, we significantly increased our retail footprint through several important distribution gains. This includes the expansion of Jones Soda into more than 700 additional Circle K stores across Canada, bringing our total distribution within the chain to approximately 1,750 locations nationally.
We also expanded a rotational presence within our club channel business following the strong performance of our brand and collaboration promotional programs. Additionally, we recently expanded Walmart partnership with the introduction of the Jones Soda four-pack into an additional 650 high-volume locations across the United States, further increasing accessibility and visibility of the brand with mainstream consumers heading into an important summer selling season. We believe these retail programs position Jones to reach a significantly broader consumer audience while improving the long-term visibility and accessibility of the brand. As we lead into Memorial Day, we are especially proud to launch our Folds of Honor program at Walmart and other national retailers. This initiative reflects the authentic and community-driven values that have long differentiated Jones Soda while supporting scholarship funding for military and first responder families.
We believe programs like this continue to strengthen both consumer engagement and retail partnerships while reinforcing the unique identity of the Jones brand. While core soda continues to lead our growth, we also see substantial runway ahead with both modern adult beverage as we continue to refine execution, strengthening market position, and advancing initiatives designed to support longer-term contribution of both channels. We believe Jones Soda is increasingly well-positioned with a stronger commercial foundation, expanding our distribution network, and improving the infrastructure and growing pipeline of innovation as we continue building out the business throughout 2026. Most importantly, I want to thank the entire Jones team, as I refer to our village, for continued focus, adaptability, and execution.
The progress we’re seeing across the business is a direct result of their commitment and hard work as we continue building the next chapter of Jones Soda during our thirtieth anniversary year. With that, we’ll wrap up the call and addressing some of the questions submitted live by shareholders through our webcast chat.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: Scott, I will offer up the first question here. It’s regarding Crayola. Will Crayola products ship onto retail shelves or be online only?
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Great question. Last year it was literally just an online piece. This year it will be available at both retail, and as well as online. We’re certainly looking forward to that and specifically the timing of the launch of those as well.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: Next question concerns Jones Zero. Can you provide an update on the Jones Zero product offering?
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Yeah, I’m super excited about this one. Something passionate, I’m super passionate about. I believe that it’s another catalyst for growth for Jones and you will be seeing Jones Zero rolling out this summer in a specific channel that we already have some commitments for. Super excited about it. I think it’s a launching point for us. The product is just It’s awesome. I think it’s another one of those opportunity for us to repatriate potential consumers that swayed away from us for a time. Like I said, product’s awesome. We’ll see it this summer, again, super excited about it.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: Our next question, which I think we are excited about. There is a picture online of a new Fallout variety pack in Costco Canada that includes Nuka-Cola Victory, Nuka Cherry and Nuka Orange. Can you provide more details about a distribution footprint for these?
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Yeah, another great question. Probably saw this online through Instagram and stuff about the news that, hey, it’s hitting the shelves up in Canada. It is through one of our club partnerships as well. It’s taking off pretty rapidly. In regards to where else will you see it? Well, you’ll start to see it in the U.S. here in the next several weeks. It will be throughout Canada as well as the U.S. as one of those rotations that we secured. Awesome product, great flavors, superb, you know, packaging. It’s got a nice little add-in inside the box. We’re super excited about that as we continue these, you know, collaborations and partnerships moving forward. Stay tuned.
I’m sure you’ll see more about it online through social media. Again, super excited about how it’s the initial response has been to people seeing it, where it’s being sold and the excitement that it’s being able to drive.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: Okay. Almost, linking it to what we saw with the Vault-Tec packs.
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Yeah.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: social media response we’re seeing.
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Yeah, absolutely. Absolutely.
Brian Meadows, Chief Financial Officer (CFO), Jones Soda Co.: Those are the questions in the queue that we have at this time, Scott.
Scott Harvey, Chief Executive Officer (CEO), Jones Soda Co.: Great. Thanks, Brian. We’d like to thank everyone for taking the time to listen today. I’d welcome further questions, or we’d be happy to take one-on-one calls. If you could, please direct any inquiries to this email address, [email protected]. It’s Hayden, H-A-Y-D-E-N-I-R.com. I’d be happy to address them or have a call with y’all. Look forward to speaking with you all again when we report our second quarter results in August. David, back to you.
David, Moderator/Operator, Jones Soda Co.: Ladies and gentlemen, this concludes today’s teleconference. You may disconnect your lines at this time and thank you for your participation.