Tel Aviv, Israel, March 31st, 2026 - Playnance said it will extend its on-chain entertainment infrastructure to include global sports and esports content by integrating with SOFTSWISS Sportsbook, a provider of sportsbook and online casino technology.
Under the integration, Playnance will enable access to in excess of 2.5 million live sports and esports events each year through its partner platforms. The company said that these events span major professional leagues such as the NBA, the Premier League, and LaLiga, as well as global esports tournaments and a broad range of regional and niche sports fixtures worldwide.
The new capability is scheduled to go live next week on PlayW3 and will extend to additional platforms inside the Playnance ecosystem. Playnance said the user experience will permit gasless, on-chain interaction in real time across thousands of events every day. The company described the experience as fully integrated into a decentralized, non-custodial architecture that supports continuous, high-frequency engagement aligned with real-world sporting activity.
Playnance’s chief executive, Pini Peter, framed the expansion as part of a broader strategy to transition mainstream entertainment onto blockchain infrastructure. He said the company is broadening its on-chain offerings to include global sports and esports markets and highlighted the combination of large live audiences, real-time participation, and ownership features enabled by $GCOIN. Peter described the initiative as an effort to set new standards for large-scale digital entertainment and said the company intends to further build a decentralized foundation for the industry.
Consistent with Playnance’s existing staking framework, the sports rollout includes a dedicated sports staking program. Under that program, users will be able to lock $GCOIN into the sports ecosystem and earn protocol-based rewards tied to their on-chain activity, mirroring the staking mechanics the company has used in other categories.
Playnance positioned the expansion within a sizable addressable market, citing the combined sports and esports betting market at more than $150 billion. The company said bringing familiar, real-time experiences on-chain is intended to lower barriers for mainstream users and to accelerate the migration from Web2 to Web3 at scale.
Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS, said the integration demonstrates a new model for blockchain-based gaming infrastructure. He noted that leveraging Playnance’s blockchain enables real-time sports and esports experiences to be executed on-chain, combining high-frequency real-world data with decentralized execution. He added that the arrangement allows scaling transparency and performance in on-chain gaming.
The announcement follows metrics Playnance provided about its existing ecosystem. The company said it processes more than 2 million on-chain transactions every day, offers more than 10,000 social casino games, and hosts millions of AI-powered prediction markets. Playnance also reported early demand for its staking program, with over 1.4 billion $GCOIN staked shortly after launch.
With the sports and esports expansion, Playnance said it is entering a phase focused on broadening global adoption, increasing real-time participation, and expanding the practical use cases for $GCOIN across its on-chain entertainment properties.
About Playnance
Founded in 2020, Playnance is a Web3 infrastructure company that builds live, non-custodial, on-chain products intended to help mainstream Web2 users engage with blockchain environments. The company develops consumer-facing platforms based on shared wallet systems and high-volume on-chain execution, and it currently processes approximately 2 million transactions per day. Playnance’s stated focus is on reducing friction between user experience and blockchain infrastructure while preserving full on-chain transparency and a non-custodial architecture.
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