NEXST Innovations Technology L.L.C. (NEXST), based in Dubai, has announced a strategic alliance with KISS OF LIFE, the recipient of the 2025 Asia Artist Awards for “Best Musician Group.” As part of this partnership, KISS OF LIFE becomes the second official collaboration artist featured on NEXST’s virtual reality concert platform, NEXST VR LIVE.
NEXST VR LIVE leverages immersive VR technology integrated within the broader NEXST ecosystem, which is powered by the platform’s native $NXT token. This collaboration strengthens NEXST’s commitment to bringing expansive global fandoms into on-chain participation by incorporating digital ownership, decentralized accessibility, and richly interactive technology into entertainment.
Bridging Traditional Fans to Decentralized Web3 Experiences
NEXST represents an innovative fusion of artificial intelligence, virtual reality, and blockchain technology aimed at delivering an accessible transition for conventional Web2 audiences into Web3 environments. The platform specifically targets users without prior cryptocurrency expertise by engaging them through internationally renowned artists and immersive VR content, serving as an intuitive gateway into the decentralized media ecosystem.
The company’s journey began in July 2025 when it introduced Korean girl group UNIS as its inaugural collaboration artist, with related VR content currently in development. The newer alliance with KISS OF LIFE signals an evolutionary step for NEXST, emphasizing highly interactive entertainment experiences.
Central to NEXST’s model are Web3-native features such as digital asset ownership and cryptocurrency-enabled purchases of VR content. These features are integrated into a polished user experience designed to appeal to both new and seasoned participants in the decentralized economy.
Ultimately, NEXST offers immersive interactions complemented by Web3 value propositions: digital asset ownership, crypto-based transactions for VR experiences, all delivered within a user-friendly framework that eases fans into the Web3 space.
KISS OF LIFE: Catalyzing the Next Generation of VR Music Experiences
KISS OF LIFE is an internationally acclaimed K-POP group with a substantial global following of roughly 9 million across major social platforms. Renowned for their unique artistic style, high-energy performances, and significant youth cultural impact, the group has continued to bolster its international presence through recent milestones.
The group’s Japanese debut occurred in November 2025, accompanied by the release of a new album, followed by a fully sold-out tour in Japan during December. Each of these achievements contributes to cementing their influence on the global music stage.
Within the NEXST VR LIVE platform, KISS OF LIFE’s dynamic stagecraft and emotive performances will be integrated into immersive virtual environments. This approach transcends traditional passive concert viewing by inviting fans to inhabit a shared virtual space with the artists, fostering a revolutionary VR live experience that transforms digital music consumption.
Innovating Entertainment with AI, VR, and Web3
NEXST is driving a comprehensive transformation of entertainment by utilizing AI, VR, and Web3 technology to enhance the core elements of music delivery, live shows, and fan engagement. The company is actively pursuing additional partnerships with both global and K-POP artists as well as owners of premium intellectual property.
These collaborations aim to establish a new entertainment paradigm wherein fans discover new artists, connect directly with their idols, and co-create experiences within a scalable and sustainable ecosystem. NEXST’s ambition is to evolve this digital economy in tandem with the growth of its worldwide community.
For those interested in the platform’s token, $NXT, upcoming token generation events, or latest announcements, NEXST provides several official communication channels:
Website: https://www.nexst.io
X (Twitter): https://x.com/NEXST_AI
Discord: https://discord.gg/nexst
Medium: https://medium.com/@sns.nexst
Company and Artist Backgrounds
About NEXST
NEXST is an AI-powered entertainment infrastructure designed to convert fan interactions into verifiable on-chain value. By integrating established Web2 content models with virtual reality, artificial intelligence, gaming, and real-world asset ticketing, NEXST is constructing a novel unified digital economy that sustains ongoing fan engagement globally.
About KISS OF LIFE
KISS OF LIFE is a multinational girl group consisting of members Julie (JULIE), Natty (NATTY), Belle (BELLE), and Haneul (HANEUL). The group’s name reflects their mission to revitalize the music scene by delivering fresh sounds that inspire zest for life.
Since debuting in 2023, the group has captivated K-POP audiences worldwide through impressive choreography and original, creatively rich content. Their world tour commenced in Korea in October 2024 and covered North America, Europe, and Asia. The subsequent Japanese debut and sold-out tour in 2025 have further propelled their international stature.
Official KISS OF LIFE Channels:
X: https://x.com/KISSOFLIFE_S2
Instagram: https://www.instagram.com/kissoflife_s2
YouTube: https://www.youtube.com/@KISSOFLIFE_official
TikTok: https://www.tiktok.com/@kissoflife_official