April 9, 2026 - CoinW, a digital-asset trading platform established in 2017, has announced a global partnership with Croatian midfielder Luka Modrić, naming the Ballon d'Or winner its Global Brand Ambassador. The agreement positions Modrić as the face of initiatives intended to connect football supporters with the cryptocurrency ecosystem.
The collaboration is presented as a strategic fit between Modrić's public persona and CoinW's corporate narrative. Modrić's career is described in company materials as a testament to perseverance, technical refinement and sustained excellence, from overcoming early-career doubts to earning the Ballon d'Or and contributing to multiple UEFA Champions League victories with Real Madrid. CoinW frames those attributes - discipline, resilience and commitment - as complementary to the platform's own approach to product development and user protection.
Business fundamentals and continuity
CoinW highlights its operational development since its 2017 inception, noting a steady trajectory despite sector-wide turbulence. The company specifically references the major industry crisis of 2022, stating that it has maintained uninterrupted service through those cycles, supported by its infrastructure and risk management practices. CoinW further reports a global registered user base exceeding 20 million and no publicly reported major security breaches, as described in its internal records information.
As of October 2025, CoinW states the platform records daily trading volume exceeding $5 billion and ranks fourth globally in Coingecko's derivatives market. The platform also notes the expansion of independently operated product lines and ongoing refinement of its product architecture as part of a broader effort to serve multiple countries and regions.
Sports partnerships and the 2026 World Cup program
The announcement outlines immediate plans to tie the new ambassador role into fan-facing activities around international football. CoinW intends to produce thematic content and interactive programs aimed at global football audiences during the 2026 FIFA World Cup. The stated goal is to create a more approachable introduction to digital assets by integrating familiar sports elements into education and user engagement.
CoinW describes previous moves into sports marketing as a foundation for this work. Over the past year the firm has served as an official partner of La Liga and as the official Web3 partner of the East Asian Football Championship. The company says these relationships reflect a targeted strategy to reach international sports audiences and to develop narratives that extend blockchain use cases beyond core crypto communities.
Education and product accessibility
Central to CoinW's public framing of the partnership is an emphasis on onboarding and education. The platform has launched a Web3 educational initiative geared toward beginners that the company says provides essential knowledge about deposits, transactions and platform features. CoinW also highlights product features and incentivized activities it describes as lowering barriers to entry and building users' capabilities within a community setting.
Nassar Al Achkar, CoinW's Chief Strategy Officer, is quoted on the partnership: "Luka Modrić's dedication and resilience inspire us to stay true to our mission. We are committed to building a trusted platform that empowers users to confidently enter and explore the world of digital finance."
Brand and corporate responsibility
Beyond product and marketing initiatives, CoinW's corporate materials point to sponsorships of major sporting events as part of a broader global branding effort. The company also references philanthropic activity; materials state CoinW has supported public welfare efforts including donations to orphanages in Africa. The firm expresses an ongoing commitment to financial inclusion and to promoting broader adoption of blockchain technology and digital assets.
Practical details and contact information
The announcement directs users to CoinW's official website, its social account on X and a Telegram group for additional information. A public relations contact is listed as Evelyn, PR Manager at CoinW, with the email [email protected].
Legal and risk notice
This article includes the platform's disclosure that the content is for informational purposes and does not constitute investment advice or a recommendation. It reiterates that digital asset transactions carry high risks and that users are solely responsible for their own financial decisions. The participation of Luka Modrić as a brand ambassador is explicitly stated not to imply endorsement of any financial product or to guarantee outcomes. The company also notes that services may vary by jurisdiction and may not be available in all regions.
Observers and potential users should consider the stated limitations and the company-provided metrics when evaluating the partnership and related product offerings.