LODZ, Poland, April 2, 2026 - BTCC, which bills itself as the industry’s longest-running cryptocurrency exchange, announced on April 2 that it will serve as the Argentine Football Association's (AFA) regional partner for the Argentine National Team across the 2026 FIFA World Cup schedule.
The agreement pairs two organizations that, according to their respective statements, emphasize longevity and performance. The AFA is presented in the announcement as the governing body for football in Argentina and custodian of La Albiceleste’s recent successes. BTCC highlighted its own multi-cycle tenure within digital-asset markets and signaled the partnership as a step in its ongoing global expansion.
BTCC framed the collaboration as a meeting of shared values. Aaryn Ling, Head of Branding at BTCC, said: "We believe the strongest partnerships reflect shared identity and ambition. Our collaboration with the Argentine Football Association is exactly the kind of partnership that shapes our brand. As we approach our 15th anniversary, it marks an important milestone in our global growth."
Claudio Fabián Tapia, President of the Argentine Football Association, commented on the selection of BTCC as a partner: "When we looked at BTCC’s history in the industry, what stood out wasn’t just how long they’ve been around, but how consistently they’ve earned the trust of their users. That kind of track record matters to us, and it made this partnership a natural fit."
Partnership framing and stated principles
The announcement set out five principles intended to describe the collaboration’s spirit. These core principles are:
- Excellence - Pursuit of the highest level of performance.
- Legacy - Recognition of the history built by predecessors.
- Passion - A unifying force for fans and market participants.
- Innovation - A push toward future possibilities.
- Teamwork - Building on the accomplishments of others.
The statement summarized the partnership with the tag line that "legends are made with every trade," connecting the sporting narrative of the AFA with BTCC’s identity as a trading platform.
Promotional activity and user incentives
To mark the partnership, BTCC launched a limited-time lucky draw running from April 2 to April 15, 2026, open to all users. The prize pool for that draw includes premium merchandise, and the headline prize is a jersey autographed by one of three named Argentina national team players: Lionel Messi, Julián Álvarez, or Alexis Mac Allister. Full campaign and registration information is available through BTCC’s website.
Separately, BTCC plans to open a trading competition with substantial prize pools and exclusive BTCC x AFA merchandise. The exchange said users will be able to compete based on trading volume for premium items signed by the Argentine National Team. Details covering eligibility, prize distribution, and registration will be published on BTCC’s website and its official channels ahead of the competition’s launch.
Organizational profiles included in the announcement
The corporate profile included with the release notes that BTCC was founded in 2011 and serves more than 11 million users across over 100 countries. The company is identified as the official regional sponsor of the Argentine Football Association and lists NBA All-Star Jaren Jackson Jr. as its global brand ambassador. BTCC emphasized its focus on secure, accessible cryptocurrency trading and adherence to applicable regulatory standards.
The AFA description in the announcement reiterates its role as Argentina’s football governing body, responsible for domestic competitions including the Primera División, management of the men’s and women’s national teams, and oversight of domestic cups and nation-wide football activity. The statement also records Argentina’s World Cup victories in 1978, 1986, and 2022.
Communications and risk notice
Contact details provided for media inquiries list Aaryn Ling and an email, [email protected]. The announcement closes with a cautionary note on virtual assets, stating they carry a high level of risk and may result in the loss of an investor’s entire investment, and advises prospective traders to assess their risk tolerance before trading.
Official BTCC website: https://www.btcc.com/en-US
BTCC on X: https://x.com/BTCCexchange
What the announcement contains and what it does not
The release lays out the partnership scope, the guiding principles, promotional timelines for the lucky draw, and promises of a forthcoming trading competition. It does not provide granular commercial terms of the agreement, specific geographic limits beyond noting a regional partnership, or detailed mechanics of the trading contest and prize allocation ahead of the formal competition documentation.