Analyst Ratings January 28, 2026

UBS Lifts UPS Price Target to $125, Cites Margin Recovery Expected in Late 2026

Firm keeps Buy rating despite trimming short-term EPS; other analysts also revise targets after UPS beats Q4 2025 estimates

By Nina Shah UPS
UBS Lifts UPS Price Target to $125, Cites Margin Recovery Expected in Late 2026
UPS

UBS increased its 12-month price target on UPS to $125 from $116 while retaining a Buy recommendation, even as it reduced its Q1 earnings-per-share estimate because of near-term margin pressures. UBS and other analysts expect margin headwinds to ease through 2026, with a notable improvement anticipated in the domestic package business in the second half of the year. Recent Q4 2025 results and several analyst target changes reflect a mixture of optimism about long-run margin recovery and caution about near-term volume and cost challenges.

Key Points

  • UBS raised UPS's price target to $125 from $116 and kept a Buy rating while cutting Q1 EPS to $1.12 from $1.38 due to margin headwinds.
  • UPS reported Q4 2025 EPS of $2.38 on revenue of $24.5 billion, both above analyst expectations, prompting several firms to adjust price targets.
  • UBS expects margin pressures to ease through 2026 with significant year-over-year domestic package margin improvement anticipated in the second half of 2026.

UBS raised its price target for United Parcel Service Inc. (NYSE: UPS) to $125.00 from $116.00 on Wednesday, keeping a Buy rating on the package delivery company despite trimming near-term profit expectations.

The firm lowered its first-quarter earnings projection for UPS to $1.12 per share from $1.38, attributing the reduction to a set of margin headwinds the company outlined. UBS highlighted three primary pressures: falling volume from Amazon, the migration of Ground Saver deliveries to the U.S. Postal Service, and higher aircraft lease expenses tied to replacing retired MD11 capacity.

UBS nonetheless signaled confidence in UPS’s longer-term outlook. The firm said the identified challenges should ease across 2026 and noted UPS expects a material year-over-year margin improvement in its domestic package operations during the second half of 2026. UBS characterized that trajectory as providing a "constructive backdrop" for the stock, while also warning that investors may need to be patient because the benefits are not expected until the latter half of 2026.

The logistics company carries a market capitalization of $90.95 billion and currently yields about 6.12% in dividend income. UBS also observed that UPS trades modestly below InvestingPro Fair Value estimates.


Recent quarter and analyst moves

UPS reported stronger-than-expected fourth-quarter 2025 results, with earnings per share of $2.38 versus a consensus forecast of $2.20, and revenue of $24.5 billion against an anticipated $24.01 billion. Those results prompted a variety of price-target adjustments from other brokerages.

  • BMO Capital lifted its target to $110 from $105, citing robust U.S. Domestic performance.
  • Truist Securities increased its target to $130 from $120 and described 2026 as a transition year for the company.
  • Bernstein SocGen Group nudged its target to $128 from $125, pointing to margin improvement despite reduced volume and revenue.
  • Raymond James slightly lowered its target to $127 from $128 but maintained a Strong Buy rating, referencing strategic changes to UPS’s network.

These analyst actions illustrate a mix of optimism about margin recovery and caution tied to near-term volume and cost challenges.


Investor considerations

From a financial perspective, the story centers on margin dynamics and timing. UBS’s decision to boost the price target while cutting short-term EPS reflects an expectation that the margin headwinds are transitory and that operating leverage will re-emerge as volumes stabilize and certain cost pressures abate. Yet the firm’s note that improvement is not expected until the latter half of 2026 underscores a multi-quarter horizon for tangible earnings enhancement.

Market participants tracking dividend income, logistics sector exposure, or exposure to domestic package margins should weigh the contrast between near-term softness and the projected second-half 2026 recovery when sizing positions.

Risks

  • Near-term margin pressures - declining volume from Amazon, shifts of Ground Saver volume to the U.S. Postal Service, and increased aircraft lease costs could continue to weigh on profitability in the short term. This impacts the logistics and transportation sectors.
  • Timing uncertainty - UBS expects improvements only in the second half of 2026, which may require investors to wait multiple quarters for margin recovery. This presents liquidity and performance-timing risk for equity holders.
  • Mixed analyst views - while several firms raised price targets after Q4 results, at least one firm slightly lowered its target, reflecting ongoing uncertainty about the pace and durability of recovery in volumes and margins.

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