Analyst Ratings January 28, 2026

TD Cowen Lifts GM Price Target to $122 After Strong Q4; Keeps Buy Rating

Analyst cites upside to 2026 guidance, potential for roughly $16 billion EBIT and accelerating software momentum

By Nina Shah GM
TD Cowen Lifts GM Price Target to $122 After Strong Q4; Keeps Buy Rating
GM

TD Cowen raised its target on General Motors to $122 from $110 and kept a Buy rating after the automaker’s robust fourth-quarter showing. The firm highlighted upside to 2026 guidance, a pathway to about $16 billion in EBIT next year and strengthening software revenue as reasons for the move. GM’s recent earnings topped EPS expectations but missed revenue forecasts, while volume trends and geopolitical concerns around EV imports present continuing challenges.

Key Points

  • TD Cowen raised General Motors’ price target to $122 from $110 and kept a Buy rating, naming GM its Top Pick among automakers.
  • The firm cited upside to GM’s 2026 guidance, a path to about $16 billion in EBIT next year (16% year-over-year growth) and accelerating software momentum as catalysts.
  • Q4 2025 results showed EPS of $2.51 versus expectations of $2.24, while revenue of $45.29 billion slightly missed the $45.88 billion consensus; Mizuho raised its target to $105 and kept an Outperform rating.

TD Cowen has increased its price target on General Motors to $122.00 from $110.00 while maintaining a Buy rating, citing the automaker’s solid performance in the fourth quarter and several forward-looking earnings drivers.

The research house pointed to upside to GM’s 2026 guidance and a route to roughly $16 billion in EBIT next year - a level TD Cowen said would amount to a 16% year-over-year improvement and would sit above the consensus estimate of $14.9 billion. The firm also identified accelerating software momentum as a positive catalyst for future results and designated General Motors as its Top Pick among automotive stocks.

Shares of General Motors were trading at $86.38, slightly under their 52-week high of $87.31, after appreciating roughly 74.41% over the past year. InvestingPro data cited by the research notes a strong free cash flow yield of 19% for the $78.09 billion automaker.

On the company reporting side, General Motors posted fourth-quarter 2025 earnings per share of $2.51, beating analysts’ expectation of $2.24. Revenue in the period was $45.29 billion, narrowly below the anticipated $45.88 billion. In response to the quarter, Mizuho raised its price objective on GM from $100 to $105 and maintained an Outperform rating.

Volume metrics and production trends present a mixed picture. GM reported a decline in wholesale volumes of approximately 10% year-over-year, while global light vehicle production increased by around 4% over the same interval. These divergent trends highlight ongoing operational and market dynamics facing the automaker.

Management commentary also flagged strategic headwinds. CEO Mary Barra expressed concerns during an employee meeting about Canada’s decision to allow imports of lower-cost Chinese electric vehicles, describing the move as a "slippery slope" for North American auto manufacturing. That remark underscores potential regional competitive pressures tied to EV trade policy.

TD Cowen’s upward revision and designation of GM as a Top Pick reflect the firm’s view that the company can deliver stronger-than-expected profitability and that multiple expansion is a reasonable prospect despite recent share price gains. The firm’s assessment rests on projected EBIT improvement, cash flow strength, and software-related revenue growth as key inputs.

Investors and market participants will likely weigh these bullish analyst signals against the company’s revenue miss, the decline in wholesale volumes, and potential market disruption from low-cost EV imports when assessing GM’s near-term outlook.

Risks

  • Wholesale volumes fell about 10% year-over-year, contrasting with roughly 4% growth in global light vehicle production - a trend that could pressure near-term sales and production-related revenues.
  • The revenue shortfall in Q4 2025 relative to expectations introduces uncertainty about top-line momentum despite EPS outperformance.
  • Policy and trade developments, such as Canada’s agreement to import lower-cost Chinese EVs, could increase competitive pressures on North American automotive manufacturing and affect market dynamics.

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