Analyst Ratings January 28, 2026

Morgan Stanley Elevates Johnson & Johnson to Overweight, Lifts Price Target to $262

Firm cites stronger visibility on growth and the removal of a sector overhang; several other analysts adjust targets after robust fourth-quarter revenue

By Sofia Navarro JNJ
Morgan Stanley Elevates Johnson & Johnson to Overweight, Lifts Price Target to $262
JNJ

Morgan Stanley upgraded Johnson & Johnson from Equalweight to Overweight and raised its price target to $262 from $200, citing improved confidence in the company’s forward growth and the clearing of uncertainty tied to Biopharma MFN agreements. The bank now forecasts 2026-2030 revenue and EPS compound annual growth rates of roughly 5.5% and 12%, respectively, and has increased sales estimates for several key products. Multiple other brokerages updated their price targets following JNJ’s better-than-expected fourth-quarter revenue of $24.6 billion.

Key Points

  • Morgan Stanley moved Johnson & Johnson from Equalweight to Overweight and increased its price target to $262 from $200.
  • The firm projects 2026-2030 CAGRs of about 5.5% for revenue and 12% for EPS, placing JNJ in a higher growth cohort among Biopharma peers; it also raised sales estimates for Tremfya, Icotyde, Tecvayli and Darzalex, adding $3-$7 billion annually on top of a $100 billion+ revenue base.
  • JNJ reported fourth-quarter revenue of $24.6 billion, beating consensus and prompting multiple analyst target adjustments; this impacts the healthcare and pharmaceutical market sectors and influences investor sentiment for large-cap Biopharma equities.

Morgan Stanley has upgraded Johnson & Johnson (NYSE:JNJ) from Equalweight to Overweight and raised its price target to $262.00 from $200.00, reflecting a marked shift in the firm's view of the company’s growth trajectory.

The upgrade follows a year in which Johnson & Johnson outpaced broader market measures, with the stock rising 43% compared with a 16% increase for the S&P 500 and a 21% gain for the NYSE Arca Pharmaceutical Index, according to Morgan Stanley's analysis.

In explaining the change, Morgan Stanley pointed to heightened confidence in JNJ’s forward growth outlook and to the easing of a previously persistent source of uncertainty - Biopharma most-favored-nation (MFN) agreements that had acted as an overhang across the industry. The firm said that resolution of that uncertainty has improved visibility into future performance.

Morgan Stanley set out explicit medium-term assumptions, projecting compound annual growth rates for 2026-2030 of about 5.5% for revenue and roughly 12% for earnings per share. The firm noted that these rates place Johnson & Johnson in the "higher growth" cohort when compared with its Biopharma peers.

As part of the upgrade, Morgan Stanley increased its revenue estimates for a set of JNJ products. The firm named Tremfya, Icotyde, Tecvayli and Darzalex as contributors to the revision, and said the adjustments lift annual revenue projections by approximately $3 billion to $7 billion on top of Johnson & Johnson’s existing $100 billion-plus revenue base.

Investor attention to Johnson & Johnson has coincided with several analyst updates in the wake of the company’s latest quarterly results. The company reported fourth-quarter revenue of $24.6 billion, a figure that exceeded consensus expectations and demonstrated momentum in its main businesses.

Following that report, TD Cowen raised its price target to $250 and kept a Buy rating. Stifel increased its target to $220 while maintaining a Hold rating. RBC Capital reiterated an Outperform rating with a $240 price target and noted that Johnson & Johnson’s earnings per share were in line with forecasts. Guggenheim continued to carry a Buy rating with a $227 target, citing sales that slightly beat both Guggenheim’s own estimates and consensus. Freedom Capital moved its price target to $220, noting the company’s ongoing strong performance and revenue beats.

These analyst actions together reflect an industry-wide reassessment of Johnson & Johnson’s near- to medium-term prospects, driven by stronger-than-expected quarterly results and revised product-level revenue assumptions from Morgan Stanley.


Summary

Morgan Stanley upgraded JNJ to Overweight and raised its price target to $262, pointing to better growth visibility after resolution of Biopharma MFN uncertainties and upward revisions to product revenue forecasts. Multiple other firms adjusted targets after JNJ reported fourth-quarter revenue that surpassed consensus.

Risks

  • Biopharma MFN agreements had been an overhang on the sector; although Morgan Stanley describes that uncertainty as resolved, the historical presence of such agreements underscores prior regulatory and contractual risk affecting the pharmaceutical sector.
  • Morgan Stanley’s upgraded outlook relies on raised sales estimates for specific products (Tremfya, Icotyde, Tecvayli and Darzalex); actual performance of these products will materially affect the projected $3-$7 billion in additional annual revenue and thus the healthcare revenue outlook.
  • Analyst views remain varied despite recent upgrades and price-target increases, indicating potential divergence in expectations across brokerages that could lead to differing market reactions in the near term.

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