Analyst Ratings January 29, 2026

Craig-Hallum Lifts Planet Labs Price Target to $33, Cites Defense Demand and Unique Pricing Analysis

Analyst reiterates Buy as firm highlights Planet Labs’ differentiation, balance sheet strength and recent Swedish Armed Forces contract

By Derek Hwang PL
Craig-Hallum Lifts Planet Labs Price Target to $33, Cites Defense Demand and Unique Pricing Analysis
PL

Craig-Hallum increased its price objective on Planet Labs to $33 from $30 while keeping a Buy rating, pointing to the company’s differentiated capabilities, favorable cost-to-performance profile, advanced AI use, and expanding sovereign and defense markets. The research house also emphasized a detailed pricing comparison of imagery providers and noted Planet Labs’ strong liquidity and recent contract wins, including a low nine-figure multi-year deal with the Swedish Armed Forces and a milestone-triggered issuance of Class A and B shares.

Key Points

  • Craig-Hallum raised its target on Planet Labs to $33 from $30 and maintained a Buy rating; the stock traded at $26.86 and has returned 402% over the past year.
  • The firm pointed to Planet Labs’ corporate culture, cost-to-performance ratio, AI integration, global scanning and "Tip & Cue" functionality as competitive differentiators, supported by a detailed pricing comparison of imagery providers.
  • Expanding demand from Defense & Intelligence sectors and sovereign customers, together with potential space-based computing opportunities, were highlighted as growth areas; the company’s balance sheet shows more cash than debt and a current ratio of 4.0.

Craig-Hallum on Thursday raised its target price for Planet Labs (NYSE:PL) to $33.00 from $30.00 and maintained a Buy recommendation for the satellite-imaging company. The new target implies upside from the recent trading level of $26.86, and comes against a backdrop in which the stock has delivered a 402% return over the past year, according to InvestingPro data.

The research team identified a series of structural differentiators that underpin its outlook for Planet Labs. Among the features cited were the company’s corporate culture, a favourable cost-to-performance ratio, deep integration of advanced AI, global scanning capabilities and a functionality described as "Tip & Cue." Craig-Hallum suggested that these elements combine to create competitive separation in the market for satellite imagery and analytics.

Central to the firm’s work was a detailed cross-provider pricing comparison across multiple image resolutions. Craig-Hallum described this exercise as "exceptionally hard to do" while also calling it "very unique and insightful." The analysis incorporated imagery sampling, discussions with resellers and adjustments for factors such as tasking priority and processing requirements, according to the report.

Craig-Hallum highlighted expanding addressable markets for Planet Labs. The firm pointed to growing demand in Defense & Intelligence segments and sovereign customers as noteworthy opportunities. It also noted potential future openings tied to computing capabilities in space, while arguing that Planet Labs faces "larger barriers and TAMs than are appreciated." The research house said the company is well-positioned to capture "exploding opportunities in space," supported by substantial capitalization and a culture oriented toward innovation.

Financial metrics referenced by InvestingPro support that view of a healthy balance sheet. Data indicate that Planet Labs holds more cash than debt and maintains a current ratio of 4.0, which signals that liquid assets notably exceed short-term obligations.

Operational developments over recent months have also informed analyst coverage. Planet Labs issued 5,133,294 shares of Class A common stock and 584,052 shares of Class B common stock after meeting a price-based milestone in its prior merger agreement. That issuance was triggered once the stock price exceeded $19.00 for at least 20 out of 30 consecutive trading days, as specified in the 2021 merger arrangements.

On the contracting front, Planet Labs secured a material multi-year agreement with the Swedish Armed Forces valued in the low nine-figure range. The deal, which represents the company’s third major satellite services contract in the past year, will supply Sweden with satellites and access to high-resolution data and intelligence solutions, according to the company disclosures referenced in Craig-Hallum’s note.

Following the Swedish contract announcement and other developments, multiple research firms adjusted their price targets for Planet Labs. Clear Street moved its target to $29, citing the company’s strategic position for revenue growth. Morgan Stanley lowered its target to $26, noting the implications of the Swedish agreement. The note also records that Craig-Hallum increased its target to $30 in its prior commentary, highlighting the perceived importance of recent deals.

Craig-Hallum’s analysis combines the firm’s proprietary pricing comparison with assessments of market opportunity and corporate positioning. The research house concluded that Planet Labs benefits from a combination of capital strength, product differentiation and rising sovereign and defense demand that could support an elevated addressable market over time.


Summary

Craig-Hallum raised its price target on Planet Labs to $33 from $30 and kept a Buy rating, citing the company’s differentiated service features, thorough pricing analysis and expanding demand in defense and sovereign markets. The firm pointed to Planet Labs’ strong liquidity and recent contract wins as supporting factors for its positive view.

  • Key points
    • Craig-Hallum increased its target to $33 and retained a Buy rating; Planet Labs was trading at $26.86 and had returned 402% over the past year.
    • The firm emphasized Planet Labs’ culture, cost-to-performance ratio, AI integration, global scanning and "Tip & Cue" as differentiators; it also conducted a detailed pricing comparison of imagery providers.
    • Expanding demand in Defense & Intelligence and sovereign markets, plus potential space-based computing opportunities, were identified as notable growth vectors; Planet Labs’ balance sheet shows more cash than debt and a current ratio of 4.0.
  • Risks and uncertainties
    • Contract reliance and timing: While the Swedish Armed Forces contract is significant, revenue recognition timing and the longer-term contribution of such deals to sustained growth are subject to execution and contractual details.
    • Market valuation dynamics: Recent strong share performance and milestone-triggered share issuances may influence capital structure and investor perceptions.
    • Competitive and technical complexity: The pricing comparison was described as "exceptionally hard to do," indicating uncertainty inherent in benchmarking imagery providers across resolutions and accounting for tasking priorities and processing needs.

Tags: satellite, space, defense, imagery, stocks

Risks

  • Revenue and contract execution risk: The significance of large multi-year contracts, such as the Swedish Armed Forces agreement, depends on execution and timing of deliveries and revenue recognition - impacting defense and government services markets.
  • Market and capital structure dynamics: Recent share issuance after a price milestone and material stock price appreciation could affect investor sentiment and financing considerations in the equity and capital markets.
  • Benchmarking and competitive uncertainty: Craig-Hallum called imagery pricing comparison "exceptionally hard to do," reflecting uncertainty in comparing providers across resolutions and adjusting for tasking priority and processing needs - affecting the commercial satellite imagery sector.

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