Analyst Ratings January 23, 2026

Bernstein Maintains Outperform on Simply Goods Group with $31 Price Target

Optimism Remains Despite Recent Price Declines and Margin Pressures

By Derek Hwang SMPL
Bernstein Maintains Outperform on Simply Goods Group with $31 Price Target
SMPL

The Simply Goods Group continues to attract positive attention from Bernstein SocGen with an Outperform rating and a maintained price target of $31.00, implying significant upside potential despite a recent stock price decline and margin challenges. Guidance for fiscal year 2026 remains steady, with expectations of flat organic sales followed by a return to growth early in the fiscal year. Key leadership changes and input cost pressures are also shaping investor views on the company's near-term outlook.

Key Points

  • Bernstein SocGen Group reaffirms Outperform rating for Simply Goods Group with a $31 price target, signaling nearly 50% upside potential.
  • Fiscal year 2026 guidance remains intact with flat organic sales growth expected, largely impacted by a 5% reduction due to Atkins brand SKU rationalization.
  • Management faces margin compression from 41% to about 32%, exacerbated by rising cocoa ingredient costs, but plans to restore margin levels over time.

On Friday, Bernstein SocGen Group reiterated its Outperform rating on The Simply Goods Group (NASDAQ: SMPL), sustaining a price target of $31.00. This target implies an upside approaching 50% compared to the stock's current trading level at $20.89. Notably, Simply Goods has experienced a stock price decline exceeding 35% over the past six months, reflecting investor concerns amid various operational challenges.

Bernstein's reaffirmation aligns with the company's steady fiscal year 2026 guidance, which ends in September. Management anticipates no significant changes to earnings forecasts for the coming fiscal year, indicating confidence in the underlying business performance fundamentals.

The firm's outlook indicates flat organic sales growth for FY26, a scenario attributed primarily to intentional reduction of low-velocity SKUs within its flagship Atkins brand. This SKU pruning is expected to suppress organic sales growth by around 5% this year; however, prospects for growth remain sound, with a turnaround expected early in FY26 as the brand rebounds.

One critical headwind highlighted is the compression of gross margins, which have dropped from roughly 41% in 2020/21 to a recent low near 32%. Management has expressed an intention to rebuild margins progressively over time, aiming to restore profitability levels observed in earlier periods.

Furthermore, the company is contending with elevated input cost pressures, particularly from cocoa-related ingredients. Prior to recent cocoa price increases, these ingredients accounted for approximately 4-5% of cost of goods sold, pointing to a notable impact on overall cost structure amidst recent commodity price surges.

In operational developments, Simply Goods has appointed former CEO Joe Scalzo as President and Chief Executive Officer, signaling a strategic move to reinvigorate the Atkins brand, which has faced distribution difficulties. Analysts at both Bernstein SocGen and Mizuho emphasize Scalzo’s return as a key factor potentially driving the brand's performance improvements. Mizuho maintained an Outperform rating while modestly lowering its price target to $30.00, reflecting peer multiple compression but recognizing the potential uplift from leadership continuity amid evolving market dynamics influenced by GLP-1 weight loss drug trends.

Overall, the outlook for Simply Goods Group balances caution due to recent performance and cost challenges against strategic leadership moves and reaffirmed guidance, suggesting a cautiously optimistic investment case for stakeholders.

Risks

  • Continued pressure on gross margins due to elevated input costs, especially rising prices of cocoa-related ingredients, could weigh on profitability.
  • The targeted reduction of low-velocity SKUs in the Atkins brand, while strategic, temporarily depresses organic sales growth and could impact revenue momentum.
  • Distribution challenges within the Atkins brand may persist despite leadership changes, potentially limiting the expected turnaround impact.

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