TOUR June 5, 2026

Tuniu Q1 2026 Earnings Call - Record CNY 132.6M Revenue and Sustained Non-GAAP Profitability Amid Travel Growth

Summary

Tuniu delivered a solid Q1 2026 performance with net revenues rising 13% year-over-year to CNY 132.6 million, driven by strong domestic and outbound travel demand supported by the longest Chinese New Year holiday on record. The company achieved non-GAAP profitability for the fifth consecutive quarter, underscoring disciplined cost management and operational efficiency despite rising sales and marketing expenses. Revenue growth was broad-based, with package tours accounting for 83% of total revenues and other revenues, primarily advertising fees, up 24%.

Management highlighted strategic expansions in supply chain capabilities, AI-driven product customization, and channel diversification, including live streaming and offline stores. Live streaming contributed over 20% of transaction volume, while offline stores grew nearly 30% year-over-year, expanding reach into lower-tier markets. Looking ahead, Tuniu projects Q2 2026 revenues of CNY 134.9–141.6 million, reflecting a cautious 0–5% growth expectation amid mixed headwinds like surging airfares and spring break policy impacts. Summer travel bookings show promise, with long-haul outbound tours to North America already exceeding prior-year levels, signaling sustained consumer appetite for premium travel experiences.

Key Takeaways

  • Net revenues grew 13% year-over-year to CNY 132.6 million in Q1 2026, reflecting robust travel demand across domestic and outbound markets.
  • Package tours remained the core revenue driver, contributing CNY 109.7 million and accounting for 83% of total net revenues.
  • Other revenues surged 24% year-over-year to CNY 22.9 million, primarily driven by increased advertising fees from tourism boards and bureaus.
  • Gross profit increased modestly by 6% year-over-year to CNY 73.6 million, indicating margin pressure amid revenue growth.
  • Operating expenses declined 4% year-over-year to CNY 77.3 million, aided by a 41% drop in general and administrative expenses due to prior-year impairments.
  • Sales and marketing expenses rose 17% to CNY 50.5 million, reflecting increased promotion costs to support channel expansion and product diversification.
  • Research and development expenses fell 7% to CNY 13.6 million, signaling a shift toward operational efficiency over aggressive product innovation.
  • Non-GAAP net income reached CNY 2.6 million, marking the fifth consecutive quarter of non-GAAP profitability and highlighting disciplined cost control.
  • Live streaming now contributes over 20% of total transaction volume, demonstrating its growing role in customer acquisition and engagement.
  • Offline store transaction volume grew nearly 30% year-over-year, expanding Tuniu’s reach into lower-tier markets and enhancing brand visibility.
  • Tuniu expanded its connecting flight solutions to domestic travel, offering flexible itineraries and no-cost assistance for delayed connections.
  • High-quality, experience-oriented tours like Niu Tour are gaining traction, with new premium offerings in Africa, South America, and North America attracting repeat customers.
  • AI and dynamic packaging technologies are enhancing self-guided travel products, enabling personalized itineraries and improving customer experience.
  • Q2 2026 revenue guidance ranges from CNY 134.9 to CNY 141.6 million, implying 0–5% year-over-year growth, reflecting cautious optimism amid mixed market conditions.
  • Summer travel bookings show early strength, with long-haul outbound tours to North America already exceeding prior-year levels, signaling sustained consumer demand for premium travel.

Full Transcript

June, Conference Call Operator: Hello, thank you for standing by for Tuniu’s 2026 first quarter earnings conference call. At this time, all participants are in listen only mode. After management’s prepared remarks, there will be a question and answer session. Today’s conference is being recorded. If you have any objections, you may disconnect at this time. I would now like to turn the meeting over to your host for today’s conference call, Director of Investor Relations, Mary.

Mary, Director of Investor Relations, Tuniu Corporation: Thank you, June, and welcome to our 2026 first quarter earnings conference call. Joining me on the call today are Donald Yu, Tuniu’s Founder, Chairman, and Chief Executive Officer, and Anqiang Chen, Tuniu’s Financial Controller. For today’s agenda, management will discuss business updates, operation highlights, and financial performance for the first quarter of 2026. Before we continue, I refer you to our Safe Harbor statement in the earnings press release which applies to this call, as we will make forward-looking statements. Also, this call includes discussions of certain non-GAAP financial measures. Please refer to our earnings release, which contains a reconciliation of non-GAAP measures to the most directly comparable GAAP measures. Finally, please note that unless otherwise stated, all figures mentioned during this conference call are in RMB. I would now like to turn the call over to our Founder, Chairman, and Chief Executive Officer, Donald Yu.

Donald Yu, Founder, Chairman, and Chief Executive Officer, Tuniu Corporation: Thank you, Mary. Good day, everyone. Welcome to our first quarter 2026 earnings conference call. The travel industry maintained solid growth momentum in the first quarter of 2026, supported in part by the longest Chinese New Year holiday on record, with both domestic and outbound travel markets seeing stable growth. In the first quarter, our net revenues increased by 13% year-over-year. At the same time, we achieved non-GAAP profitability for the fifth consecutive quarter. This year, we will continue to strengthen both our supply chain capability and the sales channel development. Supported by the company’s strength in products and industry insight, we aim to further enhance our travel resource base and business partnerships. We will also continue to leverage technology tools to improve operational efficiency and deliver high-quality products and services to a broader customer base. Next, I will go through our core strategic initiatives in more detail.

On the supply side, we will continue to expand our supplier network across areas such as car rentals, overseas hotels, and destination experiences with the aim of further broadening our product offering. Also, we will integrate demand for both Tuniu and our partners to further strengthen the advantages of our centralized procurement while maintaining product quality and price competitiveness. Last year, we added connecting flight solutions to our outbound travel products, expanding departure coverage and serving more travelers from lower-tier cities. This year, we are extending our connecting flight solutions to domestic travel products, offering customers more flexible travel arrangements. For certain Niu Tour products, we provide travelers departing from different cities across China with integrated flight solutions. In the event of delays to connecting flights, we will assist customers in completing the remaining segments of their journeys at no additional cost.

High-quality products continue to play an important role in attracting our customers and partners. In line with this, Niu Tour has been one of our core high-quality organized tour products, supported by a relatively loyal customer base. To meet evolving customer demand, Niu Tour products have expanded into long-haul and more complex destinations, including Africa and South America. This year, we continued to introduce new premium outbound tour products for experienced travelers, such as North America multi-destination itineraries covering the U.S., Canada, and Mexico, as well as South America and Antarctica tours, which have been well-received with many repeat customers. In terms of the domestic travel market, we see that customer demand is gradually shifting from traditional sightseeing towards more culture and experience-oriented travel. In response, we have upgraded our organized tour products through introducing more in-depth itineraries focused on single destinations.

These products reduce the number of stops within an itinerary, focus on core destinations and selected sightseeing attractions, and provide travelers with more time for exploration and local experiences. To further enhance the travel experience, many of these in-depth products are offered in small group and private group tour formats. Certain new tour products also feature experienced senior tour guides to provide in-depth commentary for travelers. We have seen that the number of self-guided travelers has continued to increase. To address the changing needs of this segment, we expanded our Hotel+ offerings with hotels as the core component. To support this, we have strengthened direct sourcing of resort hotels and increased procurement of other travel-related products to broaden our offering. In addition, supported by AI and dynamic packaging technologies, many self-guided travel products are now content-driven for potential bookings.

After customers input relevant information, the system can automatically generate destination recommendations and travel itineraries. Customers can then select their preferred elements to customize their own self-guided travel packages, which offers greater flexibility and personalization in the booking process. We have continued to expand our channel presence. Also, together with our partners, we’ve worked to better identify customer needs across different channels and have accordingly adjusted our products and services to support product sales. In the first quarter, live streaming’s contribution to our total transaction volume further increased to over 20%. Both payment and the verification volume continued to record double-digit year-over-year growth. As we continue to gain experience in live streaming and better understand customer preferences, we have introduced more targeted products for different customer segments. For example, for senior travelers, we introduced European tour products with itineraries longer than 15 days.

While for family-oriented customers, we promoted customized Singapore tours and private group products. These targeted initiatives improved customer acquisition efficiency and contributed to higher verification rates. In addition, we continue to extend live streaming to destination-based scenarios. For example, we conducted onboard live stream sessions from cruise ships, providing customers with a more direct understanding of destinations and helping drive both booking and verifications. In the first quarter, our offline store business continued to grow, with transaction volume increasing by nearly 30% year-over-year. Offline stores continued to play an important role in the sales of organized tour products and the promotion of Tuniu brands. We fully opened our systems and the product offerings to offline stores, enabling them to expand our reach into lower-tier markets and provide customers in lower-tier cities with access to a broader range of travel products, particularly outbound travel products.

This year, we plan to continue expanding our offline store network. In addition, we are further broadening our channel partnerships backed by our solid supply chain, quality products, and advanced technology tools. Our S2B2C model enables us to efficiently provide business partners with a broad range of products and services to meet the needs of their end customers. This collaborative approach creates value for both sides. Tuniu is able to connect the supply and demand more efficiently, lower customer acquisition costs, and expand sales scale, while partners can offer high-quality travel products and services to better sell and retain their customers. Going forward, we will continue to expand our partner network and jointly serve a broader customer base. In terms of technology, we will continue to explore the application of AI technology across various business scenarios this year, further integrating automation tools into more operational processes.

Through ongoing tool upgrading and improvements to our regular operations, AI tools can assist employees in handling more repetitive tasks, allowing them to focus on more complex and innovative work. On the customer side, technology tools such as itinerary recommendation, standalone product booking, and dynamic packaging provide customers with a more intelligent, convenient, and efficient booking experience. In particular, self-guided travelers can leverage AI-assisted tools to customize travel products based on their own preferences and needs. This year, the travel market has seen a growing number of peak travel periods. Following the spring break and the recent holidays in the second quarter, the summer travel season is approaching. This represents both opportunities and challenges. We will continue to strengthen the supply, sales, and service capabilities of our seasonal travel products and work closely with sales channel partners to provide more customers with simple, convenient, and high-quality travel experiences.

I’ll now turn the call over to Anqiang Chen, our Financial Controller, for the financial highlights.

Anqiang Chen, Financial Controller, Tuniu Corporation: Thank you, Donald. Hello, everyone. I’ll walk you through our first quarter of 2026 financial results in greater detail. Please note that all monetary amounts are in RMB, unless otherwise stated. You can find the US dollar equivalents of the numbers in our earnings release. For the first quarter of 2026, net revenues were CNY 132.6 million, representing a year-over-year increase of 13% from the corresponding periods in 2025. Revenues from package tours were up 11% year-over-year to CNY 109.7 million and accounted for 83% of our total net revenues for the quarter. The increase was primarily due to the growth of outbound tours and the self-guided tours. Other revenues were up 24% year-over-year to CNY 22.9 million, and accounted for 17% of our total net revenues. The increase was primarily due to the increase in the fees for advertising services provided to tourism boards and bureaus.

Gross profit for the first quarter of 2026 was CNY 73.6 million, up 6% year-over-year. Operating expenses for the first quarter of 2026 were CNY 77.3 million, down 4% year-over-year. Research and product development expenses for the first quarter of 2026 were CNY 13.6 million, down 7% year-over-year. The decrease was primarily due to the decrease in research and product development personnel-related expenses. Sales and marketing expenses for the first quarter of 2026 were CNY 50.5 million, up 17% year-over-year. The increase was primarily due to the increase in promotion expenses. General and administrative expenses for the first quarter of 2026 were CNY 13.5 million, down 41% year-over-year. The decrease was primarily due to the impairment of property and equipment net recorded in the first quarter of 2025. Net income attributable to ordinary shareholders of Tuniu Corporation was CNY 0.7 million in the first quarter of 2026.

Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses and amortization of acquired intangible assets, was CNY 2.6 million in the first quarter of 2026. As of March 31st, 2026, the company had cash and cash equivalents, restricted cash, short-term investments, and long-term deposits of CNY 1 billion. Capital expenditures for the first quarter of 2026 were CNY 0.5 million. For the second quarter of 2026, the company expects to generate CNY 134.9 million-CNY 141.6 million of net revenues, which represents a 0%-5% increase year-over-year. Please note that this forecast reflects Tuniu’s current and preliminary view on the industry and its operations, which is subject to change. Thank you for listening. We are now ready for your questions. Operator?

June, Conference Call Operator: The question and answer session of this conference call will start in a moment. In order to be fair to all callers who wish to ask questions, we will take one question at a time from each caller. If you have more than one question, please request to join the question queue again after your first question has been addressed. To ask a question, you may press star then one on your telephone keypad. If you’re using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time, we will pause momentarily to assemble our roster. The first question comes from Cathy Lu, Private Investor. Please go ahead.

Cathy Lu, Private Investor: Hi, management. Thank you for the opportunity. Two questions here. First, we were seeing the market conditions for the second quarter look relatively mixed. With the rollout of the spring break policy as a positive driver and the surging airfares as a headwind, how will these factors impact our business? My second one is about upcoming summer vacation. Could you kindly share some color on current booking trends? That’s all. Thank you.

Donald Yu, Founder, Chairman, and Chief Executive Officer, Tuniu Corporation: Thank you for the questions. Firstly, we are glad to see a lot of cities implemented spring breaks this year. Many of them arranged the breaks before Qingming or Labor Day holidays, forming a longer vacation. It stimulated the growth of travels, especially air travels, in the domestic market. For example, we recorded over 50% year-over-year growth in the number of trips from April the 1st till the 6th this year. Moreover, during April the 1st to the 3rd.

The number of trips for family tours tripled compared to the same period last year. Products featuring natural experiences, theme parks, and study tours were most favored by families with children. We’ve launched several spring break-oriented products in East China, which were welcomed by the parents. We plan to expand the destination coverage of autumn break products in the second half of the year. For the increase of airfare prices, the impact is limited on long-haul package tours. Such package tours often contain many travel resources other than airfare, so the risk can be mitigated by integrating other resources in the package. Through our coordinating with the suppliers, many long-haul outbound tour products maintain the same price despite the higher airfares. For domestic tours, we provide alternative travel solutions such as connecting flights, train tickets, and car rental.

Considering headwinds at certain outbound destinations, as well as airfare price impact on short-haul travels and air ticketing alone, we expect the revenues to increase up to 5% year-over-year in the second quarter. For your second question about the summer vacation, it is still too early to tell. We have limited visibility towards the booking data due to short booking windows, especially for domestic tours and the short-haul outbound tours. Based on our insight, destinations with cooler weather such as Guizhou and Neimenggu will be on the hot list. Also, as we see the shift from traditional sightseeing to culture experience is ongoing, cities such as Beijing and Datong will be popular. For long-haul outbound travel tours, the bookings are on the chart.

For example, so far, we see the booking amount for package tours to America in July and August has already exceeded the same period last year. Thank you.

June, Conference Call Operator: Once again, if you have a question, please press star then one. We are now approaching the end of the conference call. I will now turn the call over to Tuniu’s Director of Investor Relations, Mary, for closing remarks.

Mary, Director of Investor Relations, Tuniu Corporation: Once again, thank you for joining us today. Please don’t hesitate to contact us if you have any further questions. Thank you for your continuous support, and we look forward to speaking with you in the coming months.

June, Conference Call Operator: Thank you for your participation in today’s conference. This concludes the presentation. You may now disconnect. Good day.