AXIL Brands FY2026 Earnings Call - Record Revenue Growth Driven by Major Retail Expansion
Summary
AXIL Brands delivered a transformative fiscal year, posting record revenue of $30.8 million and net income of $2.7 million, a 216% jump from the prior year. The company successfully pivoted from a direct-to-consumer model to a multi-channel platform, with retail and wholesale revenue surging 137% to $9.9 million. This strategic shift drove operating income up 156% and expanded adjusted EBITDA margins by 380 basis points to 13.1%, proving that lower gross margins in wholesale are more than offset by significant operating leverage and reduced customer acquisition costs.
Key Takeaways
- Full-year net revenues reached a record $30.8 million, up 17.5% year-over-year, driven primarily by a massive expansion in retail and wholesale channels.
- Retail and wholesale revenue surged 136.9% to $9.9 million, growing from 17% to 33% of segment revenue, while direct-to-consumer sales declined 4.3% due to redirected marketing spend.
- Net income jumped 216% to $2.7 million ($0.33 diluted EPS), compared to $855,000 ($0.10 diluted EPS) in fiscal 2025, marking a steep acceleration in profitability.
- Operating income nearly tripled to $3 million, up 156.3%, as operating expenses grew only 5.3% against 17.5% revenue growth, delivering nearly 700 basis points of operating leverage.
- Adjusted EBITDA margin expanded significantly to 13.1% from 9.3%, despite a 170 basis point decline in gross margin caused by channel mix and tariff adjustments.
- The company transitioned from a predominantly e-commerce business to a multi-channel platform, with wholesale now accounting for roughly 35% of consolidated revenue.
- AXIL expanded its retail footprint to approximately 6,000 locations, up from 1,800, with products now available at major retailers like Walmart, Costco, and The Home Depot.
- The flagship XCOR wireless earbud line, which has not seen a major upgrade in three years, is scheduled for a next-generation launch (XCOR 2.0) in September to drive future velocity.
- Cash flow was temporarily impacted by working capital needs for large retail orders, with accounts receivable increasing by $3.8 million and inventory by $1.9 million at year-end.
- Management provided no forward-looking guidance for the upcoming quarter, citing the unpredictability of large, sporadic retail orders and the early stage of their distribution partnerships.
- The balance sheet remains clean with $4.5 million in cash at year-end and no outstanding borrowings, providing sufficient liquidity for the next 12 months.
- A one-time tariff refund of approximately $980,000 helped boost fourth-quarter gross margins to 72%, contrasting with the full-year margin decline.
Full Transcript
Operator: Greetings, and welcome to the AXIL Brands Fiscal Year 2026 financial results. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If you would like to ask a question, you must be dialed in, and you must press star 1 on your telephone keypad. If anyone should require operator assistance during the conference, please press star 0 on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to Peter Saltzburg, Vice President, Investor Relations. Thank you, Peter. You may begin.
Peter Saltzburg, Vice President, Investor Relations, AXIL Brands: Good afternoon, and thank you for joining us for AXIL Brands’ fourth quarter and fiscal year 2026 financial update and earnings conference call. I’m Peter Saltzburg, working with the team here at AXIL, and we’re all indeed quite pleased to take the next step with our disclosure and engagement platform in launching quarterly conference calls for our shareholders. Presenting on behalf of management today are Jeff Toghraie, AXIL’s Chief Executive Officer, and Jeff Brown, AXIL’s Chief Financial Officer. Before we begin, I’d like to remind everyone that certain statements made during today’s call may constitute forward-looking statements and are subject to risks and uncertainties that could cause actual results to differ materially from those projected.
Please refer to our filings with the SEC for discussion of these risks and other important factors, as well as an explanation of any non-GAAP items that we may refer to in today’s press release and on this call. Without further ado, I’ll turn the call over to Jeff. Go ahead, please.
Jeff Toghraie, Chief Executive Officer, AXIL Brands: Thanks, Peter. Good afternoon, everyone. Today, I’m pleased to welcome you to AXIL’s first public quarterly earnings conference call. Consistent with our increased engagement with the investment community over the past year, we are holding this call and plan to do so each quarter going forward. With the scale and visibility we have now reached, we believe these updates will be of benefit to our shareholders, potential investors, and all stakeholders. We hope that these calls will give us an opportunity to communicate what’s driving our success and help stakeholders better understand our progress, strategy, and the milestones that lie ahead. We are working towards building a world-class brand and product platform that we believe offers a unique growth opportunity for investors in our company.
From a strategic standpoint, we have continued our efforts to transition our business pursuant to our growth strategy from what was predominantly a direct-to-consumer e-commerce business into a true multi-channel consumer products platform. Among other things, we have announced new distribution agreements with large retailers, including some of the most recognizable names in consumer retail. With that in mind, I will begin with the highlights of our fourth quarter and full-year results, followed by a review of the operational progress we made. Jeff Brown, our Chief Financial Officer, will then provide a more detailed discussion of our financial position, followed by an outlook on our objectives for the year ahead, and we will close with a Q&A session. Fiscal 2026 was an exciting year of growth for us.
In the fourth quarter, net revenues increased 48.9% year-over-year to $8.6 million, up from $5.8 million in the prior year period, which was within our guidance range. Gross margin expanded to 72% from 70%, which exceeded our guidance range. Full-year sales were up 17.5% and surpassed the $30 million mark, a record for AXIL. Income from operations for the quarter rose to $1.4 million, compared with just $46,000 a year ago, and adjusted EBITDA reached $1.7 million or 20.3% of net revenues, up from $0.4 million or 6.1% of revenues in the prior year quarter. Based largely on the orders that we have been receiving from new retail partners, we achieved a strong finish to the year and reported net income of $1.5 million or $0.21 per basic share and $0.18 per diluted share for the quarter.
This compared to a net loss of $0.2 million or $0.04 loss per diluted share in the fourth quarter of fiscal 2025. These outstanding results reflect the cumulative impact of the investments we have made over the past 18 months in distribution, product development, and operational infrastructure. For the full fiscal year, net income was $2.7 million, compared to $855,000 in fiscal 2025, representing a gain of over 216%. This translates to $0.33 in diluted EPS compared to just $0.10 in fiscal 2025 and indicates a steep acceleration at the bottom line that we believe is very exciting for our investors. We believe that we can continue to realize similar results going forward, and Jeff Brown will discuss the drivers of our financial performance shortly.
Moving to operational highlights, this year we introduced the GS Extreme 3.0 Lanyard earbuds, the MX II over-the-ear hearing protection platform, the X-Series filtered earplugs, and the CRX digital hearing protection platform. Our expanded product offering and operational readiness supported the expansion of our retail channel, which was the primary driver of revenue growth in the fourth quarter. These included the MX PRO and MX Passive earmuffs, now available in approximately 1,250 Walmart locations nationwide, and the previously announced rollout of our X-Series earplugs across 3,700 stores. We have now expanded our total store count to approximately 6,000 locations, up from roughly 1,800 at the end of the prior fiscal year, representing more than a 200% increase in a single year.
That growth spans big box, specialty, and military channels, which we believe reflects the broadening appeal of the AXIL brand and the expanding product use cases, which is a key priority for us. While we have publicly named some of our larger customers in our filings, including Costco, Walmart, and The Home Depot, many of our relationships remain in the early stages. Separately, we have expanded our product offerings in the public safety and security markets with the introduction of the CRX product platform. We see a meaningful opportunity here to raise the standard on what’s currently available by delivering clearer situational awareness, stronger protection, and modular connectivity that better meets real-world demands. On the innovation front, we continue to invest in a portfolio centered on smaller form factors with higher functionality and performance, particularly our GSX lanyard earbuds and the XCOR wireless platform.
Although our over-the-ear products or earmuffs have gained solid traction with the introduction of the MX II, and we see significant potential in that segment going forward, from a revenue standpoint, XCOR remains our best-selling platform. At the same time, XCOR is now entering its third year without a major upgrade, which makes the next generation XCOR especially important in terms of our future growth. We are now on track to release the next generation of our flagship XCOR wireless earbud line, the XCOR 2.0, in September, coinciding with the start of our second quarter. This is a highly anticipated launch with our retail and distribution partners and will be our most significant product introduction of the year. We believe XCOR 2.0 will further differentiate us in both the consumer and professional channels and help drive velocity as we expand our retail footprint.
Turning to our financial position, we ended the year with $4.5 million in cash, generally in line with the end of fiscal 2025. Higher retail orders affected the timing of cash flows related to accounts receivable and customer return allowances. As of August 14th, our cash position stands at $7.4 million, and we’re comfortable with our overall financial position. Our push into retail has strengthened operating income, and we believe we can continue funding these initiatives internally. We enter fiscal 2027 with no outstanding borrowings, a clean balance sheet, and the financial flexibility to continue investing in our growth. I’ll turn it over to Jeff Brown for a more detailed discussion on the financial side of the business.
Jeff Brown, Chief Financial Officer, AXIL Brands: Thanks, Jeff. I’ll begin with our full-year financial performance, then walk through what was distinctive about the fourth quarter, then close with the balance sheet and liquidity. Before I get into the numbers, I want to frame how we think about fiscal 2026. This was the year our business model changed shape. A year ago, roughly four out of every five dollars we sold went directly to a consumer through our own e-commerce sites and online marketplaces. This year, that figure is closer to two out of three. That shift explains most of what you’ll see in our gross margin, operating leverage, and working capital. It’s also worth noting that our operations include two additional business lines, our Reviv3 beauty and hair care operation, and our Sharper Vision Marketing Inc. marketing business. Together, these subsidiaries accounted for approximately 4% of reported sales and did not have a material impact on overall results.
For the purposes of this call, my update will focus on our core hearing protection business. Net revenues for fiscal 2026 were $30.8 million, an increase of $4.6 million or 17.5% compared to the prior year. This growth was driven primarily by the retail and wholesale channel within our hearing enhancement and protection segment. Retail and wholesale revenues grew 136.9% from $4.2 million to $9.9 million, and rose from roughly 17% of segment revenue to about 33%. Direct-to-consumer revenue in the hearing segment declined 4.3% to $19.7 million. This was the result of a deliberate decision to redirect a portion of our sales and marketing efforts toward the retail and wholesale channel. We believe that the decline did not reflect weaker consumer demand, but instead reflected a shift in where we focused our spend.
Overall, the hearing segment grew 19.5% to $29.6 million and now represents approximately 96% of consolidated revenue. Gross profit was $21.4 million, up 14.7% from $18.6 million. Gross margin was 69.3%, compared with 71% last year, a decline of about 170 basis points. This net decline in gross margin was a combination of several items, the primary factors being channel mix and changes in tariff policy. Wholesale orders carry lower gross margins than our direct-to-consumer business, and the wholesale share of consolidated revenue went from roughly 21% to roughly 35%, which explains the lower gross margins. If the retail and wholesale channel continues to outpace D2C growth, and we expect it will, consolidated gross margin percentage will likely face continued downward pressure. That is only half the picture. While retail and wholesale carry a lower gross margin, they also come with a lower cost to serve.
No customer acquisition spend on each order and reduced fulfillment overhead. We believe the give-up at the gross margin line is more than offset by the gains we see in operating margin. Total operating expenses were $18.4 million, up $922,500, or 5.3%. Operating expenses as a percentage of revenue fell from 66.6% to 59.7%, nearly 700 basis points of leverage in a single year. Breaking down operating expenses, sales and marketing was $12.2 million, up about $699,000. General and administrative expenses were $4.1 million, essentially flat year-over-year, up only about $53,000 against 17.5% revenue growth. The leverage came primarily from growing sales and marketing, only 6% against 17.5% revenue growth, with G&A essentially flat as lower professional fees and other efficiencies offset increases elsewhere. Non-cash stock-based compensation included in operating expenses was $785,000, down from $1.1 million.
Income from operations was $3 million compared with $1.2 million, an increase of $1.8 million or 156.3%. Net income was $2.7 million or $0.40 per basic share and $0.33 per diluted share, compared with $855,000 or $0.13 per basic share and $0.10 per diluted share in fiscal 2025. Adjusted EBITDA, a non-GAAP measure, was $4 million, or 13.1% of net revenues compared with $2.4 million or 9.3% last year, an increase of 66.2% and roughly 380 basis points of margin. Net cash used in operating activities was $9,635 compared with $1.9 million of cash provided last year. I want to walk through exactly what drove the change. Accounts receivable used $3.8 million of cash, and inventory used another $1.9 million. Both were the direct result of material orders from a big box retail chain that shipped in the final month of the fiscal year.
Those late shipments left a larger than usual receivable still outstanding on May 31 and required us to restock inventory behind them. Partially offsetting those uses, accounts payable provided $1.2 million, and other current liabilities provided $1.1 million. Absent that year-end timing, we expect that operating cash flow would have been materially positive and broadly consistent with the prior year. We currently remain comfortable managing our liquidity position going forward. Our Hearing Enhancement and Protection segment grew revenue 19.5% and segment non-cash operating income 54.8% to $5.4 million. We achieved that on a 5.3% increase in segment sales and marketing expense. While we are accepting a lower gross margin per dollar of revenue, we are gaining a materially lower cost to acquire that dollar. We believe that our operating margin and adjusted EBITDA margin reflect the true improvement of the business.
This year, gross margin fell 170 basis points, and adjusted EBITDA margin rose 380 basis points. Before I turn to the quarter, note that prior period operating expense amounts have been reclassified to conform to our current presentation. These reclassifications had no effect on total operating expenses, income from operations, net income, or earnings per share in any period. Turning to the fourth quarter, net revenues were $8.6 million, an increase of 48.9% over the $5.8 million we reported a year ago. The Hearing Enhancement and Protection segment contributed $8.2 million of that, up 48.4%, driven primarily by orders from our big box retail segment. Gross margin was 72% compared with 70% a year ago. This runs opposite to the full year trend. The improvement related to lower customs duties, including refunds received in the period, which reduced cost of revenues.
Those improvements were partially offset by the same factors I described earlier in the review of our annual results. Operating expenses were $4.7 million, up 18.6% against revenue growth of 48.9%. As a percentage of revenue, operating expenses fell from 69.2% to 55.1%, roughly 1,400 basis points of leverage in the quarter. General and administrative increased by approximately $220,000. Stock-based compensation in the quarter was $225,000, down modestly from $248,000. Income from operations was $1.4 million versus $46,000 a year ago, an operating margin of 16.9% compared with 0.8%. Net income was $1.5 million, or $0.21 per basic share and $0.18 per diluted share, compared with a net loss of $246,000, or $0.04 per basic and diluted share last year. Adjusted EBITDA was $1.7 million or 20.3% of net revenues compared with $354,000 or 6.1%. Tax provision was $28,000 against $333,000 in the prior year quarter.
That reflects the full year true up of our effective rate, including the R&D credits. Accounts receivable was $4.7 million compared with $1 million. As disclosed in our Form 10-K, those receivables have been substantially collected as of the date of filing. Inventory was $4.4 million, up from $2.5 million. We recorded no inventory markdowns during the year. The wholesale channel is working capital intensive at the front end. Large retail orders require us to build inventory before we ship and to carry a receivable after we ship. As mentioned, we ended the year with $4.5 million of cash and cash equivalents compared with $4.8 million a year ago and with no outstanding borrowings. We are, as of today, debt-free, and based on current cash balances and anticipated operating cash flows, we believe we have sufficient liquidity to meet our working capital needs for at least the next 12 months.
Stepping back, fiscal 2026 delivered on the financial objectives we set for ourselves. We grew revenue 17.5%. We grew operating income 156%. We expanded adjusted EBITDA margin by roughly 380 basis points, and we did that while holding operating expense growth to 5.3% and retiring the last of our debt.
With that, I’ll turn the call back over to Jeff.
Jeff Toghraie, Chief Executive Officer, AXIL Brands: Thank you. We enter fiscal 2027 from what we believe is a position of greater strength than at any prior point in our history. Because our retail expansion is still in its early stages, the timing of large orders can create some quarter-to-quarter variability in our results across the income statement, balance sheet, and cash flow statement. However, we expect this effect to moderate as the segment continues to scale. Looking ahead, we plan to focus on expanding our presence in both existing and new channels and advancing our product line to target broader markets. We are targeting another year of top and bottom-line growth in fiscal 2027. Briefly on Reviv3, our personal hair and beauty care business, while it is included in our results of operations, it has not materially impacted results.
It generated approximately $1.5 million in sales in fiscal 2025 and $1.2 million in fiscal 2026 with a marginal gross profit. The Reviv3 team is in the final stages of preparing a brand relaunch for September, and our goal is to build this operation into a viable asset that contributes meaningfully to AXIL’s overall value. Additional details are available in our annual report on Form 10-K, and we’ll provide updates as appropriate. In closing, I want to thank our entire team for their hard work and commitment throughout the year. Their dedication has been essential to the progress we’ve made. We are excited about the opportunities ahead and remain focused on building long-term value for our shareholders. With that, I’ll turn the call over to the operator for questions.
Operator: Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we poll for questions. Thank you. Our first question comes from the line of Greg Weaver with Invicta Capital. Please proceed.
Greg Weaver, Analyst, Invicta Capital: Hey, good afternoon, Jeff and Jeff. Thanks for doing a call here. Appreciate taking some questions. Nice job on the quarter. I am just trying to understand the tariff refund situation. You said it helped you in the fiscal fourth quarter, so you got some level of money. How many dollars did you get in the fourth quarter, and you actually received more than you asked for in the current fiscal quarter?
Jeff Brown, Chief Financial Officer, AXIL Brands: Yeah. Hi, Greg. Thank you for the question. We received approximately $910,000 collected after 5/31. We paid about $900,000 in tariffs. With the interest, I believe it was about $980,000 that we recovered in total. About $70,000 that came in fiscal 2026.
Greg Weaver, Analyst, Invicta Capital: Oh, great. Thanks. That is helpful. Okay. I will do the math on what that helped for your gross margins. I guess any color, I guess, on how the August quarter is looking here? We are almost done. How is that shaping up? Is there any additional channel fill? Did you do most of that Walmart SKU addition in the May quarter?
Jeff Toghraie, Chief Executive Officer, AXIL Brands: Yeah, we do not really have a whole lot of confidence in providing guidance for quarters and the year yet. The reason for that is one order, whether it ends up being in this quarter or next quarter, makes a very big difference as far as the earnings. The problem for us is that as we are onboarding, we cannot really control who comes in where. Big customers, they have their own schedules. They can push things around, and that is really where it is. We just have to be prepared. I think the bigger picture for us and what we are looking at is onboard as many customers and add customers on a daily basis, whether they are distributors, dealers, large guys.
We have products at this point that I think is best in class, and at some point, hopefully, we will have enough uniformity so I can, at that point, kind of give guidance as far as where we are in a quarter or in one year outlook and that type of thing. Unfortunately, today, I do not even want to do it. I am in a situation where we give some number and we drastically beat it because I do not think that necessarily gives the investors real information or confidence as far as where the business is going and how we are truly doing. We will provide guidance, hopefully, as soon as we can reach a level of confidence that we do have enough visibility, and a couple of orders are not going to make or break a quarter if they are three days early or late.
Greg Weaver, Analyst, Invicta Capital: Fair enough. I appreciate that. We had two weeks left. That was the only reason I was pressing you a little. Okay, and just how about in a general sense, any color in terms of the pipeline of new logos or rooftops that you are looking at here for fiscal 2027?
Jeff Toghraie, Chief Executive Officer, AXIL Brands: I am so sorry. I did not understand your question.
Greg Weaver, Analyst, Invicta Capital: New stores that you might be trying to sign on or maybe penetration of existing stores that you’ve already got some products in.
Jeff Toghraie, Chief Executive Officer, AXIL Brands: I think what’s important to notice, we mentioned The Home Depot, we mentioned Costco, and we mentioned Walmart, and I think that was important. We don’t actually do a lot of our partnerships. We don’t announce them. A lot of that has to do with competitive reasons. We don’t necessarily want to give information out. We’ve seen as soon as we do something, there’s a slew of companies around the world that essentially try to copy what we’re doing. I think it’s better for us once we announce something, if there’s a company that has 5,000 locations, if we’re in 2,000, 2,500 and then we’re announcing them, that’s great. We’re pretty confident there. For the reasons that I think is pretty obvious, just because we’re in such an early stage, we are hesitant in giving out information that may adversely affect us.
As you can tell, we’re not a very newsy company. We don’t come out with a lot of news. We don’t do any sort of promotional news stories or that sort of thing. We’ll do a much better job as far as real communication going forward. I think this quarter sort of puts us in a position where we can justify. I think it would make a lot of sense to people when we’re saying, for example, there’s new products coming out, there’s new introduction of products.
It makes a lot more sense for people because then you can actually see how that translates into the bottom line versus if you were with us the last couple of years, you didn’t quite see how much that benefited us just because we were building that infrastructure so that if there’s a 50,000 unit order or 80,000 unit order, we don’t wait six months before we can deliver products or actually sometimes longer. We’re now in a position where in 90 days we can create products for certain segments of the market and have that product in production after 90 days.
I’m not sure if that was really your question, but I think that’s really important to note that a part of what we actually created in the last 18 months is the ability that if Walmart wants something or if somebody else has different requirements, we can contour a product and create a product where whatever they’re looking for, we can enhance those options and give them something that, at least for their application, is best in class. That took a long process, actually. It wasn’t the easiest apparatus to put in place. But we’re at a point now that we can actually achieve that level of delivery, which goes to how many stores that we’re able to penetrate because they would be in different industry, whether it’s manufacturing or construction or anywhere else.
We can now give them product that they’re actually looking for versus a portfolio of products that we think is the best and greatest that doesn’t necessarily fit.
Greg Weaver, Analyst, Invicta Capital: Got you. Okay, Jeff, appreciate it. Keep up the good work. Thanks.
Jeff Toghraie, Chief Executive Officer, AXIL Brands: Thank you.
Operator: Thank you. Peter will now be taking questions that were submitted online. Please go ahead.
Peter Saltzburg, Vice President, Investor Relations, AXIL Brands: Thank you. Jeff and Jeff, what do you believe is the potential for sales on the hearing product side based on your current roster of customers?
Jeff Toghraie, Chief Executive Officer, AXIL Brands: Current roster of customers, we really don’t look at it that way. Taking a snapshot of today’s customer is not necessarily going to give us a good window as far as where the company is, 3 months or 6 months from now. Again, we’re trying to acquire customers on daily basis, and we’re very early stage in that process. I think a better question is probably how far is it until we reach market saturation? I think we’re very far from that space. If you look at it from the early stage of when we implemented our new program, if we’re able to show outsized performance based on whatever we’ve done historically, our plan is obviously to expand more into different places and expand our SKUs, essentially. That’s where most of our effort is going to go to.
At some point in time, if we’re at 60%-70% of the market and now we’re sitting and thinking, well, where do we find the next 10%-15% growth? We have to explain where that growth is coming from. I understand that, but today is not going to give you an accurate assessment of where everything is, just given our current roster of customers are, they haven’t reached their potential for one thing. They’re nowhere near what we would assume would be our full set of customers in the next 6 months or 12 months.
Peter Saltzburg, Vice President, Investor Relations, AXIL Brands: Okay. Next question we have is more on the balance sheet, so maybe Jeff Brown will take a look at that. Can you talk about the increase in receivables and about the quality of the payers and the cash conversion cycle? Do you track DSO, and what are payment terms generally, and are your customers current?
Jeff Brown, Chief Financial Officer, AXIL Brands: Yeah, I can get into that. Our direct-to-consumer accounted for about two-thirds of our revenue in fiscal 2026. D2C is pretty much prepaid. They prepay the merchant. The merchant typically pays in about 48 business hours. The bulk of the receivables that are on the balance sheet are attributed to the wholesale and retail channels. Timing created a large receivable as of 5/31, which has been subsequently received. That is why as management, we felt it was important to disclose the cash on hand as of 8/14 of approximately $7.4 million. Over the last fiscal year, less than 1% of the receivables from the retail and wholesale channel was expensed as bad debt. We have a very good quality of customer that is paying on time.
Peter Saltzburg, Vice President, Investor Relations, AXIL Brands: Okay, thanks. We also have, going forward, what do you see as the most significant or material contributor or contributors to the future of growth in the company?
Jeff Toghraie, Chief Executive Officer, AXIL Brands: When we do our analysis, we look at where do we deploy our biggest investment, whether it is time or capital, for the fastest and the highest ROI. For us at this stage, it is really marketing. We are very good at marketing. I think our e-commerce marketing is unparalleled from anything I have seen, whether it is in our industry or other places. We have a very robust team. It is really marketing that gives us the footprint that allows us to not have to do a huge amount of advertising when our products goes offline, and R&D. These two areas are going to give us the biggest bang for the buck once we start deploying our marketing, and we get branding, we get that out there. Then once we start to put real dollars behind our We have increased our R&D team by 120%.
We think this year we’ll significantly increase the budget on the R&D, well, we will. The reason for that is new products are going to replace. We’ve learned that even if you’re using an actual product and you’re happy with it, and it’s doing great, when you take a new product with new features and looks a little bit nicer and it’s newer, given that earbuds are, at this point, hearing protection products are very comparable to what you would use as like AirPods or something that you’re using it for other purposes than other than hearing protection. When you see new features and products, we get a very large percentage of customers that are return customers for us. So what we like to see is to have about an 18-month turnaround on new generation products for our flagship items.
XCOR, as I mentioned on my opening remarks, it’s been three years since we’re bringing a new product. Reason for that is we put a huge amount of effort into making sure that XCOR 2 has addressed essentially all the problems and all the complaints that customers had with that product. That product sold fantastic. It was best in class when it came out. So I’m very hopeful, and from what we see as far as feedback from our customers, from our distributors, I think XCOR 2 is going to surpass a lot of expectations in performance, and it’s going to open a new set of customers that weren’t necessarily previously there for us. That’s our expectation, that’s our goal, and if we don’t do it with this generation, we’ll do it on the third generation.
It’s a matter of, it’s a progress that we’re going to have to work towards. I think those two elements are probably going to bring us the highest level of performance. As you know, we’re very EPS focused. We want to see a balance sheet that once the quarter ends, people who actually look at our balance sheet understand our mission, that they feel comfortable. I always say, we like our running game. I don’t like to see a lot of 50-yard line passes. We like to work on defense and do our running game, and reduce risk as much as possible. If there’s an opportunity that can make us a lot of revenue, but it doesn’t fit our model, we pass on it.
Which is why you kind of see how our EPS grows in a much healthier pace than necessarily, a focus on just bringing in revenue that may not be there tomorrow or the quality may not be as good. So that has worked out well for us until now. I think that’s a very sound strategy, not to disappoint our investors, not to disappoint the people who put their confidence in we’re going to manage the company well. Essentially, for the foreseeable future, I think that will be our model as we have a huge market. We are not even doing anything in international that I would say is significant. That market is entirely open for us. Obviously, a lot of expansion that we can still do domestically.
Peter Saltzburg, Vice President, Investor Relations, AXIL Brands: Okay, the last question we’ve got time for is this: what specific end market or use cases do you think will have the most significant impact on sales in the next one to three years?
Jeff Toghraie, Chief Executive Officer, AXIL Brands: I’m sorry, would you repeat that?
Peter Saltzburg, Vice President, Investor Relations, AXIL Brands: Yeah. The question was, what specific end markets or use cases do you think will have the most significant impact on sales in the next one to three years?
Jeff Toghraie, Chief Executive Officer, AXIL Brands: I think a lot of people pay attention to hearing protection now and hearing loss prevention. I think that’s become almost mainstream at this point. I think what we’re trying to do is create products that if you are using a product for hearing protection and now you want to listen to music, or you want to have a phone call and that sort of thing, and because hearing protection, historically, is not a comfortable product to wear, because you have to create a very tight seal because impulse sound will damage your hearing.
What we like to achieve is to have a product that ultimately is going to have a hearing protection element to it, but be at the same level where you don’t have to necessarily switch to a different product in order to do. The quality of the calls will be as good as what you would see anywhere in the market or very close to it, and the quality of the music. That’s, I think, the product where, because most of these other products, although they have higher quality on the other side, they’re not hearing protection products. If we can bring these three elements together, which is essentially what our team has been working on for the last good bit of time, we’re pretty hopeful that family of product is going to actually expand into a whole market that’s not using our products right now.
I think that’s probably the future of AXIL in the next one to three years.